Visit Hyundai in your country/region
Page sharing

Digital Hyundai Motor Revives Vintage Seoul with Pony Heritage Model in ZEPETO 3D Avatar Universe

  • Hyundai Motor Revives Vintage Seoul with Pony Heritage Model in ZEPETO 3D Avatar Universe
    DOCX / 88 KB (Press Release) Hyundai Motor launches Timeless Seoul in ZEPETO.docx
  • The Heritage Hall - Timeless Seoul in ZEPETO
    JPG / 921 KB (Image 1) Timeless Seoul in ZEPETO.jpg
  • Pony Garage - Timeless Seoul in ZEPETO
    JPG / 1.1 MB (Image 2) Timeless Seoul in ZEPETO.jpg
  • Vinyl Record Shop - Timeless Seoul in ZEPETO
    JPG / 1.1 MB (Image 3) Timeless Seoul in ZEPETO.jpg
  • Pony and IONIQ 5 - Timeless Seoul in ZEPETO
    JPG / 900 KB (Image 4) Timeless Seoul in ZEPETO.jpg

Please use Safari to download the files.

Empty cart?

Digital Hyundai Motor Revives Vintage Seoul with Pony Heritage Model in ZEPETO 3D Avatar Universe

Hyundai Motor Revives Vintage Seoul with Pony Heritage Model in ZEPETO 3D Avatar Universe
(Press Release) Hyundai Motor launches Timeless Seoul in ZEPETO.docx

Digital Hyundai Motor Revives Vintage Seoul with Pony Heritage Model in ZEPETO 3D Avatar Universe

The Heritage Hall - Timeless Seoul in ZEPETO
(Image 1) Timeless Seoul in ZEPETO.jpg
  • The virtual world on ZEPETO, named ‘Timeless Seoul,’ transports users back to Seoul in its vibrant 70s and 80s era when the Pony was South Korea’s most popular car. Users can explore retro K-culture elements, such as old vinyl record shops and mom-and-pop shops, and interact with wearable accessories and themed photo zones that are set up for posting on social media.
  • File Info. JPG / 921 KB / Mar 5, 2024 / (Image 1) Timeless Seoul in ZEPETO.jpg
  • Link Hyundai Motor Revives Vintage Seoul with Pony Heritage Model in ZEPETO 3D Avatar Universe

Digital Hyundai Motor Revives Vintage Seoul with Pony Heritage Model in ZEPETO 3D Avatar Universe

Pony Garage - Timeless Seoul in ZEPETO
(Image 2) Timeless Seoul in ZEPETO.jpg
  • The virtual world on ZEPETO, named ‘Timeless Seoul,’ transports users back to Seoul in its vibrant 70s and 80s era when the Pony was South Korea’s most popular car. Users can explore retro K-culture elements, such as old vinyl record shops and mom-and-pop shops, and interact with wearable accessories and themed photo zones that are set up for posting on social media.
  • File Info. JPG / 1.1 MB / Mar 5, 2024 / (Image 2) Timeless Seoul in ZEPETO.jpg
  • Link Hyundai Motor Revives Vintage Seoul with Pony Heritage Model in ZEPETO 3D Avatar Universe

Digital Hyundai Motor Revives Vintage Seoul with Pony Heritage Model in ZEPETO 3D Avatar Universe

Vinyl Record Shop - Timeless Seoul in ZEPETO
(Image 3) Timeless Seoul in ZEPETO.jpg
  • The virtual world on ZEPETO, named ‘Timeless Seoul,’ transports users back to Seoul in its vibrant 70s and 80s era when the Pony was South Korea’s most popular car. Users can explore retro K-culture elements, such as old vinyl record shops and mom-and-pop shops, and interact with wearable accessories and themed photo zones that are set up for posting on social media.
  • File Info. JPG / 1.1 MB / Mar 5, 2024 / (Image 3) Timeless Seoul in ZEPETO.jpg
  • Link Hyundai Motor Revives Vintage Seoul with Pony Heritage Model in ZEPETO 3D Avatar Universe

Digital Hyundai Motor Revives Vintage Seoul with Pony Heritage Model in ZEPETO 3D Avatar Universe

Pony and IONIQ 5 - Timeless Seoul in ZEPETO
(Image 4) Timeless Seoul in ZEPETO.jpg
Next
Prev
이전 페이지

Hyundai Motor Revives Vintage Seoul with Pony Heritage Model in ZEPETO 3D Avatar Universe

URL copied to clipboard

Share via email We do not collect email addresses.

