What if you could change the world?

Dedicated entirely to electric vehicles and next level e-mobility, the new IONIQ line-up brand has been created for conscious consumers who want to be in charge of a brighter, more sustainable future. Empowering all of us to say: I’m in charge.


I’m in charge.

Change is a big word we often associate with climate, peace, or politicians – forgetting that everything big once started on a smaller scale. Who can stop our impact on nature? Who can make the shift to green energy? Who can control time? Actually, it’s you. Given your opportunity to make changes, you can choose to move towards progress or turn the other way and regress.
  1. A woman standing in a field of sunflowers looking a solar farm.

    Wake-up call for a more sustainable future. 

     “I’m in charge” – The new IONIQ campaign is a wake-up call that the power to change the status-quo lies in your hands. From small actions to society wide initiatives, every step toward a better future counts. 
  2. A woman standing in front of a Hyundai electric concept car in profile.

    You’re in charge.

    You can change the way we live for the better. More than taking us from A to B, IONIQ connects individuals with solutions that benefit the many.
  3. A teenager leaning on the solar roof of the Hyundai IONIQ electric CUV.

    Lifestyle with a positive impact.

    IONIQ enables modern customers to live by a lifestyle of their choice with products that reflect who they are, while making a positive impact on the planet.
    1. Hyundai ambassador Maria Cornejo is a New York fashion designer who works for sustainability causes.
      Sustainability is an ongoing goal.

      - Maria Cornejo -

    2. Environmental activist and Hyundai IONIQ ambassador David de Rothschild.
      I learn from nature. Now is the time to make the whole world listen.

      - David de Rothschild -

      A quick look at the IONIQ family of electric vehicles.

      We introduced the term IONIQ, which fuses “ion” and “unique”, when we created Project IONIQ, a R&D project for eco-friendly mobility. From there, we introduced the first IONIQ vehicle in 2016 – the world’s first model to offer 3 electrified powertrain options: hybrid, plug-in hybrid and battery electric. Now, dedicated solely to our next generation of electric vehicles, IONIQ represents our commitment to sustainability and is key to achieving our clean mobility goals.
      1. Hyundai IONIQ 5 electric CUV driving down a country road.

        IONIQ 5 - Power your world.

        Elegantly combining concept car design with amazing performance, eco-friendly materials, and astonishing smart tech – this midsize CUV is a game changer.
      2. Hyundai IONIQ 6 Sedan will be launched in 2022.

        IONIQ 6 - Coming up next.

        The upcoming IONIQ 6 Sedan will have a design based off the "Prophecy" concept car, revealed at IAA Frankfurt Motor Show in 2019. 
      3. Three Hyundai IONIQ electric vehicles including the IONIQ 5.

        New models launching soon.

        following the IONIQ 6 Sedan launch in 2022,  we will release the IONIQ 7, a large SUV in 2024. Stay tuned as we expand the line-up to suit you, whatever your lifestyle. 

        Electrified models

        Our vehicle range is leading the way in e-mobility.

        Our e-mobility vehicles have been leading the way for years. Hyundai is the only manufacturer to offer all major electrified powertrains in production cars: electric, hybrid, plug-in hybrid and fuel cell. Our award-winning, zero emission NEXO is the only hydrogen fuel cell vehicle available for purchase in Europe.
        1. Cutout of the Hyundai IONIQ 5
        2. Cutout image of the Hyundai Kona Electric.

          *Range shown is according to WLTP combined cycle. Driving range may vary slightly depending on road conditions, your driving style and the temperature. It is also is dependent on the type of tyres equipped. Technical data not final.

          ** Charging time is based on charging with on 32A wallbox and 3.3 kW OBC.  Charging times  may vary depending on available charging conditions, including charger type and condition, battery temperature and ambient temperature at point of use.

          The Hyundai IONIQ 5 electric vehicle pictured from the front in a beautiful scenery.

          Explore everyday electric mobility.

          Learn more about charging times, home wallboxes, cables & plugs, and electric vehicle costs.