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Sports & Gaming

Sports

How the ASEAN Hyundai Cup™ Is Bringing Southeast Asia Together Through Football

Discover how Hyundai is bringing fans together as title partner of the ASEAN Hyundai Cup™ across Southeast Asia.

Three Hyundai vehicles parked outside a stadium displaying ASEAN Hyundai Cup™ branding ahead of the tournament.

Games

How Hyundai Connected FIFA World Cup 2026™ Fans Through Gaming

Celebrate the FIFA World Cup 2026™ with Hyundai as the IONIQ 6 N Line arrives in Rocket League, Fortnite and Roblox through exclusive in-game events and rewards.

How Hyundai Connected FIFA World Cup 2026™ Fans Through Gaming

Games

Hyundai x Top Eleven: From the Road to the Pitch

Hyundai x Top Eleven launches the 'Hyundai NEXT Cup Tour': a ten-country football gaming tour running April 23 to May 2. Ready to play?

Hyundai x Top Eleven launches the 'Hyundai NEXT Cup Tour': a ten-country football gaming tour running April 23 to May 2. Ready to play?

Sports

A youth art contest for the FIFA World Cup 2026™

A youth art contest for the FIFA World Cup 2026™

Example bus image of Be There With Hyundai

Games

Hyundai INSTEROID makes a bold JDM in-game debut

The Hyundai INSTEROID drifts its way to gaming fame in Japanese Drift Master

Hyundai INSTEROID makes a bold JDM in-game debut

Games

INSTEROID gets its game on at the Cologne gamescom

Hyundai brought the INSTEROID and fast-paced gaming action to the 2025 gamescom in Cologne

Visitors at the Cologne gamescom engage with the Hyundai gaming machines and the displayed Hyundai INSTEROID

Sports

Hyundai powers up the football pitch in Southeast Asia

The ASEAN Championship kicks off 2026 with a new name and plenty of football excitement

Hyundai powers up the football pitch in Southeast Asia

Games

Hyundai's EV and hydrogen lineup gets its game on

The IONIQ lineup makes its online gaming debut in two fast-paced racing games where the fun is always in high gear.

The IONIQ 5 N soaring above the Golden Gate Bridge in the trailer video.

Sports

The Art of Precision

To celebrate 40 years of advancing Korean archery, Hyundai teamed up with the BBC to honor the sport and the athletes who made history.

The Art of Precision

Sports

Advancing archery's popularity shot for shot

Hyundai is helping popularize archery by supporting the Korean National Team and providing breakthrough training technology.

Advancing archery's popularity shot for shot

Sports

First-class baseball and a first for Seoul

As a sponsor of the MLB World Tour Seoul Series 2024, Hyundai looks forward to two action-packed days of first-class baseball.

First-class baseball and a first for Seoul

Games

Hyundai x Roblox:
Putting next-level mobility in the fast lane

Ready for a world of fast-paced action and surprises? Then step into a Roblox metaverse like no other: Hyundai Future Adventure.

Hyundai x Roblox: Putting next-level mobility in the fast lane

Sports

The road we’ve traveled: The 2023 FIFA Women's World Cup™

Approaching the end of the FIFA Women's World Cup™, Hyundai Motor Company highlights certain tournament activities and reveals the campaign tribute video. Watch it now!

The road we’ve traveled: The 2023 FIFA Women's World Cup™

Sports

How far we’ve come: The history of women’s football and the 2023 FIFA Women's World Cup™

For this year's FIFA Women's World Cup™, Hyundai tells the story of the rich and turbulent history behind women's football with a video. Watch it now!

How far we’ve come: The history of women’s football and the 2023 FIFA Women's World Cup™

Sports

Unleashing talent in a world of equal opportunities: Supporting the 2023 FIFA Women's World Cup™

The opening of the 2023 FIFA Women's World Cup™ is just around the corner. Find out how Hyundai has been supporting women's sports for decades.

Unleashing talent in a world of equal opportunities: Supporting the 2023 FIFA Women's World Cup™

Sports

A future you choose with Nicky Quamina-Woo

To kick off the FIFA World Cup 2022™, we are proud to present a digital collaboration with visual storyteller and Team Century member Nicky Quamina-Woo.

A future you choose with Nicky Quamina-Woo

Sports

FIFA World Cup 2022™ Opening

The FIFA World Cup 2022™ is about to kick off and Hyundai is encouraging everyone to join forces for the Goal of the Century. Read on to find out more.

