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‘The Forests Beneath the Waves’ by David de Rothschild
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A New Era of Hyundai Ownership
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Hyundai Opens a New Chapter in China with IONIQ
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David de Rothschild on Rewilding Everyday Life
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How the ASEAN Hyundai Cup™ Is Bringing Southeast Asia Together Through Football
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STELLAR & SONATA Heritage: The significance of long-lasting relationship
FIFA World Cup 2026™
Next Starts Now
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The 2026 Korean Pavilion at La Biennale di Venezia - Liberation Space: Fortress/Nest
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David de Rothschild reflects on rewilding everyday life, inviting us to pause and reconnect with the world around us.
How Hyundai Is Turning Content Marketing Into Cultural Entertainment
Discover how Hyundai is redefining brand storytelling through films, animation, gaming, and creative collaborations that connect with audiences worldwide.
A new way of storytelling: Hyundai’s webtoon approach
Hyundai’s first webtoon-style format puts romance in the fast-lane with the help of a special Concept THREE character.
Hyundai ♥ Catch! Teenieping: Reunited Once Again—Chu!
Discover Youth Adventure 2026, the second collaboration between Hyundai and Catch! Teenieping, unveiling a new character within an expanded universe.
Hyundai gets the conversation going on Threads
As an early adopter, Hyundai connects with the world on Threads and continues to gain a growing following
Celebrating a decade of performance and beyond at the N Archive
The newly opened N Archive takes guests on a high-performance tour of what makes the name a legend today
Exploring new mobility at the Hyundai Motor Group UX Studio Seoul
The newly renovated Hyundai Motor Group UX Studio Seoul offers a unique space where UX researchers and users come together to explore create and share
The reopened Hyundai Motorstudio Seoul shines in a new light
After a major makeover, the Hyundai Motorstudio in Seoul is now an interactive playground for car and mobility enthusiasts
Catch! Teenieping captivates with Hyundai co-op
Hyundai is spicing up the Teenieping world with new characters ready for adventure.
INSTEROID pushes the boundaries of automotive design
The racing-inspired Hyundai INSTEROID concept car is here and ready to win hearts and blow minds.
Taking a walk on the environmentally conscious side with David de Rothschild
For David de Rothschild, the future of urban sustainability lies in new technology and old wisdom.
In a class of its own: The Hyundai Future Mobility School
The Hyundai Future Mobility School invites students to explore the fascinating world of mobility technologies through exciting, interactive courses.
Hyundai raises the content marketing bar with its first short drama
With its film 'Amazon Bullseye' and the short drama 'Arrow of Cupid,' Hyundai is taking content marketing to new entertaining levels.
Plastic: Remaking Our World
Hyundai collaborated with the Vitra Design Museum and artists to create a unique exhibition that shows the challenges of plastic and the chances it brings.
Hyundai's snack movie 'Night Fishing' catches attention
Hyundai brings out a new 'snack film' thriller that keeps moviegoers on the edge of their seats.
Na Oh Restaurant – Korean tradition crafted with creativity
At the Na Oh restaurant in Singapore, Chef Corey Lee and Hyundai serve up innovation and time-honored Korean cuisine.
Leading the Hybrid Market
Hyundai is taking hybrid technology to new levels with even more exciting models to choose from.
The 8th Hyundai Kids Motorshow: Children imagine the city of the future
For this year's Hyundai Kids Motorshow, children presented their vision of future sustainable cities and the results were as amazing as their drawings.
Dogbility – cars with a canine twist
Hyundai Motor is bringing game-changing autonomous driving technology to dogs everywhere. Its name – Dogbility!
Hyundai × ZEPETO: Team up with Pony for a retro adventure through Seoul
Cruise through vintage Seoul with the Pony within the metaverse platform ZEPETO and discover retro highlights.
The Last Safety Feature
The Last Safety Feature campaign highlights the effects of global warming and how we are striving for a better, carbon-neutral future.
From Root to Route: Unveiling Hyundai Motor Group Innovation Center Singapore
Here at Hyundai, we are starting a new chapter for smart mobility. Come and explore the Hyundai Motor Group Innovation Center Singapore (HMGICS) with us.
Shaping the future together, Pixel by Pixel
Are you ready to experience the history of Hyundai Motor Company, from the past to the present, and the future by “Pixel by Pixel”? Experience our latest campaign here.
David de Rothschild on living with less environmental impact
Making a difference to make a sustainable world starts at home. Discover how David de Rothschild decorates his home sustainably.
