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Art & Design Hyundai Motor Presents MMCA Hyundai Motor Series 2023: Jung Yeondoo – One Hundred Years of Travels

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Art & Design Hyundai Motor Presents MMCA Hyundai Motor Series 2023: Jung Yeondoo – One Hundred Years of Travels

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Art & Design Hyundai Motor Presents MMCA Hyundai Motor Series 2023: Jung Yeondoo – One Hundred Years of Travels

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Art & Design Hyundai Motor Presents MMCA Hyundai Motor Series 2023: Jung Yeondoo – One Hundred Years of Travels

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Art & Design Hyundai Motor Presents MMCA Hyundai Motor Series 2023: Jung Yeondoo – One Hundred Years of Travels

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Art & Design Hyundai Motor Presents MMCA Hyundai Motor Series 2023: Jung Yeondoo – One Hundred Years of Travels

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Art & Design 202309050000
Hyundai Motor Presents MMCA Hyundai Motor Series 2023: Jung Yeondoo – One Hundred Years of Travels

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  • Now in its 10th edition, MMCA Hyundai Motor Series provides substantial support for large-scale exhibitions by Korean artists
  • This exhibition explores migration through the stories of the Korean diaspora in Mexico and a Mexican prickly pear cactus in Korea

SEOUL, September 5, 2023 – Hyundai Motor Company today announced the opening of MMCA Hyundai Motor Series 2023: Jung Yeondoo – One Hundred Years of Travels, the 10th annual exhibition in partnership with the National Museum of Modern and Contemporary Art, Korea (MMCA)1).


The exhibition, which runs from September 6, 2023, until February 25, 2024, at MMCA’s Seoul Box and Gallery 5, presents five works across various mediums, including video installations, photographs and performances. One Hundred Years of Travels, Imaginary Song, Generational Portraits and Wall of Blades are newly commissioned works.


For MMCA Hyundai Motor Series 2023, the artist Jung Yeondoo examines the narratives of the Korean diaspora in Mexico, inspired by the mythical journey of a prickly pear cactus from Mexico to Jeju Island. The artist imagines a ‘century-long journey of plants and people’ between Korea and Mexico to cultivate a sense of empathy for the unfamiliar.

  • Since 1969, the National Museum of Modern and Contemporary Art, Korea has shared its history with that of Korea’s modern and contemporary art and became one of the most iconic cultural spaces in the nation. There are four branches in Gwacheon, Deoksugung, Seoul, and Cheongju.

ADAS

ADAS stands for the Advanced Driver Assistance System. It helps secure visibility when driving and parking by detecting the vehicle's external environment and driver's condition, and controls the vehicle with screen display, guide, and warning. ADAS stands for the Advanced Driver Assistance System. It helps secure visibility when driving and parking by detecting the vehicle's external environment and driver's condition, and controls the vehicle with screen display, guide, and warning.

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MMCA Hyundai Motor Series 2023
MMCA Hyundai Motor Series 2023: Jung Yeondoo – One Hundred Years of Travels
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“MMCA Hyundai Motor Series 2023: Jung Yeondoo – One Hundred Years of Travels offers an opportunity to enhance a better understanding of diasporas and migrations, which have become universal challenges in the modern and contemporary era for a variety of causes, including political and economic factors as well as climate change,” said DooEun Choi, Art Director at Hyundai Motor Company. “I believe this exhibition will foster in-depth reflection on the future by revisiting the past.”


This exhibition signifies an extension of the artist’s enduring approach, wherein he strives to access reality and history while employing strangeness to examine in detail the multi-layered aspects within a reality once disregarded as familiar. Its objective is to spotlight immigrants’ life journeys and perspectives within a realm of hybridity and diverse cultures, utilizing art to bridge understanding between viewers and unfamiliar subjects.

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Imaginary Song, Generational Portraits and Wall of Blades
MMCA Hyundai Motor Series 2023: Jung Yeondoo
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Created as one of the long-term partnership programs with MMCA, MMCA Hyundai Motor Series has organized annual exhibitions of esteemed Korean artists since 2014, including the duo of Moon Kyungwon and Jeon Joonho in 2021 and Choe U-Ram in 2022. Through this series, Hyundai Motor aims to contribute to the development of Korea's arts and culture by supporting established Korean artisits' large-scale solo exhibitions every year and convey Hyundai Motor's brand vision 'Progress for Humanity' through long-term partnerships with global museums.

Seohyeon Kim

Global PR Team · Hyundai Motor Company

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About Jung Yeondoo

Jung Yeondoo (b. 1969, Jinju, Korea) lives and works in Seoul. Jung concentrates on photography, video, and installation works where subjects participate, performance occurs in both direct and indirect ways, and fiction and reality form an affectionate understanding of human lives. Material for Jung’s work comes from the everyday lives of people, and as he shares his intention with those involved, he plays with the boundary of visual art and performance. Some of the representative works are Evergreen Tower (2001), Bewitched (2001-), Documentary Nostalgia (2007), Cinemagician (2010), Blind Perspective (2014). Jung has been making a series of multi-channel video works documenting the personal perspectives of the people who had experienced particular socio-political incidents in recent Asian histories, such as A Girl in Tall shoes (2018), Classic and New (2018), Noise Quartet (2019). He showed at the National Museum of Modern and Contemporary Art (2020), Seoul Museum of Art (2019), Museum of Contemporary Art Tokyo (2019), MAC/VAL France (2018), Center for Art and Media Karlsruhe (2018).


About Hyundai Motor’s Art Projects

Hyundai Motor Company has been supporting art initiatives driven by long-term partnerships with global museums - the National Museum of Modern and Contemporary Art, Korea (MMCA), Tate, and the Los Angeles County Museum of Art (LACMA) since 2013, along with major partnerships for the Korean Pavilion at the 56th, 57th, 58th, and 59th Venice Biennale and the 20th and 21st Biennale of Sydney. The newly established Hyundai Tate Research Centre: Transnational encourages innovative ways of thinking about art and global art histories, and in partnership with global media group Bloomberg, Hyundai Motor Company connects international audiences with artists exploring the convergence of art and technology.
Visit http://artlab.hyundai.com or follow @hyundai.artlab #HyundaiArtlab to learn more about these projects.

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