FIFA World Cup 2022™ Opening

Sports

Jeremy Scott: Designing a sustainable future

Designer. Icon. Enfant terrible. Jeremy Scott is all of these things and more. Get to know our number 23 for Hyundai's Team Century.

Jeremy Scott: Designing a sustainable future

Sports

Alex Morgan: Inspiring the next generation on and off the pitch

Alex Morgan is the winner of multiple international championships, a mom, and a businesswoman. Find out what she brings to Hyundai's Team Century.

Alex Morgan: Inspiring the next generation on and off the pitch

Sports

Ella Mills: Promoting Sustainability through Nutrition

Ella Mills is an award-winning author, entrepreneur, and champion of plant-based living. Find out how what Hyundai's Goal of the Century means to her.

Ella Mills: Promoting Sustainability through Nutrition

Sports

The Greatest Moment is Yet to Come

In celebration of the FIFA World Cup 2022™, Hyundai and BTS are proud to unveil the 'Goal of the Century' campaign’s official song ‘Yet To Come (Hyundai Ver.)’.

The Greatest Moment is Yet to Come

Sports

Lorenzo Quinn: Committed to climate change

Lorenzo Quinn is a contemporary artist who channels his constant commitment to climate change through his sculptures. Meet the latest Team Century member!

Lorenzo Quinn: Committed to climate change

Sports

Nicky Woo: An eye for sustainability

Nicky Woo, is dedicated to opening our eyes to the impact of climate change and social unrest. Get to know Team Century's number 19, her work, and what she brings to the team!

Nicky Woo: An eye for sustainability

Sports

Ali Al-Habsi: Trailblazing for Team Century

Find out more about Team Century's newest teammate from Oman, the football legend Ali Al-Habsi. Get to know the team here.

Ali Al-Habsi: Trailblazing for Team Century

Sports

Jisung Park: Two Hearts for Team Century

Meet the South Korean football legend who will join Team Century – our team for FIFA World Cup 2022™ and the Goal of the Century. Find out why he has turned his focus to sustainability.

Jisung Park: Two Hearts for Team Century

Sports

Enjoy the FIFA World Cup 2022 ™ with Hyundai’s Customer Engagement Program

Our partnership with FIFA for the FIFA World Cup 2022 is looking to score big with our Customer Engagement Programs. Read on to participate.

Enjoy the FIFA World Cup 2022 ™ with Hyundai’s Customer Engagement Program

Sports

Nadia Nadim: A united goal for the future

Meet the latest member of Team Century – footballer Nadia Nadim. Join us as we find out more about one of the most powerful women in Sports.

Nadia Nadim: A united goal for the future

Sports

Hyundai and Common Goal team up for sustainability

We have teamed up with Common Goal for the FIFA, again, for the FIFA World Cup 2022™. Read on to find out more about our partnership for sustainability.

Hyundai and Common Goal team up for sustainability

Sports

SPOT: Programmed for sustainability

Team Century’s number 1 is none other than the dancing robot – Spot! Join us as we find out more about this robot’s big dreams for helping the planet

SPOT: Programmed for sustainability

Sports

BTS: From the stage to the pitch

Gear up for the FIFA World Cup 2022™! Meet Team Century's number 7s – the world's most influential k-pop band and climate ambassdors – BTS!

BTS: From the stage to the pitch

Sports

Steven Gerrard: A Captain who leads the way

Meet the Captain of Team Century, the former captain of Liverpool FC and the English National Team – Steven Gerrard.

Steven Gerrard: A Captain who leads the way

Sports

Playing together for the Goal of the Century (GOTC)

Who are the heroes behind Team Century – our team for FIFA World Cup 2022™ and the Goal of the Century? Get to know the players, here.

Playing together for the Goal of the Century (GOTC)

Sports

Hyundai × FIFA: A successful partnership since 1999

This year, we’re teaming up with FIFA again for the FIFA World Cup 2022™, read on to find out more about our longstanding partnership.

Hyundai × FIFA: A successful partnership since 1999

Sports

Introducing: The Goal of the Century

At this year's FIFA World Cup 2022™, we are setting our eyes on a new goal – The Goal of the Century. Find out more about our greatest goal.

