World premiere of STARIA Electric.
Continuing our commitment to electrification, Hyundai is celebrating the world premiere of the new STARIA Electric multi-purpose vehicle. Experience our biggest EV and much, much more at the Brussels Motor Show from 9 to 18 January, 2026.
Highlighting our electric vehicles and concept cars.
Beyond the world premiere of the new STARIA Electric, the Hyundai stand will also feature the new IONIQ 6 at its first European motor show appearance – showcasing its design refinements and technology upgrades. There’s also a dedicated N Zone, where visitors can experience IONIQ 5 N and IONIQ 6 N, as well as an interactive arcade gaming corner built around the INSTEROID concept car.
A new name to change the game.
From vision to electric motion. The name of the newest member of our game-changing IONIQ EV family has finally been revealed. IONIQ 3 marks the next step in Hyundai’s electric journey. What's in a name? Find out for yourself. You can explore the first preview of the newest member of our IONIQ EV family in the official name reveal film. Just click on the "watch the film" button below.
STARIA Electric ultra-fast charging multi-purpose vehicle.
STARIA Electric opens a new, fully electric chapter for Hyundai’s multi-purpose vehicle. Its 800-volt battery system enables ultra-fast DC charging from 10–80% in approx. 20 minutes and delivers an estimated range of up to 400 km (WLTP). STARIA Electric remains true to the core principles that define STARIA: a people-centred approach, high seating comfort and intuitive interior functionality.
FAQ.
What new vehicle will Hyundai present at the Brussels Motor Show?
Hyundai will celebrate the world premiere of the new STARIA Electric multi-purpose vehicle at the Brussels Motor Show from 9 to 18 January, 2026. Hyundai STARIA Electric opens a new, fully electric chapter for Hyundai’s successful multi-purpose vehicle that supplements the brand’s existing all-electric lineup from INSTER to IONIQ 9.
When is the Hyundai press conference at the 2026 Brussels Motor Show?
The press conference at the Brussels Motor Show will take place on 9 January at 10:00 AM at the Hyundai stand, located in Palais 6 (Booth 6.06), 1 Place de Belgique, 1020 Bruxelles.
What will Hyundai be showing at the Brussels Motor Show?
Beyond the world premiere of the new STARIA Electric, the Hyundai stand will feature the new IONIQ 6 at its first European motor show appearance – showcasing its design refinements and technology upgrades. There’s also a dedicated N Zone, where visitors can experience IONIQ 5 N and IONIQ 6 N, as well as an interactive arcade gaming corner built around the INSTEROID concept car based on the INSTER EV.