Side view of Hyundai’s vehicle

Design
Philosophy

A visionary design inspired by nature, art and human passion in the most creative and appealing form

The evolution of modern aesthetics

Hyundai Motor Company continues to redefine class-leading
beauty and sensual design with premium values.
Closer view at the front part of Hyundai car with its logo and grille

Fluidic Sculpture

A dynamic and living beauty. The essence beyond the sculpture.

A dynamic and living beauty.
The essence beyond the sculpture.

Great designs can considerably increase the value of advanced technologies by making them shine. ‘Fluidic Sculpture’ is Hyundai Motor’s design philosophy which aspires to create advanced designs. Fluidic Sculpture’ takes its inspiration from nature and through a unique process turns this inspiration into a great design. The end result embodies nature’s vibrant energy and dynamism. Breaking down the barriers between art and automobile design, ‘Fluidic Sculpture’ has given a unique design identity to Hyundai Motor.

Hyundai Motor introduced ‘Fluidic Sculpture’ to the world in 2009, with the launch of Sonata which received overwhelmingly positive reviews for its unique and stunning look. Hyundai Motor subsequently announced 'Fluidic Sculpture 2.0’ and has been applying it to its new models since 2013.

The Essence Beyond the Sculpture,
Fluidic Sculpture 2.0
Interior view of Hyundai car closing up at the gear shift

HMI

Most advanced HMI-based design technology that reads your mind

Most advanced HMI-based design technology that reads your mind

Hyundai Motor’s design philosophy goes beyond aesthetics by eliminating the unnecessary and incorporating all of the necessary elements into a great design. Although Hyundai Motor is known for its striking exterior designs, every aspect of the design is carefully thought through, especially the interior design, to ensure great ergonomics which leads to exceptional comfort for drivers and passengers alike.

Clustering and placing buttons in the most convenient locations, fine-tuning the design to a tenth of an inch and using materials that convey a sense of refinement when touched are all parts of Hyundai Motor’s design practice based on Human Machine Interface (HMI) principles. Following the HMI principles, Hyundai Motor is creating interior designs that are simple, intuitive and ergonomic which leads to higher levels of emotional satisfaction.
Image of a steering wheel half drawn on the left and half photographed on the right

A Sensual Experience:
Discover Our Way of Communicating with Cars

Integrating the ergonomically designed “HMI” with Hyundai Motor’s cutting-edge technology, Hyundai Motor’s HMI intuitively analyzes driver’s regular behavior patterns to provide only the necessary information to best suit the driver’s needs. Maximizing the driving experience by creating a safer, convenient environment for drivers to focus and operate with greater simplicity is our advanced way of connecting your senses in the most effective and efficient manner.
Interior view of Hyundai car closing up at its cockpit area with the operating system, cluster, and steering wheel

“Touch” button that is simple and usable

Easy to operate with practical functions, Hyundai Motor’s driver-centric design understands your driving needs by providing the ultimate convenience that does not distract your driving. At Hyundai Motor, a car is no longer just a means of transportation – it is a moving smart device that is innovative and inspiring. Our great collaboration between creatively talented designers and engineers brings enhanced simplicity to the Center Fascia that now features just a minimal number of buttons for a more efficient and pleasant driving experience.
Closer view of cluster

Intuitive cluster

Simple and intuitive. Hyundai Motor’s sophisticated cluster pursues a simple design with easy-to-read information and attention-grabbing colors to provide all the necessary driving information you need while you are on the road.
View from inside of a car showing the cockpit area and the nightscape of a city seen through the front windshield

Openness for safety

Hyundai Motor’s spacious, roomy interior offers plenty of space to provide an expanded field of vision and viewing comfort by considering driver’s eye sight in its elevated design. From the shape of every seat to the location of the instrument cluster features, our design efficiently maximizes both practicality and driving safety. Hyundai Motor’s creative innovation in the concept car area further aims to integrate a high-tech camera in place of the side mirror for an even wider view.
View from inside of cockpit area showing a street on which the car is driving with the head up display appearing on the front windshield

Unlimited growth potential leveraging five senses

With future development of automotive technology, Hyundai Motor will embrace the new concept of the Human Machine Interface (HMI) with innovative technology to leverage the essential five senses of man. In addition to the latest CES event showing the possibilities of IT technology converging with a smart car, Hyundai Motor promises a brighter future by creating sensual and dynamic experiences with the emerging voice recognition, motion recognition and touch technology.
Hyundai's designer is polishing 1:4 scale 3d clay model of a Hyundai car

Imagine

Creating designs embodying the DNA of ‘Modern Premium’

Creating designs embodying the DNA of ‘Modern Premium’

Hyundai Motor’s designers working in Korea, the US, Germany, China, Japan and India, each bring their own unique perspective, a key source of inspiration and competitiveness. Needless to say, designer’s imagination is the earth from which innovative new designs blossoms. Aiming to stimulate the creativity of its designers, Hyundai Motor recently launched ‘My Baby’ projects for both Korea-based and overseas based designers.

