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Business Hyundai Motor Group Hosts 2023 IDEA Festival, Generating Innovative Concepts for Future Mobility Solutions

  • Hyundai Motor Group Hosts 2023 IDEA Festival, Generating Innovative Concepts for Future Mobility Solutions
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  • Hyundai Motor Group held the main round of 2023 IDEA Festival at the Group’s Namyang Research & Development (R&D) Center
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  • Hyundai Motor Group held the main round of 2023 IDEA Festival at the Group’s Namyang Research & Development (R&D) Center
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Business Hyundai Motor Group Hosts 2023 IDEA Festival, Generating Innovative Concepts for Future Mobility Solutions

Hyundai Motor Group Hosts 2023 IDEA Festival, Generating Innovative Concepts for Future Mobility Solutions
Hyundai Motor Group Hosts 2023 IDEA Festival, Generating Innovative Concepts for Future Mobility Solutions

Business Hyundai Motor Group Hosts 2023 IDEA Festival, Generating Innovative Concepts for Future Mobility Solutions

Hyundai Motor Group held the main round of 2023 IDEA Festival at the Group’s Namyang Research & Development (R&D) Center
Hyundai Motor Group Hosts 2023 IDEA Festival, Generating Innovative Concepts for Future Mobility Solutions

Business Hyundai Motor Group Hosts 2023 IDEA Festival, Generating Innovative Concepts for Future Mobility Solutions

Hyundai Motor Group held the main round of 2023 IDEA Festival at the Group’s Namyang Research & Development (R&D) Center
Hyundai Motor Group Hosts 2023 IDEA Festival, Generating Innovative Concepts for Future Mobility Solutions

Business Hyundai Motor Group Hosts 2023 IDEA Festival, Generating Innovative Concepts for Future Mobility Solutions

Hyundai Motor Group held the main round of 2023 IDEA Festival at the Group’s Namyang Research & Development (R&D) Center
Hyundai Motor Group Hosts 2023 IDEA Festival, Generating Innovative Concepts for Future Mobility Solutions

Business Hyundai Motor Group Hosts 2023 IDEA Festival, Generating Innovative Concepts for Future Mobility Solutions

Hyundai Motor Group held the main round of 2023 IDEA Festival at the Group’s Namyang Research & Development (R&D) Center
Hyundai Motor Group Hosts 2023 IDEA Festival, Generating Innovative Concepts for Future Mobility Solutions

Business Hyundai Motor Group Hosts 2023 IDEA Festival, Generating Innovative Concepts for Future Mobility Solutions

Hyundai Motor Group held the main round of 2023 IDEA Festival at the Group’s Namyang Research & Development (R&D) Center
Hyundai Motor Group Hosts 2023 IDEA Festival, Generating Innovative Concepts for Future Mobility Solutions

Business Hyundai Motor Group Hosts 2023 IDEA Festival, Generating Innovative Concepts for Future Mobility Solutions

Hyundai Motor Group Hosts 2023 IDEA Festival, Generating Innovative Concepts for Future Mobility Solutions
Hyundai Motor Group Hosts 2023 IDEA Festival, Generating Innovative Concepts for Future Mobility Solutions
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Hyundai Motor Group Hosts 2023 IDEA Festival, Generating Innovative Concepts for Future Mobility Solutions

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Business 202309240900
Hyundai Motor Group Hosts 2023 IDEA Festival, Generating Innovative Concepts for Future Mobility Solutions

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  • Under the theme ‘Heartwarming Technology,’ Hyundai’s R&D employees generate ideas for future mobility solutions to benefit the socially disadvantaged
  • Now in its 14th year, the R&D employees presented concepts that are either production-ready or based on future mobility scenarios
  • Ideas discovered through the festival can lead to patent applications, mass-production applications and startup spin-offs
  • Hyundai Motor Group to continue expanding the competition to foster a creative R&D culture

(the fourth from left) Yong Hwa Kim, President and Chief Technology Officer (CTO) of Hyundai Motor Group, and five employee participants who won the 2023 IDEA Festival are posing for a photoshoot on the stage.
(the fourth from left) Yong Hwa Kim, President and Chief Technology Officer (CTO) of Hyundai Motor Group, and five employee participants who won the 2023 IDEA Festival are posing for a photoshoot on the stage. JPG 5.5 MB
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2023 IDEA Festival
Hyundai Motor Group held the main round of 2023 IDEA Festival at the Group’s Namyang Research & Development (R&D) Center
1 photos Total 5.5 MB
(the fourth from left) Yong Hwa Kim, President and Chief Technology Officer (CTO) of Hyundai Motor Group, and five employee participants who won the 2023 IDEA Festival are posing for a photoshoot on the stage.
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SEOUL, September 24, 2023 – Hyundai Motor Group (the Group) held the main round of 2023 IDEA Festival at the Group’s Namyang Research & Development (R&D) Center, where employees proposed innovative concepts for future mobility solutions to benefit the disadvantaged.


Now in its 14th year, the IDEA Festival has been held annually since 2010 to promote the Group’s creative research culture and encourage employees’ enthusiasm and creativity.  


The theme of this year’s IDEA Festival was ‘Heartwarming Technology that Changes the World.’ From May to September, the Group received proposals for concepts that would bring value to underprivileged and socially disadvantaged groups through future mobility technologies. Fifteen teams participated in the main round, presenting ideas that are designed to make a positive impact on society.


Nine of the teams presented concepts in the Production category, where they turned ideas into reality, and the six other teams presented concepts in the Scenario category, where they proposed future mobility solutions through storytelling.


