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New York Takeover with BTS

New York Takeover
with Hyundai x BTS

3 minute read

On February 21st, Hyundai Motors presented a video featuring the members of BTS describing a sustainable future through hydrogen energy in one of the most vibrant places in the world—New York's Times Square. Despite the cold weather, fans and tourists from all around the globe attended and enjoyed the 1-hour showcase.

The one hour we can never forget

In the video, BTS members explain the company's vision and efforts for clean mobility through its hydrogen fuel cell electric car, the NEXO.

With this captivating film, Hyundai Motor highlights its dedication to sustainable mobility and eco-friendly lifestyles. We encourage our customers, fans and people around the world to take inspiration from the film to live in harmony with nature. WONHONG CHO, EXECUTIVE VICE PRESIDENT AND CHIEF MARKETING OFFICER OF HYUNDAI MOTOR.

Hydrogen as a Future Energy Source

Hydrogen is the most abundant element in the universe that could help stop the world's growing concern—climate change. When it burns it only emits water vapor and no carbon dioxide. Fuel cell takes hydrogen, combines it with atmospheric oxygen, and creates heat, water and electricity from the processes. NEXO, as the world's first dedicated hydrogen-powered SUV, is a significant step towards a sustainable and zero-emission future.


We also talked to some fans on the street
to get their thoughts on the event.

“I drove five hours to come here.”

- Jenna Park

“Now, it’s pulling hydrogen around!”

- Michael Beyer

“The message is very eco-friendly, which I think is
a very good cause considering the state of the world
where we are living now.”

- Yelissa Nobba


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