David de Rothschild’s 5 low-impact activities for kids
As Hyundai Motor Company's IONIQ Ambassador, David de Rothschild is raising awareness for sustainable living. Here are five sustainable activities to do with kids.
Environmentally conscious adventures as per David de Rothschild
David de Rothschild is Hyundai Motor Company's IONIQ Ambassador. Discover David's tips on how you can travel more sustainably.
Open for More: Expand your everyday experience with the all-new SANTA FE
Are you open for more? With Hyundai’s new SANTA FE, you can open your mind, your life, and your family for more, read on to find out how.
Kulture Stories: New meets Old
Find out what happened when Hyundai brought a group of Gen Z and elderly people together, with photographer Min Hyunwoo to enjoy some timeless locations in Seoul.
Re:Style 2023: Saving the planet in style
Now in its 4th year, Hyundai Motor Company's Re:Style is back, with fashion rebel Jeremy Scott this time. Read on to find out more about Re:Style 2023.
Hyundai Kids Motorshow
Hyundai is making children’s mobility dreams come true with its Hyundai Kids Motorshow in Korea. Find out more about previous winners.
Future Mobility School: Helping Future Generations Dream of Mobility
In the first year of middle school in South Korea, students get to explore their dreams in the world of mobility with Hyundai's Future Mobility School.
Who drives the world? The power playlist for women on the road
In honor of International Women’s Day, we have created an uplifting playlist for women on the road. Discover the power of a great playlist with Hyundai.
Veganuary 2023: Environmental progress starts on our plates
As we start a new year, Hyundai is reflecting on our sustainability goals. What about you? Why not sign up for Veganuary and join us?
Hyundai Metamobility universe: Hyundai releases new NFTs that open up a world of new mobility
Welcome to a new world where the boundaries of time and space have expanded. Read on to find out more about the world that Hyundai has created with its first official Metamobility NFT – MobED and its supportive community.
Hyundai x Meta Kongz A wondrous tale of Hyundai Motor Company’s adventures into the NFT world
Hyundai Motor Company and Meta Kongz are collaborating to introduce you to new NFTs. What new paths will Hyundai open with NFTs? Here is the prologue.
How to create your own urban garden
Urban gardening has become very popular over the past few years, here's how to rediscover the beauty of nature and create your own urban garden.
Hyundai × WhisperAudios ASMR – Creating an ASMR soundscape with the TUCSON
The benefits of ASMR are well-known. Find out how we created our very own ASMR video using the all-new TUCSON plug-in hybrid.
Hyundai Presents: Re:Style 2021
Now in its third year, we present the Re:Style Collection 2021. Read on to find out more about the pieces and where you can buy them.
The Big Picture in Small Details
Sometimes it’s the smallest things which make the biggest difference. Find out more about Hyundai's human-centered design and innovations.
Hyundai x CNN - Enjoying life on the road with the Collier family
The Collier family has been living on the road for a year in their tiny house. Hyundai has teamed up with CNN to tell their story in a beautiful film.
What I consume - Rachel Nguyen’s record of her low-carbon day
Hyundai teams up with eco-conscious content creator - Rachel Nguyen - to find out how we can make conscious choices every day.
How to embrace the 7Rs of low-impact living
Inspired by Earth Day we catch up with Josephine Philips – founder of the Sojo app – to find out how to embrace the 7 Rs of sustainability.
Hyundai Brand Collection. Everyday Comforts Made with Reduced Environmental Impact.
With a new brand collection, Hyundai are extending their ‘Progress for Humanity’ vision to everyone – even those who don’t drive.
Power of Water: Ebba Zingmark takes us for a swim in cold water
World Water Day: Join fashion blogger Ebba Zingmark exploring the power of water by taking a cold water swim in a nature lake near Berlin.
Hidden Headlamp
Introducing the ‘Hidden Headlamp’, a design that effortlessly blends innovation and aesthetics.
Charging into the Future: Inside Korea’s Fastest EV Charging Station
Hyundai EV Station Gangdong, built on a former gas station, is the largest and fastest in Korea.
Time to Recharge: Downloadable inspiration from our community
Taking care of ourselves is a key part of making a positive impact. How do we do that in these extraordinary times? We asked, and our community answered.
Sustainable Stars: How to support the earth with your food choices
We take a look at sustainable eating tips that can be carried forward in our everyday lives in this first part of the Sustainable Stars series.
Home Cleaning Tips: Refill, Reuse and Reduce Waste
Make a change by incorporating clean, green, sustainable methods of cleaning your home while helping protect the environment from pollution.
Environmental Stars: Beauty routine to help protect the environment
Explore the facets that form sustainable beauty, such as products with natural ingredients, recyclable packaging, and creating a waste-free beauty routine.
