Unveiling of future mobility
strategy and IONIQ's
full line up in North America
Unveiling of future mobility strategy and IONIQ's full line up in North America Hyundai Motor’s unprecedented presentation for ‘future mobility’ strategy was unconventional form the beginning. Following the video messages on fabric displays, David de Rothschild who is a British adventurer and environmentalist opened the unveiling event to clarify IONIQ’s differentiated vision. Hyundai Motor will enable customers to move freely and comfortably by providing innovative product and service.
The IONIQ eco-focused vehicle is the first in the world to offer three distinct powertrains –hybrid, electric, plug-in, on a single, dedicated vehicle platform. IONIQ was at the center of the attention with its delivery of an uncompromising design and dynamic performance coupled with fuel economy and enjoyable driving experience. The disruption of North American green car market has begun.