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Technology & Innovation Auto China 2020: Hyundai Motor Shares Game-Changing Electrification Vision Driving Its Smart Mobility Transformation
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Auto China 2020: Hyundai Motor Shares Game-Changing Electrification Vision Driving Its Smart Mobility Transformation
SEOUL/BEIJING, SEPTEMBER 26, 2020 – Today at the 16th Beijing International Automotive Exhibition (Auto China 2020), Beijing Hyundai Motor Company shares its game-changing electrification vision that is driving its transformation into a Smart Mobility Solution Provider. At the show, Hyundai premieres its RM20e electric racing midship sports car prototype, ELANTRA N TCR and Prophecy concept EV model, demonstrating the reach of its EV ambitions. ll-new TUCSON as well as all-new ELANTRA also make their debuts to Chinese customers.
RM20e is the first high-performance electric sports car Hyundai has developed, utilizing its industry-leading electric powertrain. Started in 2012, Hyundai embarked on a project called RM (Racing Midship) to develop and connect new high-performance motorsports technologies for future N models. Since the project’s initiation, RM models have undergone extensive road testing to validate newly developed technologies, evaluate their effects on performance, and improve them for subsequent applications on future N models.
Albert Biermann, President and Head of R&D Division of Hyundai Motor Group, announced Hyundai Motor Group’s electrification vision through a virtual presentation. “It is our responsibility to save the planet, so that future generations can thrive in a clean environment,” said President Biermann. “To achieve the goal of clean mobility, Hyundai has secured the capacity to develop all types of eco-friendly vehicles, including hybrid, plug-in hybrid, battery electric and fuel cell electric vehicles using Hyundai’s own technologies.”
Hyundai’s booth at the motor show also features its Prophecy concept EV that captures the brand’s electrification direction, which makes its China debut at the Beijing Motor Show. Hyundai is also promoting its recently launched IONIQ dedicated EV lineup brand that is central to its ‘Strategy 2025’ electrification roadmap.
Hyundai is committed to the development of eco-friendly automotive technologies for hybrid electric vehicles (HEV), plug-in hybrid electric vehicles (PHEV), battery electric vehicles (BEV) and fuel cell electric vehicles (FCEV), aiming for a range of clean mobility solutions. Prophecy represents the direction of Hyundai’s future EV design direction, while RM20e hints at the electric-based high-performance potential of the N brand. Hyundai plans to take electrification leadership in China, the world’s biggest EV market, and work to enhance the brand’s image by offering strategic models that can provide game-changing smart technologies and transformative experiences for EV customers.
Along with the RM20e’s world premiere and Prophecy’s debut in China, Hyundai also launches the high-performance ELANTRA N TCR, Hyundai’s latest ‘touring car racing’ model that is slated to join circuit racing competitions starting in 2021. ELANTRA N TCR is Hyundai’s third TCR model to vie for podium finishes following successful runs by VELOSTER N TCR in 2019 and i30 N TCR in 2013. The recently unveiled all-new TUCSON SUV embodying the ‘Sensuous Sportiness’ redesign is also showcased as part of Hyundai’s diverse product lineup for the China market.
Hyundai also launches E2E via Hyundai Motor’s online sales system in China, where Chinese customers can purchase the brand’s hot-selling Palisade SUV. Hyundai expects the online sales system to help protect consumers’ rights by offering the same product price anywhere in China and providing an easier and more convenient shopping experience.
Hyundai also highlights the company’s hydrogen fuel cell technology, calling attention to the air pollution problem in China. Hyundai is the first company in the world to mass-produce FCEVs using its own industry-leading technologies. Hyundai’s NEXO SUV and XCIENT Fuel Cell truck have rolled out successfully to markets and Hyundai is continuing to expand its fuel cell stack production capacity. Hyundai plans to introduce NEXO to pilot drive in China in 2021, aligning with the Chinese government’s ‘New Energy Vehicle Policy’.