Environmental Stars: How to live with less environmental impact
Living a sustainable lifestyle doesn't have to be difficult. Here are some simple, sustainable living tips to practice at home and on the go.
Environmental Stars: Making right choices for your wardrobe
We explore what we can do to make fashion sustainable and share tips to reduce our carbon footprint in this Hyundai Sustainable Stars series.
Re:Style 2020. Reimagining the future of low-impact living
Hyundai Re:Style 2020 teams up with 6 designers to reimagine car waste into fashion pieces and find more sustainable ways to create products we love.
Make every journey count: tips for Microtravel with your dog
From advice for traveling with a dog, to simple car preparation hacks for your journeys, these tips will ensure your micro travels are safe and rewarding.
Stefanie Michova x Hyundai SONATA Hybrid: #Microtravel from Seoul
Photographer and model, Stefanie Michova takes a visit outside the city of Seoul, South Korea to explore the beauty and wonders of the Korean countryside.
The Curious Pear x Hyundai KONA electric: #Microtravel from London
Where do you plan to micro travel to next? As part of the Hyundai #Microtravel Challenge, a duo embarks on a trip to a charming British village by the sea.
Konaction x Hyundai NEXO: #Microtravel from Berlin
Micro travel is a safe, sustainable way to explore and enjoy a 2020 summer trip. Experience a roadtrip around Berlin with Hyundai NEXO and Konaction.
A New Kind of Summer Vacation: The Microtravel Challenge
The way we travel has changed, but hitting the road is still a safe, sustainable way to experience micro travel and vacation in a short amount of time.
The Speed and Agility Our World Needs Right Now
Covid-19 showed us, speed and agility are critical for our future if we are to recover. South Korea is an example of using new technology to move forward.
Learning to shine
Four people try living a sustainable lifestyle by following our Save&Save hacks. These include ways to save water, lessen waste, and how to make compost.
Reprogramming old habits
A sustainable, energy-efficient lifestyle doesn't have to be hard. To show its ease, we asked four people to try our tips to Save&Save to make a change.
Saving the earth gets creative
We challenged four people to try our Save&Save hacks. Here are some new, sustainable ways to make a change, produce less waste, and save our planet.
What a difference three days make
In this Save&Save Challenge, we share veggie-based eating hacks to help not only create a healthy body but also a healthy planet without sacrificing flavor or experience.
Nature needs Nurture
Celebrating World Environment Day, #PositiveEnergyChallenge is held. Hyundai x BTS merchandise made of upcycled materials will be given to selected participants.
#LeaveNobodyBehind
Hyundai Motor is helping mitigate the COVID-19 threat by supporting frontline workers and volunteers who are fighting the pandemic around the globe.
#StayHome but Stay Mobile
Here are practical ways to do a workout at home during COVID-19 that can help not only maintain our health but make us feel positive about ourselves.
Moving through Immobile Times
Here are tips on how to take care of your physical and mental health as well as to stay motivated while confined to your home during the COVID-19 pandemic.
#Thisisus. Humanity prevails.
In the film #ThisIsUs Humanity Prevails, Hyundai focuses on how COVID-19 has reminded us that we are undeniably human and we can find new ways to progress.
Buckle Up and #FlattenTheCurve!
Thanks to the automobile, we can not only slow the spread of coronavirus by testing in a quick, safe manner, but we can stay safe and protect others too.
Humanity in times of Hardship
To do the right thing for #humanity, it's time to take action and help protect people around the world as we face the current crisis from #COVID-19.
Designers of sound
A collection of auditory experiences are being designed at the Hyundai Sound Design Research Lab: Active Sound Design, custom engine sound and many others.
Classrooms in the Wild
We invited a couple to leave their LA home to experience the joy of slow, sustainable travel with a road trip through the desert in our Kona electric.
A Road Trip Toward Environmental Progress
We sent a couple on a journey in our eco-friendly, energy-efficient Kona electric out of LA to explore the open desert on a sustainable road trip.
Re:Style with Maria Cornejo
To emphasize the importance of sustainability, Hyundai and Zero+Maria Cornejo reveal the 2019 Re:Style fashion collection made from upcycled car materials.
Cafe Stories Vol. 1
Haenghwatang, an old Korean bathhouse, re-designed and given new life as a place that brings generations together in the popular neighborhood of Mapo-gu.
Style Set Free @ Milan Design Week 2019 - Driving change.
Hyundai revealed its new vision of what the interior of vehicles could look like under the concept 'Style Set Free' with Monocle at Milan Design Week.