We approach our designs with a chess-like strategy. Instead of maintaining a consistent family look across the (entire) lineup, we offer a variety of designs that cater to customers' unique lifestyles and preferences, similar to the diverse chess pieces on a chessboard.
Hyundai cars may vary in appearance, but design details like pixel lights present them as a cohesive group while maintaining their individual roles and personalities.
Hyundai's EV design message : A Timeless Value
We seek inspiration from the past, shaping a timeless, meaningful connection to create cars for the future.
Hyundai's design philosophy takes us on an engaging journey, seamlessly blending design into people's lives as it adapts and evolves alongside them.
This reflects our distinctive viewpoint on the definition of "Timeless Design".
A new icon of the EV era : IONIQ.
The IONIQ models offer an innovative and efficient car experience with a strong emotional appeal.
It features a unique design signature called Parametric Pixel, which visually connects all IONIQ models.
Parametric pixel represents a link between the digital and analog worlds, connecting different eras and generations.
This design element is applied to the lamps, showcasing Hyundai's distinctive identity in electric vehicles (EVs).
Optimal typology : Seamless Horizon.
Seamless Horizon stretches across the vehicle's front, inspired by the transition from night to morning and symbolizing the intersection of future and present in Hyundai's design.
The seamlessly designed one-piece lamp signature, like the frameless doors and flush-type door handles, showcases the perfect blend of technology and art.
Hyundai's vision for seamless future mobility design achieves a harmonious balance, complementing the prominent grille design.
The concept car SEVEN embodies.
Hyundai's design philosophy and incorporates all the key features of the IONIQ models, including
Parametric Pixel Lights and graphics
Our efforts to achieve exceptional design will be reflected in all future models.