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Awards Hyundai STARGAZER Cartenz and Cartenz X Gains Global Recognition by Winning Bronze at The Drum Awards 2025, Reinforcing Its Relevance as a Vehicle Made for Indonesia
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Awards Hyundai STARGAZER Cartenz and Cartenz X Gains Global Recognition by Winning Bronze at The Drum Awards 2025, Reinforcing Its Relevance as a Vehicle Made for Indonesia
Hyundai STARGAZER Cartenz and Cartenz X Gains Global Recognition by Winning Bronze at The Drum Awards 2025, Reinforcing Its Relevance as a Vehicle Made for Indonesia
Jakarta, November 24, 2025 - PT Hyundai Motors Indonesia (HMID) proudly announces that the Hyundai STARGAZER has earned a Bronze award in the Automotive – Content category at the prestigious The Drum Awards 2025 in the United Kingdom. This recognition highlights Hyundai’s strong commitment to creating products and communications designed specifically for Indonesia’s unique driving conditions, further solidifying STARGAZER’s position as a breakthrough MPV that combines advanced Korean technology with features tailored to the needs of Indonesian families.
Ju Hun Lee, President Director Hyundai Motors Indonesia stated, “The Bronze recognition at The Drum Awards 2025 is a global appreciation of our efforts to deliver vehicles that are truly made for Indonesia. STARGAZER Cartenz and STARGAZER Cartenz X are not only engineered based on deep insights into Indonesian road conditions but also communicated through a creative campaign that resonates with the daily driving experiences of Indonesian consumers. This recognition highlights the alignment between our product values and communication approach, motivating us to continue innovating meaningful mobility solutions for our customers in Indonesia.”
Fransiscus Soerjopranoto, Chief Operating Officer Hyundai Motors Indonesia added, “The success of this campaign demonstrates how authentic and consumer-relevant communication can deliver significant impact. By showcasing real Indonesian road conditions, we were able to highlight Hyundai’s key features more effectively. This achievement serves as a concrete testament to Hyundai’s commitment to designing customer-centric vehicles that align with the mobility needs of people, especially in Indonesia.”
International Recognition for the “Dibuat untuk Jalanan Indonesia” Campaign
The “Dibuat untuk Jalanan Indonesia” or “Made for Indonesian Road” campaign received international appreciation for its authentic portrayal of Indonesia’s road realities, while clearly demonstrating Hyundai’s key product features in a relatable and easy-to-understand manner. The creative approach highlights how the technologies in STARGAZER Cartenz and STARGAZER Cartenz X operate in everyday scenarios – such as blind spots, narrow roads, and dense urban traffic commonly faced by Indonesian drivers.
The recognition from The Drum Awards 2025 further strengthens the position of STARGAZER Cartenz and STARGAZER Cartenz X as vehicles developed with a clear understanding of local mobility needs. This achievement reflects Hyundai’s commitment to delivering meaningful innovations aligned with both global and national market developments.
About The Drum Awards 2025
The Drum Awards is a prestigious global marketing, media, and communications award program that recognizes the world’s best campaigns. Judging is conducted by an international panel of industry professionals, including brand leaders, creative directors, and strategists from global agencies. Each campaign is evaluated based on strategic relevance, creativity, and impact on consumers.
This recognition is especially significant for Hyundai, as it demonstrates that communication strategies rooted in cultural and behavioral insights can earn appreciation on the global stage. It also reinforces Indonesia’s position as a market capable of producing creative campaigns that meet world-class standards.
About STARGAZER Cartenz & STARGAZER Cartenz X
STARGAZER Cartenz and STARGAZER Cartenz X were developed from Hyundai’s deep understanding of Indonesia’s road characteristics. Both models were introduced globally through their world premiere at the Gaikindo International Auto Show (GIIAS) 2025, reinforcing Hyundai’s commitment to delivering vehicles that align with the unique characteristics and preferences of Indonesian consumers. The name “Cartenz” is inspired by Puncak Cartenz, the highest peak in Indonesia, reflecting Hyundai’s ambition to deliver the highest standards of innovation in every aspect of its product development.
In STARGAZER Cartenz, the updated design enhances its premium impression with a higher front fascia, sharper body lines, and distinctive day and night lighting shaped like an “H,” inspired by Hyundai’s global visual identity. Meanwhile, STARGAZER Cartenz X offers a more expressive, rugged, and bold character, delivering confidence for drivers who navigate various road conditions, from urban environments to more challenging daily routes.
Beyond aesthetic enhancements, both models are equipped with advanced technologies designed to provide comfort and safety in diverse driving situations. Hyundai SmartSense* is offered as an active safety suite that helps drivers monitor their surroundings, featuring systems such as the Surround View Monitor**, Blind-spot View Monitor**, and Rear and Front Parking Distance Warning*** all highly useful when maneuvering in tight spaces. Smart Cruise Control with Stop & Go**** further elevates the driving experience, allowing the vehicle to stop and resume automatically in heavy traffic without driver intervention.
Hyundai’s Commitment to Indonesia
Since entering the Indonesian market in 2020, Hyundai Motors Indonesia has consistently demonstrated its long-term commitment to developing the national automotive industry. This dedication is reflected not only through the presence of STARGAZER Cartenz and STARGAZER Cartenz X, both specifically designed for the Indonesian people, but also through Hyundai’s strategic efforts to strengthen the country’s automotive ecosystem. These efforts include producing and exporting vehicles from Indonesia to various countries, developing the electric vehicle ecosystem and its supporting infrastructure, and expanding a comprehensive product lineup ranging from ICE and Hybrid vehicles to EVs that serve as trusted options for Indonesian consumers.
This recognition from The Drum Awards 2025 is the result of a collaborative effort between HMID (Hyundai Motors Indonesia), HMAP (Hyundai Motor Asia Pacific), Hyundai’s global team, Innocean Worldwide, and the creative partners involved in strategy development and campaign production. This collaboration underscores that deep consumer understanding, strong creativity, and solid execution can produce work that earns international recognition.
* Available only on STARGAZER Cartenz X and STARGAZER Cartenz Smart HSS and Prime HSS variants
** Available only on STARGAZER Cartenz X Prime Package variant
*** Available only on STARGAZER Cartenz Prime HSS variant
**** Available only on STARGAZER Cartenz Smart HSS and Prime HSS variants
Syandra Monicha
syandra@hyundaimotor.co.id
Hyundai Motors Indonesia
Disclaimer: Hyundai Motor Company believes the information contained herein to be accurate at the time of release. However, the company may upload new or updated information if required and assumes that it is not liable for the accuracy of any information interpreted and used by the reader.
About PT Hyundai Motors Indonesia
Established in 2020, PT Hyundai Motors Indonesia is a subsidiary and the official distributor of Hyundai Motor Company for Hyundai passenger vehicles in Indonesia. The company continues to expand its product lineup to offer sustainable mobility solutions, such as the IONIQ Electric, KONA Electric, and IONIQ 5, while consistently introducing new innovations to meet future mobility demands.
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