The Group supported all finalists with production costs and production space, and each team had about five months to turn their ideas into reality and scenarios.

Five members of the Grand Prize Winning Teams - H-sense Team (Production Category), Friendly Brother and Sister Team (Scenario Category), are holding up the prizes and flower bouquets for a photoshoot.
Five members of the Grand Prize Winning Teams - H-sense Team (Production Category), Friendly Brother and Sister Team (Scenario Category), are holding up the prizes and flower bouquets for a photoshoot. JPG 2.4 MB
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2023 IDEA Festival
Grand Prize Winning Teams - H-sense Team (Production Category), Friendly Brother and Sister Team (Scenario Category)
1 photos Total 2.4 MB
Five members of the Grand Prize Winning Teams - H-sense Team (Production Category), Friendly Brother and Sister Team (Scenario Category), are holding up the prizes and flower bouquets for a photoshoot.
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The Production category included: a mobile artificial kidney unit using vehicle-to-load (V2L) and vehicle-to-hospital (V2H) communication; Orbit, a water rescue mobility to secure ‘golden hour’; blind-spot pedestrian-accident-prevention technology using ultra-wide-band (UWB) communication; digital side mirror (DSM) sign-language-communication system for the hearing impaired; Vehicle-to-Go (V2GO), which enables vehicle air conditioning to be used in outdoor environments; and Haptic Navigator, which makes it easier for the visually impaired to use public transport.


The Scenario category included: Pregnantable (pregnant + comfortable), a car subscription service tailored for pregnant women; Drunk Hunter, an AI-based active drunk-driving-prediction-and-prevention system; technology to improve mobility for wheelchair users using shared kickboards; and technology to create a social safety net to prevent safety accidents in dead zones.


In the Production category, the China R&D center presented a voice control system, a driver health system and a service using a camera in a vehicle. In the Scenario category, they presented a travel service for the visually impaired and a mobility solution that can be used on land, sea and air.


After each team’s presentation, a panel of staff judges led by the head of the R&D organization, President and Chief Technology Officer (CTO) Yong Hwa Kim of Hyundai Motor Group, evaluated the entries on novelty and completeness, and the final ranking was based on the number of YouTube ‘likes’ the entries received.

One of the finalists is demonstrating the mobile artificial kidney unit technology, using vehicle-to-load (V2L) and vehicle-to-hospital (V2H) communication
One of the finalists is demonstrating the Vehicle-to-Go (V2GO) technology, which enables vehicle air conditioning to be used in outdoor environments
One of the finalists is demonstrating technologies to improve road safety
A logo of 2023 IDEA Festival
One of the finalists is demonstrating the mobile artificial kidney unit technology, using vehicle-to-load (V2L) and vehicle-to-hospital (V2H) communication JPG 1.9 MB
One of the finalists is demonstrating the Vehicle-to-Go (V2GO) technology, which enables vehicle air conditioning to be used in outdoor environments JPG 2.2 MB
One of the finalists is demonstrating technologies to improve road safety JPG 2.2 MB
A logo of 2023 IDEA Festival JPG 333 KB
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2023 IDEA Festival
Hyundai Motor Group held the main round of 2023 IDEA Festival at the Group’s Namyang Research & Development (R&D) Center
4 photos Total 6.55 MB
One of the finalists is demonstrating the mobile artificial kidney unit technology, using vehicle-to-load (V2L) and vehicle-to-hospital (V2H) communication One of the finalists is demonstrating the Vehicle-to-Go (V2GO) technology, which enables vehicle air conditioning to be used in outdoor environments One of the finalists is demonstrating technologies to improve road safety A logo of 2023 IDEA Festival
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As a result, 'Daisy' by H-sense team took home the top honor in the Production category, winning the grand prize of KRW 10 million and a trip to CES 2024. Meanwhile 'Snow White and Fairy Quick' by Friendly Brother and Sister team took home the top honor in the Scenario category, winning the grand prize of KRW 5 million and a trip to Asia region to explore overseas technology.


The IDEA Festival is the result of our employees thinking deeply about how mobility can have a positive impact. We will continue to operate the competition and expand into more opportunities to foster a creative R&D culture.

Yong Hwa Kim

President and Chief Technology Officer (CTO) of Hyundai Motor Group

Researchers’ ideas discovered at the IDEA Festival can lead to patent applications, mass-production applications and startup spin-offs. For example, the ‘Bilateral Multi-Console’ recently introduced in the new SANTA FE originated as the ‘multi-function console’ idea that won the top prize at IDEA Festival 2021. It is now in production.

Seoyong Choi

Global PR Strategy & Planning · Hyundai Motor Company

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About Hyundai Motor Company

Established in 1967, Hyundai Motor Company is present in over 200 countries with more than 120,000 employees dedicated to tackling real-world mobility challenges around the globe. Based on the brand vision ‘Progress for Humanity,’ Hyundai Motor is accelerating its transformation into a Smart Mobility Solution Provider. The company invests in advanced technologies such as robotics and Advanced Air Mobility (AAM) to bring about revolutionary mobility solutions, while pursuing open innovation to introduce future mobility services. In pursuit of sustainable future for the world, Hyundai will continue its efforts to introduce zero emission vehicles equipped with industry-leading hydrogen fuel cell and EV technologies.


More information about Hyundai Motor and its products can be found at:

https://www.hyundai.com/worldwide/en/ or Newsroom: Media Hub by Hyundai


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