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Business Hyundai Motor Group Reveals New Art Cars at the ASEAN Summit to support Busan's Bid for the 2030 World Expo

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Business Hyundai Motor Group Reveals New Art Cars at the ASEAN Summit to support Busan's Bid for the 2030 World Expo

ars at the ASEAN Summit to support Busan's Bid for the 2030 World Expo
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Business Hyundai Motor Group Reveals New Art Cars at the ASEAN Summit to support Busan's Bid for the 2030 World Expo

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Business Hyundai Motor Group Reveals New Art Cars at the ASEAN Summit to support Busan's Bid for the 2030 World Expo

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Business Hyundai Motor Group Reveals New Art Cars at the ASEAN Summit to support Busan's Bid for the 2030 World Expo

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Business Hyundai Motor Group Reveals New Art Cars at the ASEAN Summit to support Busan's Bid for the 2030 World Expo

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Business Hyundai Motor Group Reveals New Art Cars at the ASEAN Summit to support Busan's Bid for the 2030 World Expo

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Hyundai Motor Group Reveals New Art Cars at the ASEAN Summit to support Busan's Bid for the 2030 World Expo

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Hyundai Motor Group Reveals New Art Cars at the ASEAN Summit to support Busan's Bid for the 2030 World Expo

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  • For the ASEAN Summit, Hyundai Motor Group worked with a high-profile K-graffiti artist  to create 23 art cars wrapped with Busan symbols and the slogan ‘BUSAN is Ready’
  • Wrapped IONIQ 5, IONIQ 6, and other models are driving around the summit area and major attractions, promoting Busan as a candidate to host the 2030 World Expo  
  • Screened promotional videos at airports and on billboards in major areas of Jakarta to emphasize Busan’s commitment to hosting the Expo 
  • The Group is committed to supporting Busan's bid for Expo host city

SEOUL/JAKARTA, September 4, 2023 – Hyundai Motor Group (the Group) created ‘art cars’ with a renowned cultural graffiti artist to promote the Korean city of Busan1)’s bid to host the 2030 World Expo. The colorfully decorated cars can be seen around the 43rd ASEAN Summit venue and in tourist areas of Jakarta, Indonesia, September 5–7, 2023.


For the project, the Group selected Hyundai Motor’s battery electric models IONIQ 5 and IONIQ 6, and Genesis luxury brand’s Electrified G80 sedan as well as Hyundai STARGAZER X MPV, a variant model of last year’s ‘Indonesia Car of the Year,’ for aligning with Busan’s vision for a sustainable World Expo.


To create 23 art cars for the ASEAN Summit, the Group collaborated with a leading Korean graffiti artist known as ‘JAY FLOW,’ who has been artistically active in Korea and abroad since the 2000s and has contributed to the globalization of what is called ‘K-graffiti’.


The art cars are wrapped in the writer’s bright, cheerful graffiti design on the front and sides of the vehicles with images and symbols representing Busan, such as the Gwangan Bridge and seagulls, along with the slogan ‘BUSAN is Ready’ to attract visitors to the city.


The Group plans to operate the art cars near the ASEAN Summit venue and around major attractions in Jakarta to promote Busan and convey the city’s friendliness and attractiveness to tourists and locals in Jakarta as well as the leading figures from various countries who are attending the summit.


The Group also will screen promotional videos highlighting Busan’s unique appeal and messages that support its bid to host the 2030 World Expo on more than 30 screens installed at the arrival and departure gates of Terminal 3 of Soekarno Hatta International Airport in Jakarta as well as over 20 outdoor billboards near the airport and on city access roads and in major areas of Jakarta.

  • Busan is the 2nd largest city and number one trading hub in Korea, with a population of 3.4 million and a total area of 770.2 square kilometers. Since opening Korea’s first international port in 1876, the city has become a hub of trade, commerce and industry.


    Global events including the Asia-Pacific Economic Cooperation conference, Busan International Film Festival and Busan International Fireworks Festival, as well as various sea-related festivals are held throughout the year.


    Source: https://www.busan.go.kr/eng/

ADAS

ADAS stands for the Advanced Driver Assistance System. It helps secure visibility when driving and parking by detecting the vehicle's external environment and driver's condition, and controls the vehicle with screen display, guide, and warning. ADAS stands for the Advanced Driver Assistance System. It helps secure visibility when driving and parking by detecting the vehicle's external environment and driver's condition, and controls the vehicle with screen display, guide, and warning.

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Art cars wrapped with Busan symbols and slogan.
43rd ASEAN Summit, Jakarta, Indonesia
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HMG's Global Support for Busan's Bid

Until the host of the 2030 World Expo is selected at the end of November, the Group plans to make every effort to create global support for Busan by using specially designed art cars in major cities around the world, including Paris, where the Bureau International des Expositions (BIE) is headquartered.


Meanwhile, the Group has also conducted bid support activities with vehicles wrapped with the Busan World Expo logo and promotional text during the 172nd International Exposition Organization General Assembly in Paris in June and during the Davos Forum in Switzerland in January.


The Group also supported the ground transportation of the BIE delegation, which visited Busan in April, with Genesis Electrified G80 that was wrapped with the official Busan World Expo logo to emphasize the city’s proposal to create a carbon-neutral expo with eco-friendly technology.


The Group has also been actively engaged in support activities in the digital realm, publishing more than 80 pieces of content to date, including short-form videos and card news with infographics designed for social media on mobile screens, to promote Busan as the best city to host the 2030 World Expo.


Two series of promotional videos for the Busan World Expo, produced by the Group together with Busan citizens and foreigners in Korea, exceeded 100 million global views within three months of their first release in June, drawing global support for Busan’s bid.

Dain Kang

Global PR Team · Hyundai Motor Group

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About Hyundai Motor Company

Established in 1967, Hyundai Motor Company is present in over 200 countries with more than 120,000 employees dedicated to tackling real-world mobility challenges around the globe. Based on the brand vision ‘Progress for Humanity,’ Hyundai Motor is accelerating its transformation into a Smart Mobility Solution Provider. The company invests in advanced technologies such as robotics and Advanced Air Mobility (AAM) to bring about revolutionary mobility solutions, while pursuing open innovation to introduce future mobility services. In pursuit of sustainable future for the world, Hyundai will continue its efforts to introduce zero emission vehicles equipped with industry-leading hydrogen fuel cell and EV technologies.


More information about Hyundai Motor and its products can be found at:

https://www.hyundai.com/worldwide/en/ or Newsroom: Media Hub by Hyundai


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