Hyundai Worldwide Global Navigation
Technology & Innovation Hyundai Launches Global Advocacy Program to Highlight Its Leading Role in Hydrogen Fuel Cell Technology
Please use Safari to download the files.
Hyundai Launches Global Advocacy Program to Highlight Its Leading Role in Hydrogen Fuel Cell Technology
SEOUL/BERLIN, September 10, 2020 – As part of its vision to facilitate ‘Progress for Humanity,’ Hyundai Motor Company today launches Hydrogen to You, or H2U campaign, which will raise awareness of its leadership in hydrogen fuel cell technology and its vital role in the emerging ecosystem of sustainable mobility, infrastructures and lifestyles.
H2U shines a spotlight on NEXO, the brand’s flagship hydrogen fuel cell electric vehicle (FCEV) that produces zero emissions and purifies the air instead of polluting it. Working with Berlin-based H2U ambassadors, whose interests and talents span diverse aspects of everyday life, Hyundai takes them on a journey with NEXO and invites them to make hydrogen mobility personal.
The campaign challenges the ambassadors to reflect on the industries they work in and demonstrate how hydrogen fuel cell mobility fosters a sustainable lifestyle and positively impacts their everyday life, fostering a healthy environment and improving the economy and society for a better future.
This team of H2U ambassadors directly addresses consumers who have demanded new technologies and holistic solutions that do not require fossil fuels. Spanning music, fashion, science, photography and technology, these ambassadors include:
The H2U ambassadors, consisting of lifestyle and technology-focused influencers, will underscore Hyundai’s leadership in intelligent innovation and forward-thinking sustainability.
“The H2U program is one expression of our company vision: Progress for Humanity,” said Wonhong Cho, Executive Vice President and Global Chief Marketing Officer at Hyundai Motor Company. “It is a platform to raise awareness of hydrogen technology’s role in helping to overcome the environmental challenges of our time.”
H2U demonstrates Hyundai’s pivotal role in global society’s transition to clean energy by helping make hydrogen an economically viable energy source. By building close relationships with leading mobility service providers and expanding its role beyond the automotive transportation sector, Hyundai strives to provide freedom of movement to everyone.
