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Editorials How Hyundai Motor Group is Driving the Future of Electrified Mobility with Advanced R&D
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Hyundai Motor Group has won countless global awards for its products, highlighting the success of how its vehicle are design and engineered - a key element of that is Hyundai Motor Group's Namyang Research and Development Center in Korea. Here we go behind the scenes of what goes into the testing and develoment of Hyundai Motor Group's vehicles at it Namyang facility
Hyundai Motor Group (the Group) is rapidly advancing its electrification strategy, backed by a bold vision and a foundation of proven results.
As a global EV leader with award-winning models and cutting-edge electrification technologies, the Group continues to shape the future of mobility with a focus on its customers – and at the core of this transformation is the Namyang R&D Center, a powerhouse of innovation, located in Hwaseong, South Korea.
Established in 1996, Namyang is Hyundai Motor Group’s largest research and development hub. It oversees the entire vehicle development lifecycle – from initial design and engineering to testing and validation – for passenger cars, commercial vehicles, and next-generation mobility platforms. The Namyang center plays a pivotal strategic role in realizing the Group’s electrification roadmap and enhancing global product competitiveness.
It all starts with our customers, conceiving and engineering vehicles to deliver the highest standards of Quality, Dependability and Reliability – what we call ‘QDR’.
This industry-leading R&D facility has led the development of EVs such as the Hyundai IONIQ 5, Hyundai IONIQ 6, Kia EV9, and Kia EV3 – the past four World Car of the Year award winners from 2022 to 2025, with vehicles designed and engineered at Namyang taking a total of 12 World Car Awards since 2022.
Why It Matters
Aerodynamic efficiency is a key factor in EV range and performance. Hyundai is pushing boundaries with ultra-low drag technologies – both active and passive design – to maximize energy efficiency.
Highlights
Key Evaluations
Aero Challenge Car
Hyundai Motor Group’s ‘Aero Challenge Car’ was developed as a research prototype to explore next-generation aerodynamic solutions, achieving a world-best drag coefficient of 0.144Cd. It features proprietary active aerodynamic technologies designed to reduce drag and boost efficiency, including:
These innovations are experimental and not yet production-ready but signal future directions in EV design to maximize aerodynamic efficiency and further enhance driving range and convenience for customers.
Why It Matters
EVs must perform reliably across diverse climates – from the scorching desert heat to icy, snow-covered roads. Hyundai Motor Group’s environmental chambers simulate these extremes to test thermal systems, battery performance, and cabin comfort.
Highlights
Inside the Chambers
Why It Matters
Ride and handling are critical to overall vehicle quality, and in the EV era this is more important than ever. EVs require precise suspension and tire tuning due to factors including their instant torque delivery, which makes this another key area of development.
Highlights
Inside the Lab
Why It Matters
With EVs eliminating engine noise, even subtle sounds and vibrations become more noticeable by vehicle occupants. Noise, Vibration and Harshness (or simply ‘refinement’ to many) performance is a key factor in customer satisfaction and perceived quality, which is why the Group goes to great length in these areas.
Highlights
Inside the Lab
Hyundai Motor Group’s Namyang R&D Center represents the commitment to innovation and excellence in electrification that has seen Group brands secure an incredible level of recognition globally – none more important that from our customers.
Equipped with state-of-the-art testing infrastructure and the latest, most in-depth development processes, the center plays a critical role in exceeding our customers’ requirements.
Hyundai Motor Group engineers are pushing the boundaries of vehicle performance while elevating the driving experience and customers’ emotional connections with their cars. Their dedication and relentless pursuit of excellence – powered by cutting-edge facilities and extensive data resources – continues to strengthen the Group’s position as a global leader in EV innovation. What the Namyang R&D Center is working on today will shape the future of mobility.
Sean Carson
sean.carson@hyundai.com
Global PR Team 1 · Hyundai Motor Company
Disclaimer: Hyundai Motor Company believes the information contained herein to be accurate at the time of release. However, the company may upload new or updated information if required and assumes that it is not liable for the accuracy of any information interpreted and used by the reader.
About Hyundai Motor Company
Established in 1967, Hyundai Motor Company is present in over 200 countries with more than 120,000 employees dedicated to tackling real-world mobility challenges around the globe. Based on the brand vision ‘Progress for Humanity,’ Hyundai Motor is accelerating its transformation into a Smart Mobility Solution Provider. The company invests in advanced technologies such as robotics and Advanced Air Mobility (AAM) to bring about revolutionary mobility solutions while pursuing open innovation to introduce future mobility services. In pursuit of a sustainable future for the world, Hyundai will continue its efforts to introduce zero-emission vehicles with industry-leading hydrogen fuel cell and EV technologies.
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