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Business Supernal and Korean Air Announce Strategic Partnership to Spur Development of Advanced Air Mobility Vehicles and Operational Ecosystem

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Business Supernal and Korean Air Announce Strategic Partnership to Spur Development of Advanced Air Mobility Vehicles and Operational Ecosystem

Supernal-Korean Air Strategyic Partnership_231018..docx

Business Supernal and Korean Air Announce Strategic Partnership to Spur Development of Advanced Air Mobility Vehicles and Operational Ecosystem

Supernal and Korean Air Announce Strategic Partnership to Spur Development of Advanced Air Mobility Vehicles and Operational Ecosystem

Business Supernal and Korean Air Announce Strategic Partnership to Spur Development of Advanced Air Mobility Vehicles and Operational Ecosystem

Supernal and Korean Air Announce Strategic Partnership to Spur Development of Advanced Air Mobility Vehicles and Operational Ecosystem
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Supernal and Korean Air Announce Strategic Partnership to Spur Development of Advanced Air Mobility Vehicles and Operational Ecosystem

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Business 202310180900
Supernal and Korean Air Announce Strategic Partnership to Spur Development of Advanced Air Mobility Vehicles and Operational Ecosystem

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  • New relationship is latest in string of partnerships designed to advance development of Supernal's vision for AAM

Memorandum of understanding, between Supernal and Korean Air, at 2023 ADEX
Memorandum of understanding, between Supernal and Korean Air, at 2023 ADEX
Memorandum of understanding, between Supernal and Korean Air, at 2023 ADEX 1.6 MB
Memorandum of understanding, between Supernal and Korean Air, at 2023 ADEX 1.8 MB
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Supernal and Korean Air Announce Strategic Partnership to Spur Development of Advanced Air Mobility Vehicles and Operational Ecosystem
Memorandum of understanding, between Supernal and Korean Air, at 2023 ADEX
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Memorandum of understanding, between Supernal and Korean Air, at 2023 ADEX Memorandum of understanding, between Supernal and Korean Air, at 2023 ADEX
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SEOUL and WASHINGTON, D.C., – Oct. 18, 2023 – Supernal LLC – Hyundai Motor Group’s Advanced Air Mobility (AAM) company – announced today a strategic partnership with Korean Air to help accelerate the design of an electric vertical takeoff and landing (eVTOL) vehicle and the development of the AAM ecosystem in Korea. The collaboration adds to a growing list of Supernal partnerships that are advancing its mission to make AAM an efficient and reliable option for everyday transportation needs.


The companies will engage in a variety of activities as part of the partnership, including exchanging technical data and jointly participating in workshops and programs to help develop an AAM ecosystem that will support safe eVTOL operations. As part of the agreement, Korean Air will provide insights about Korean-market requirements and AAM aircraft specifications, informing Supernal’s product and market development strategies. The companies will also explore ways to effectively test the operation of Supernal’s eVTOL vehicle and AAM infrastructure networks.

A core part of our strategy to advance Advanced Air Mobility is the need for robust collaboration and partnerships with industry leaders like Korean Air. Korean Air’s expertise in building scalable aviation systems, together with Supernal’s vision for mobility, will help usher in this exciting new era of air travel and bring us closer to global AAM operations.

Jaiwon Shin

President of Hyundai Motor Group and CEO of Supernal

The ways in which Korea plans to operate AAM in the country highlight the importance of this partnership. Unique to Korea, the Korean government plans to utilize 5G and LTE mobile communication capabilities to enable the seamless flow of information and communication by pilots. The Korean government also plans to create dedicated AAM operating corridors separate from helicopters and other low-level airspace users. These corridors will be customized for safe and efficient flight between vertiports, maximizing the efficiency of AAM routes and minimizing any interaction between eVTOL and other aircraft types.


As South Korea’s largest airline, Korean Air has been a key player in developing the country’s aviation industry and is expected to do the same for AAM, including by providing input to Supernal on passenger experience and operations.


“We will cooperate in deriving requirements for eVTOL aircraft optimized for UAM operations based on Korean Air's accumulated data on aircraft operation and customer boarding experience,” said Keehong Woo, CEO, Korean Air. “Based on this, we will strive to develop a business model and build an operating ecosystem suitable for Korea's environment.” 


Elements that Supernal plans to develop as part of a global AAM ecosystem include aftermarket products and services, interconnected mobility solutions, physical and digital infrastructure networks, and solutions for establishing and expanding an industry workforce. The company is focused on building a robust AAM ecosystem that will enable the industry to reach expected demand in the coming decades, with a goal to integrate eVTOL vehicles into existing transportation networks.


Supernal and Korean Air formalized their collaboration in a signing ceremony during Seoul ADEX on Oct. 16.

Seoyong Choi

Global PR Strategy & Planning · Hyundai Motor Company

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Disclaimer: Hyundai Motor Company believes the information contained herein to be accurate at the time of release. However, the company may upload new or updated information if required and assumes that it is not liable for the accuracy of any information interpreted and used by the reader.


About Supernal

Supernal (Su·per·nal) is a U.S.-based mobility service provider on a mission to redefine how people move, connect, and live. We are developing an Advanced Air Mobility eVTOL vehicle and working to responsibly co-create the supporting ecosystem and integrate it into existing transit options. As part of Hyundai Motor Group, we are both a new business and an established company, with plans to harness our automotive manufacturing heritage to make Advanced Air Mobility accessible to the masses. Visit www.supernal.aero for more information and follow us on Twitter and LinkedIn.


About Hyundai Motor Group

Hyundai Motor Group is a global enterprise that has created a value chain based on mobility, steel, and construction, as well as logistics, finance, IT and service. With about 250,000 employees worldwide, the Group's mobility brands include Hyundai, Kia, and Genesis. Armed with creative thinking, cooperative communication and the will to take on any challenges, we strive to create a better future for all.


More information about Hyundai Motor and its products can be found at:

https://www.hyundai.com/worldwide/en/ or Newsroom: Media Hub by Hyundai , Kia Global Media Center (kianewscenter.com) , Genesis Media Center


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