Digital 202403060830
Hyundai Motor Revives Vintage Seoul with Pony Heritage Model in ZEPETO 3D Avatar Universe

2 minutes read
Added to
Media Cart
Copied to
clipboard
  • Hyundai Motor launches ‘Timeless Seoul’ in ZEPETO, a global trending 3D avatar-based social networking platform
  • ZEPETO users travel back to the 1970s and 1980s era in South Korea, themed around the iconic Pony, Korea’s first independently developed car model, and Hyundai Motor’s rich heritage
  • Hyundai Motor expands brand heritage campaign to a global scale, opening ZEPETO offline events in ASEAN countries along with the online content launch
Hyundai Motor Revives Vintage Seoul with Pony Heritage Model in ZEPETO 3D Avatar Universe
The new IONIQ 5 The new IONIQ 5

SEOUL, March 6, 2024 – Hyundai Motor Company is extending its brand heritage campaign worldwide by launching new retro-themed content on ZEPETO, a global trending 3D avatar-based social networking platform, and through offline events in ASEAN countries.


The ZEPETO content and ASEAN offline events will focus on the iconic Pony – Korea’s first independently developed mass-production car model – and the rich heritage of the Hyundai Motor brand. This initiative builds upon last year’s successful Hyundai Reunion, ‘PONY, the timeless’ exhibition and ‘pony’ song collaboration.


The virtual world on ZEPETO, named ‘Timeless Seoul,’ transports users back to Seoul in its vibrant 70s and 80s era when the Pony was South Korea’s most popular car. Users can explore retro K-culture elements, such as old vinyl record shops and mom-and-pop shops, and interact with wearable accessories and themed photo zones that are set up for posting on social media.

Pony Garage in Timeless Seoul in ZEPETO
Vinyl Record Shop - Timeless Seoul in ZEPETO
Pony Garage in Timeless Seoul in ZEPETO 1.1 MB
Vinyl Record Shop - Timeless Seoul in ZEPETO 1.1 MB
Added to
Media Cart
Timeless Seoul in ZEPETO
The 'Timeless Seoul' shows retro K-culture elements, such as old vinyl record shops and mom-and-pop shops, themed around the iconic Pony and Hyundai Motor’s rich heritage
2 photos Total 2.2 MB
Pony Garage in Timeless Seoul in ZEPETO Vinyl Record Shop - Timeless Seoul in ZEPETO
Added to
Media Cart

Hyundai Motor invites the global Gen Z audience to rediscover the iconic Pony, a timeless symbol of the company’s heritage. Through an immersive experience that redesigns old K-culture from retro perspective, the younger generation will build a natural and engaging connection with the Pony’s enduring legacy.


Mixed with a captivating retro aesthetic, the Pony serves as a unique brand touchpoint, seamlessly bridging the brand’s history to the latest IONIQ 5, which proudly carries forward Pony’s design DNA.


To further engage with ZEPETO’s high popularity in ASEAN countries, Hyundai Motor will hold offline events at the Bangkok International Motor Show 2024 (March 25 – April 7) and at Hyundai Motorstudio Senayan Park in Indonesia (March 28 – April 11). Visitors can step inside the real-life ZEPETO photo zones and share their pictures and stories on social media for a chance to win special prizes.


More information about ‘Timeless Seoul’ ZEPETO content can be found on Hyundai’s worldwide social channels (Instagram or Facebook) or the Hyundai Motor Official Website.


As part of the strategic expansion into ASEAN regions, Hyundai Motor plans to continue specialized activities, such as featuring at major ASEAN motor shows as branded content, further strengthening its presence in the region.

Pony and IONIQ 5 in Timeless Seoul in ZEPETO
Pony and IONIQ 5 in Timeless Seoul in ZEPETO 900 KB
Added to
Media Cart
Timeless Seoul in ZEPETO
Pony, a timeless symbol of Hyundai Motor’s heritage, connects to the IONIQ 5 that carries forward Pony’s design DNA.
1 photos Total 900 KB
Pony and IONIQ 5 in Timeless Seoul in ZEPETO
Added to
Media Cart
Daehyun Shin

Global PR Strategy & Planning · Hyundai Motor Company

Get media kit

Disclaimer: Hyundai Motor Group believes the information contained herein to be accurate at the time of release. However, the company may upload new or updated information if required and assumes that it is not liable for the accuracy of any information interpreted and used by the reader.

About Hyundai Motor Company

Established in 1967, Hyundai Motor Company is present in over 200 countries with more than 120,000 employees dedicated to tackling real-world mobility challenges around the globe. Based on the brand vision ‘Progress for Humanity,’ Hyundai Motor is accelerating its transformation into a Smart Mobility Solution Provider. The company invests in advanced technologies such as robotics and Advanced Air Mobility (AAM) to bring about revolutionary mobility solutions, while pursuing open innovation to introduce future mobility services. In pursuit of sustainable future for the world, Hyundai will continue its efforts to introduce zero emission vehicles equipped with industry-leading hydrogen fuel cell and EV technologies.


More information about Hyundai Motor and its products can be found at:

https://www.hyundai.com/worldwide/en/ or Newsroom: Media Hub by Hyundai

Prev topic Lifestyle
Back to the list Digital

Continue reading