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Sports Hyundai Motor Steps Up to the Plate as Official Sponsor of MLB World Tour Seoul Series Presented by Coupang Play
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Sports Hyundai Motor Steps Up to the Plate as Official Sponsor of MLB World Tour Seoul Series Presented by Coupang Play
Sports Hyundai Motor Steps Up to the Plate as Official Sponsor of MLB World Tour Seoul Series Presented by Coupang Play
Sports Hyundai Motor Steps Up to the Plate as Official Sponsor of MLB World Tour Seoul Series Presented by Coupang Play
Sports Hyundai Motor Steps Up to the Plate as Official Sponsor of MLB World Tour Seoul Series Presented by Coupang Play
Sports Hyundai Motor Steps Up to the Plate as Official Sponsor of MLB World Tour Seoul Series Presented by Coupang Play
Sports Hyundai Motor Steps Up to the Plate as Official Sponsor of MLB World Tour Seoul Series Presented by Coupang Play
Hyundai Motor Steps Up to the Plate as Official Sponsor of MLB World Tour Seoul Series Presented by Coupang Play
SEOUL, March 19, 2024 – Hyundai Motor Company has become an official sponsor of the MLB World Tour Seoul Series presented by Coupang Play, one of the most highly anticipated global sports events to take place in Korea this year and the first of its kind in the country.
The MLB World Tour, organized by Major League Baseball, is a global tour featuring Spring Training and regular-season games played in various countries, with this year’s tour stopping in the Dominican Republic, Mexico, the United Kingdom and Korea. The Seoul Series games will be held at Gocheok Sky Dome, where the Los Angeles Dodgers and the San Diego Padres will face off on March 20 and 21.
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As part of its commitment to the MLB World Tour Seoul Series, Hyundai Motor will roll out six Universe hydrogen fuel cell electric buses for team transportation, making it the first time MLB is using such vehicles. Additionally, the company will provide a fleet of passenger cars, including one Genesis GV80, one Genesis G80, three IONIQ 5s, three IONIQ 6s, three Staria seven-seaters and one Staria nine-seater, as the official vehicles of the series. These will ensure seamless transportation for players during their stay in Korea.
In addition to the first use of hydrogen-powered buses by Major League Baseball, the MLB World Tour Seoul Series represents various other ‘firsts’ as well. Notably, it is the first time Hyundai Motor is sponsoring an MLB series and these will be the first MLB games held in Korea, making it the first time for many domestic baseball fans to attend an MLB game. It is also the first game in Korea for many renowned MLB players such as Ha-seong Kim, the first Asian-born infielder to win the Gold Glove award, returning to his former home in the Kiwoom Heroes stadium as a member of the Padres.
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In line with the series’ many ‘firsts,’ Hyundai Motor has prepared a range of programs under the concept of ‘The First Road’, signifying the first ‘road’ or ‘away’ games in Korea for MLB and the automaker’s first official sponsorship of an MLB series.
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Hyundai Motor also participated as an official sponsor for four special exhibition games involving the Dodgers, the Padres, the Korean national baseball team, LG Twins and Kiwoom Heroes. The company provided team buses for these games, ensuring smooth transportation for the players.
"As a company that has opened new chapters in the history of mobility, and with many firsts of its own, Hyundai Motor is excited to take part in the MLB World Tour Seoul Series, the first MLB games to be held in Korea," said Sungwon Jee, Senior Vice President and Global Chief Marketing Officer of Hyundai Motor Company. "This is the first time hydrogen fuel cell electric vehicles have been deployed as official transportation in the history of MLB, and we will continue to lead the way as a first mover in the mobility industry."
Disclaimer: Hyundai Motor Group believes the information contained herein to be accurate at the time of release. However, the company may upload new or updated information if required and assumes that it is not liable for the accuracy of any information interpreted and used by the reader.
About Hyundai Motor Company
Established in 1967, Hyundai Motor Company is present in over 200 countries with more than 120,000 employees dedicated to tackling real-world mobility challenges around the globe. Based on the brand vision ‘Progress for Humanity,’ Hyundai Motor is accelerating its transformation into a Smart Mobility Solution Provider. The company invests in advanced technologies such as robotics and Advanced Air Mobility (AAM) to bring about revolutionary mobility solutions, while pursuing open innovation to introduce future mobility services. In pursuit of sustainable future for the world, Hyundai will continue its efforts to introduce zero emission vehicles equipped with industry-leading hydrogen fuel cell and EV technologies.
More information about Hyundai Motor and its products can be found at:
https://www.hyundai.com/worldwide/en/ or Newsroom: Media Hub by Hyundai
