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FIFA World Cup 2026™

Next Starts Now

Next Starts Now

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Sports

What’s ‘Next’ for Hyundai: Driving Innovation through Robotics

Explore how Hyundai is advancing robotics technology through its FIFA World Cup 2026™ campaign, from digital engagement to real-world innovation.

Atlas is introduced to football fans on the stadium's giant screens during Hyundai's FIFA World Cup 2026™ halftime activation.

Art

Whitney Biennial 2026 and Hyundai Terrace Commission: Kelly Akashi

Hyundai Motor and the Whitney Museum present the Whitney Biennial 2026 and Hyundai Terrace Commission: Kelly Akashi.

Installation view of Kelly Akashi’s Monument (Altadena) (2026), showing the glass-brick chimney installation on the Whitney Museum’s rooftop terrace.

Sports

What’s ‘Next’ for Hyundai: Inspiring the Next Generation

Hyundai connects with the next generation through gaming and youth programs.

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#Future Mobility

Sports

Experience Football's Legacy at the FIFA Museum Presented by Hyundai

Explore the FIFA Museum Presented by Hyundai at Rockefeller Center, spotlighting the history of the FIFA World Cup and Hyundai’s partnership

Promotional image of the FIFA Museum Presented by Hyundai’s “Legacies of Champions” exhibition, featuring jerseys from all 48 national teams participating in the FIFA World Cup 2026™.

Sports

School of Football: Hyundai Explores Robotics Through the Language of Football

Can football teach a robot to move? Explore Atlas’ journey through the School of Football campaign.

Key visual for the 'School of Football' campaign by Hyundai and Boston Dynamics, featuring a humanoid robot striking a dynamic kick pose inside an indoor laboratory.

#MobED

Sports

Where Next Starts Now: Tomorrow’s Icons Taking the Pitch for the FIFA World Cup™

Discover the ‘Next Starts Now’ global campaign film for the FIFA World Cup 2026™.

A humanoid robot stands on a stadium field, facing forward with a glowing circular sensor as its head, with a crowd of spectators in the background.

Sports

Next Starts Now: Bringing the Future Forward at FIFA World Cup 2026™

Hyundai brings ‘Next Starts Now’ to life at FIFA World Cup 2026™, where innovation and the next generation are already shaping the future of football.

Two children playing football in a sunny residential street with a Hyundai IONIQ 9 and humanoid robot parked nearby while neighbours watch.

#Robotics

Art

Sonic Mathematical Blossom – Pseudospherical Trinity (from Kuen): Haegue Yang’s “Mathematical Plants” Sculpture

Artist Haegue Yang has created a new artwork “Sonic Mathematical Blossom – Pseudospherical Trinity (from Kuen)” for Hyundai Motor Group headquarters in Seoul.

Sonic Mathematical Blossom – Pseudospherical Trinity (from Kuen): Haegue Yang’s “Mathematical Plants” Sculpture