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Sports Hyundai Motor and Kia to Sponsor FIFA Women’s World Cup Australia & New Zealand 2023™ as Official Mobility Partners
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Sports Hyundai Motor and Kia to Sponsor FIFA Women’s World Cup Australia & New Zealand 2023™ as Official Mobility Partners
Sports Hyundai Motor and Kia to Sponsor FIFA Women’s World Cup Australia & New Zealand 2023™ as Official Mobility Partners
Sports Hyundai Motor and Kia to Sponsor FIFA Women’s World Cup Australia & New Zealand 2023™ as Official Mobility Partners
Sports Hyundai Motor and Kia to Sponsor FIFA Women’s World Cup Australia & New Zealand 2023™ as Official Mobility Partners
Sports Hyundai Motor and Kia to Sponsor FIFA Women’s World Cup Australia & New Zealand 2023™ as Official Mobility Partners
Hyundai Motor and Kia to Sponsor FIFA Women’s World Cup Australia & New Zealand 2023™ as Official Mobility Partners
SEOUL, July 3, 2023 – Hyundai Motor Group (the Group) affiliates Hyundai Motor Company and Kia Corporation today jointly announced that they will sponsor the FIFA Women’s World Cup Australia & New Zealand 2023™ as FIFA’s official mobility partners.
This news builds on the Group’s announcement in May that it has extended its partnership with FIFA through 2030.
This year’s Women’s World Cup activation places a strong emphasis on the growth and development of the women’s game, which Hyundai Motor and Kia have supported through their sponsorships of FIFA Women’s World Cup™ since 1999 and 2007, respectively.
Women’s football has made great strides over the years, building its own independent following and prospering more than ever.
Hyundai Motor Group is proud to be on this journey with the great sport of football for the past 24 years and looks forward to supporting women’s football for years to come.
President of Hyundai Motor Group, Planning and Coordination Office
As part of its sponsorship, Hyundai Motor Company will team up again with the FIFA Museum. This year marks the fourth collaboration between Hyundai and the FIFA Museum following the special World Cup exhibitions held in Moscow (2018), Paris (2019) and Doha (2022). The exhibition will be held at the FIFA Fan Festival™ in Sydney for the duration of the tournament, in celebration of the women in football and the development of the Women’s World Cup.
Kia will promote the Women’s World Cup through its brand ethos, ‘Movement that inspires,’ with Kia Australia and Kia New Zealand conducting local marketing campaigns.
Kia will also conduct the Official Match Ball Carrier (OMBC) program at all matches by partnering with local grassroot entities to provide a once-in-a-lifetime experience that allows lucky children to carry the official match ball onto the pitch, walking alongside the players and referees.
In addition, Kia will launch an inspirational digital campaign promoting various female football players as role models for children with the aim of developing future leaders of the women’s game.
