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Art & Design Hyundai Motorstudio Busan Unveils ‘Where Is My Friend’s Home’ Design Exhibition Curated by Hyundai Blue Prize Winner

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Art & Design Hyundai Motorstudio Busan Unveils ‘Where Is My Friend’s Home’ Design Exhibition Curated by Hyundai Blue Prize Winner

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Art & Design Hyundai Motorstudio Busan Unveils ‘Where Is My Friend’s Home’ Design Exhibition Curated by Hyundai Blue Prize Winner

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Hyundai Motorstudio Busan Unveils ‘Where Is My Friend’s Home’ Design Exhibition Curated by Hyundai Blue Prize Winner

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Art & Design 202312080830
Hyundai Motorstudio Busan Unveils ‘Where Is My Friend’s Home’ Design Exhibition Curated by Hyundai Blue Prize Winner

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  • Curated by Jimin Park, the Hyundai Blue Prize Design 2022 winner, the exhibition explores the meaning of shelter through the works of several artists
  • Hyundai Blue Prize serves as a platform for global creative thinkers to address contemporary issues, fostering dialogue and contemplation
  • The exhibition at Hyundai Motorstudio Busan is open to the public starting December 8
Where Is My Friend's Home" exhibition at Hyundai Motorstudio Busan

SEOUL, December 8, 2023 – Hyundai Motor Company proudly announces the launch of ‘Where Is My Friend’s Home,’ an exhibition curated by Jimin Park, the winner of the Hyundai Blue Prize Design 2022. The exhibition at Hyundai Motorstudio Busan is open to the public starting December 8.


Park, a furniture designer and curator based in Seoul, brings a fresh perspective to the concept of shelter through ‘Where Is My Friend’s Home.’ By questioning whether a fixed residence truly represents our ultimate sanctuary, the exhibition broadens the functional boundaries of shelter, inviting visitors to explore various interpretations. The title, inspired by the movie ‘Where Is the Friend’s House?” by Abbas Kiarostami, encapsulates the exhibition’s central inquiry into the essence of home.


The exhibition looks to redefine the meaning of shelter through works by several artists, grouped in three parts: Mobility, Expansion and Relationships.

Exhibition at Hyundai Motorstudio Busan
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Where Is My Friend's Home
Exhibition at Hyundai Motorstudio Busan
1 photos Total 3.4 MB
Exhibition at Hyundai Motorstudio Busan
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Part one, ‘Mobility’, asks whether our fixed residence (‘Home’) is a true shelter. Listen to the City’s ‘The Meaning of Home and The Future Scenario of Euljiro’ contemplates the meaning of homes under social and political contexts. Felix Lenz’s ‘Political Atmosphere’ allows us to experience the causes of global mobility, such as conflicts and wars, by displaying real-time data on airplane movement. Open To Variables’ ‘Soft Landing’ presents stories of movement and immigration in South Korea, using statistics, interviews and more. This part of the exhibition focuses on mobility and raises questions about current residences, serving as a starting point for the quest to find a true shelter.

Soft Landing, 2023, Single channel video, color, sound, 30min 26sec, graphic print, mixed media, dimensions variable
Soft Landing, 2023, Single channel video, color, sound, 30min 26sec, graphic print, mixed media, dimensions variable
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Where Is My Friend's Home
Soft Landing, 2023, Single channel video, color, sound, 30min 26sec, graphic print, mixed media, dimensions variable
2 photos Total 5.8 MB
Soft Landing, 2023, Single channel video, color, sound, 30min 26sec, graphic print, mixed media, dimensions variable Soft Landing, 2023, Single channel video, color, sound, 30min 26sec, graphic print, mixed media, dimensions variable
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Part two, ‘Expansion’, explores a process of seeking new shelters in various situations of mobility rather than being bound to fixed places of residence. Studio Shelter & GiiÖii’s ‘Ihyangjeong: Carving with Memories’ redefines and reconstructs the memories of the artist’s past home, ‘Ihyangjeong’, during South Korea’s housing crisis, through a VR experience. The artist known as archetypes’ ‘Sugarcane from the South’ imagines a new form of shelter created through the symbiotic relationship between plants and humans. Myungsik Jang’s ‘Becoming a Balloon Fish’ humorously portrays the process of finding a stable shelter in a world where sea levels are rising. This part of the exhibition aims to expand the categories we associate with shelter and suggests new possibilities.

Exhibition piece entitled "Ihyangjeong: Carving with Memories
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Where Is My Friend's Home
Ihyangjeong: Carving with Memories, 2022, VR, color, sound, 17mins, artist’s personal items, dimensions variable
1 photos Total 1.5 MB
Exhibition piece entitled "Ihyangjeong: Carving with Memories
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Part three, ‘Relationships’, showcases emotional shelters proposed by the artists through their experiences. Yuri Suzuki’s ‘Hibiki Tree’ explores forming relationships with people through conversation and sound. Lucy McRae’s ‘Compression Carpet 2.0’ replicates the act of embracing through machines. Daeuk Kim’s ‘Nori’ conveys intimacy through the act of braiding hair. Bongchae Jeong’s ‘UPOJBC130810’ captures comfort and intimacy through an embodiment in the natural environment of Upo Marsh. Lastly, Eunyoung Park’s ‘Pillow Study 2’ suggests emotional sharing with breathing objects. This part of the exhibition encourages viewers to find intimate relationships with different objects, people and intangible elements, which can become their shelter at the end.

Exhibition piece entitled "Compression Carpet 2.0"
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Where Is My Friend's Home
Compression Carpet 2.0, 2019, Metal (automobile jack), wood, textile, memory foam, 225x183x107cm, photographic paper print, 84x59cm
1 photos Total 2 MB
Exhibition piece entitled "Compression Carpet 2.0"
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In addition to the exhibition at Hyundai Motorstudio Busan, another Hyundai Blue Prize winner’s exhibition entitled ‘Metamorphic Ecosphere’ is concurrently being held at Hyundai Motorstudio Beijing until March 31, 2024.


Hyundai Blue Prize is an award program designed for emerging curators, providing a platform to illuminate and communicate the values of art and design closely related to human life, aligning with Hyundai Motor’s brand vision of ‘Progress for Humanity.’ Winners are offered opportunities for exhibition execution and overseas training. Since its inception in 2017, the Blue Prize has supported 14 teams of curators who have showcased exhibitions at either Hyundai Motorstudio Beijing or Busan.

Hee Chon

Global PR Strategy & Planning · Hyundai Motor Company

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About Hyundai Motor Company

Established in 1967, Hyundai Motor Company is present in over 200 countries with more than 120,000 employees dedicated to tackling real-world mobility challenges around the globe. Based on the brand vision ‘Progress for Humanity,’ Hyundai Motor is accelerating its transformation into a Smart Mobility Solution Provider. The company invests in advanced technologies such as robotics and Advanced Air Mobility (AAM) to bring about revolutionary mobility solutions, while pursuing open innovation to introduce future mobility services. In pursuit of sustainable future for the world, Hyundai will continue its efforts to introduce zero emission vehicles equipped with industry-leading hydrogen fuel cell and EV technologies.


More information about Hyundai Motor and its products can be found at:

https://www.hyundai.com/worldwide/en/ or Newsroom: Media Hub by Hyundai

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