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"Eco-sleeker" was the core concept driving the design process. Its sweeping character lines and detailed form elevate this next generation hybrid to an entirely new level. Blue-Will's sleek surface treatment extends to the underbody where a full-length cover has been applied to minimize aerodynamic drag whilst maximizing fuel economy.



The LED panel on the front expresses a highly distinctive, futuristic image. The rear bike rack, neatly integrated into the trunk, adds an extra measure of convenience. To minimize weight, advanced materials such as carbon-fiber reinforced plastics and nano composites have been applied to the side sills, moldings and fenders.
Recycled PET material was used for the headlamp bezel, while use has also been made of PLA and PA11 bio-plastics on interior and exterior parts.



Thanks to the rapid advances in information technologies, designers have been a completely free hand to redefine the interior space achieving a "digital flow" throughout the cabin space. The conventional gauge cluster has been replaced by an ultra-thin Transparent Organic Light Emitting Diode display mounted on the steering column which is adjustable for rake and distance. Thin-film TOLED technology allows information to be displayed in full high resolution color.


The center stack is normally a very busy area in terms of the number of controls that must be packed into a small area but HND-4 designers have achieved a remarkably simple and clean look thanks to high-tech touch-screen control technology which extends operability to the HVAC, drive (PRNDL) selector and infotainment systems. The focal point is the Eco-Coach, a graphic display which helps promote fuel-saving driving habits by providing continuous feedback on fuel consumption and driving efficiency. Infotainment capabilities include Bluetooth-enabled speakers.




The Blue-Will concept is powered by an all-aluminum 152 hp Gasoline Direct Injected 1.6 L which is coupled to a Continuously Variable Transmission and a 100 kw electric motor which is at the heart of Hyundai’s proprietary parallel hybrid drive architecture. Wheels are turned by power coming directly from the gasoline engine, or the electric motor, or both together, as conditions demand. This parallel hybrid drive architecture serves as the foundation for future Hyundai hybrids, starting with the next-generation Sonata in the U.S. For maximum luggage space, the fuel tank is under the rear seat where it is neatly bundled alongside the Lithium Ion Battery which can be recharged using a household current. Hyundai will be the first automaker in the world to apply Lithium Ion in a mass production vehicle this July when the Elantra LPi Hybrid Electric Vehicle goes on sale in Korea.