The main design team at Namyang Technology Research Center is also collaborating with overseas design studios in Europe, the US and Japan, in order to strengthen their competitiveness. Hyundai Motor will continue to support various projects to create innovative new designs which are engaging and satisfying for our customers.
Sky view at Namyang Technology Research Center from distance

Namyang Technology Research Center

· World class capacity, comprehensive technology R&D center
· Employs 11,000 researchers
· Consists various centers for design and engineering, power training, performance and test driving, aero-acoustic wind tunnel, and environmental R&D
1:1 Scale clay model with a designer working on the polish

Europe Technical Center

· Located near Frankfurt, Germany
· Develops quality automobiles and engines that meet environment regulations
Photography of Japan Technical Center with low viewpoint

Japan Technical Center

· Located in Yokohama.
· Focuses on advanced technologies, such as cutting-edge electronics and hybrid technology.
Photography of India Technical Center lit up at night with low view point

India Technical Center

· Located in Hyderabad
· Designs Indian market focused strategic vehicles and supports back-end operations

Designing the future of automobiles

Creative ideas that break the mold, the thrill of challenging the norm, cutting-edge technology and the ability to understand people’s desires enable the Design Center to gauge future megatrends. Our global design network draws upon inspiration from major cities in the US, Europe, Japan, China and India to predict and lead worldwide trends.
  • Conceptual image of white geometrical shapes in a black background with shade
    01

    Design Planning

    Local trends and consumer life styles from around the world are studied to create original images and concepts.
  • view from the top at two designers sketching automobiles in a black background
    02

    Sketching and Rendering

    Based on a set concept, ideas take more solid form through sketching and rendering.
  • Closer view at hands of a designer polishing  a 1/4 scale clay model with a black background
    03

    ¼ scale Modeling

    After rendering, a design is selected and created into a 3D clay form for further development.
  • A designer working on a computer-generated 3D image in a black background
    04

    Digital (CAS) Modeling

    The design is recreated through a computer-generated 3D image whose data is then used for assessing design and aerodynamics.
  • Three 3D rendering images of a each car labeled A, B, and C,  is presented to be selected on a screen in a black background
    05

    Virtual reality (VR) Presentation

    After rendering, a design is selected and created into a 3D clay form for further development.
  • A designer polishing 1:1 Scale clay model in a black background
    06

    1:1 scale clay Modeling

    A 5-axis CNC milling machine creates a life-size model of the car which is then completed under the artistic and precise hands of modelers.
  • Three cars in silver, red, and navy colors is displayed with its front side view in a black background
    07

    Emotional and Color Design

    Design quality is ensured by focusing development on parts design using new technologies and materials. By developing materials and colors that are a step ahead of trends, car designs are brought to life.

Perfecting design with cutting-edge technology!

A vehicle model is created within a virtual space through auto simulation and 3D digital design. After models are put through a variety of tests such as simulation analysis and installation evaluation, potential problems are filtered in advance to optimize the design process and shorten the development period.
vehicle model virtual space
  • Image of inner body structure of automobile with its upper part of outer frame in a white background

    Body Structure Design

    The body structure acts much like the skeleton of the human body, providing the basic framework for driving parts like the engine and chassis, as well as various convenience features. We consider all the qualities required of a car, such as strength, crash resistance, aerodynamics, noise, fuel efficiency and space when designing a body structure to produce a car that is safe, comfortable, fast and economical.
  • View of inner body structure from the back with its outer frame in high view point

    Chassis Design

    We design chassis systems that relay power to vehicles and enable driving. The chassis system comprises the suspension, steering, fuel, cooling, exhaust and intake, mounting, control and brake systems.
  • Side view of interior of an automobile with brown and black leather covered

    Functional Design

    The exterior and interior of a vehicle are designed with a focus on providing a pleasant, comfortable and safe environment for occupants. A new technology called adaptive headlamps feature low-beam bulbs that swivel left and right in response to the steering wheel so that they illuminate the direction where the driver is looking. Additionally, the lamps move up and down depending on the number of passengers and vehicle yaw.
  • Closer view with inner structure of automobile and a hand holding a sound checking tool

    Analysis

    Noise, Vibration, Harshness (NVH) analysis To control noise and vibrations generated during driving, we analyze the causes of vibrations and characteristics of how the vibrations are relayed to passengers. This process is conducted via computer simulation before an actual car is made. Once the initial evaluations have been carried out to produce the optimal solution, a prototype car is then manufactured.
  • Rear side view of automobile placed indoors and surrounded by gas with its rear stop lights on

    Durability Analysis

    A virtual car model is created to obtain quantitative data on the load that is transferred from the road surface to the suspension and car body while driving. Through this process, we carry out detailed modeling and durability analysis. The initial durability assessment of the car body and key chassis parts allows us to pinpoint possible problems and come up with solutions to improve performance, as well as to cut costs and weight. The information is then reflected in the design process.
  • Side view of a red car crashed and broken into pieces  in a indoor space

    Crash Analysis

    When developing cars, analysis of local crash requirements and local regulations is performed and research is conducted on new crash regulations, body structures, and engineering methods to secure optimal crash performance.
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