Introducing: The Goal of the Century

Sports

The road to 2 WRC titles: Looking back at Hyundai’s Rally Heritage

Hyundai Motorsport has had a long and exciting journey to the top of international rallying, find out more about our rally heritage.

The road to 2 WRC titles: Looking back at Hyundai’s Rally Heritage

Sports

Why Hyundai craves sports partnerships

Hyundai's football sponsorship with FIFA is one example of how we cherish the hardship, joys, and unity from various sporting events.

Why Hyundai craves sports partnerships

Sports

Hyundai x Red Bull Can You Make It? 2020

A partnered event where multiple teams go on an adventure to travel across Europe while completing challenges with Red Bull as their only currency.

Hyundai x Red Bull Can You Make It? 2020

Sports

2019 FIA World Rally Championship Winner

Sealing the 2019 season of the FIA World Rally Championship (WRC), the Hyundai Motorsport team clinched its inaugural manufacturers' title.

2019 FIA World Rally Championship Winner

Sports

How the ASEAN Hyundai Cup™ Is Bringing Southeast Asia Together Through Football

Discover how Hyundai is bringing fans together as title partner of the ASEAN Hyundai Cup™ across Southeast Asia.

Three Hyundai vehicles parked outside a stadium displaying ASEAN Hyundai Cup™ branding ahead of the tournament.

Sports

A youth art contest for the FIFA World Cup 2026™

A youth art contest for the FIFA World Cup 2026™

Example bus image of Be There With Hyundai

Sports

Hyundai powers up the football pitch in Southeast Asia

The ASEAN Championship kicks off 2026 with a new name and plenty of football excitement

Hyundai powers up the football pitch in Southeast Asia

Sports

The Art of Precision

To celebrate 40 years of advancing Korean archery, Hyundai teamed up with the BBC to honor the sport and the athletes who made history.

The Art of Precision

Sports

Advancing archery's popularity shot for shot

Hyundai is helping popularize archery by supporting the Korean National Team and providing breakthrough training technology.

Advancing archery's popularity shot for shot

Sports

First-class baseball and a first for Seoul

As a sponsor of the MLB World Tour Seoul Series 2024, Hyundai looks forward to two action-packed days of first-class baseball.

First-class baseball and a first for Seoul

Sports

The road we’ve traveled: The 2023 FIFA Women's World Cup™

Approaching the end of the FIFA Women's World Cup™, Hyundai Motor Company highlights certain tournament activities and reveals the campaign tribute video. Watch it now!

The road we’ve traveled: The 2023 FIFA Women's World Cup™

Sports

How far we’ve come: The history of women’s football and the 2023 FIFA Women's World Cup™

For this year's FIFA Women's World Cup™, Hyundai tells the story of the rich and turbulent history behind women's football with a video. Watch it now!

How far we’ve come: The history of women’s football and the 2023 FIFA Women's World Cup™

Sports

Unleashing talent in a world of equal opportunities: Supporting the 2023 FIFA Women's World Cup™

The opening of the 2023 FIFA Women's World Cup™ is just around the corner. Find out how Hyundai has been supporting women's sports for decades.

Unleashing talent in a world of equal opportunities: Supporting the 2023 FIFA Women's World Cup™

Sports

A future you choose with Nicky Quamina-Woo

To kick off the FIFA World Cup 2022™, we are proud to present a digital collaboration with visual storyteller and Team Century member Nicky Quamina-Woo.

A future you choose with Nicky Quamina-Woo

Sports

FIFA World Cup 2022™ Opening

The FIFA World Cup 2022™ is about to kick off and Hyundai is encouraging everyone to join forces for the Goal of the Century. Read on to find out more.

FIFA World Cup 2022™ Opening

Sports

Jeremy Scott: Designing a sustainable future

Designer. Icon. Enfant terrible. Jeremy Scott is all of these things and more. Get to know our number 23 for Hyundai's Team Century.

Jeremy Scott: Designing a sustainable future

Sports

Alex Morgan: Inspiring the next generation on and off the pitch

Alex Morgan is the winner of multiple international championships, a mom, and a businesswoman. Find out what she brings to Hyundai's Team Century.

Alex Morgan: Inspiring the next generation on and off the pitch

Sports

Ella Mills: Promoting Sustainability through Nutrition

Ella Mills is an award-winning author, entrepreneur, and champion of plant-based living. Find out how what Hyundai's Goal of the Century means to her.

Ella Mills: Promoting Sustainability through Nutrition

Sports

The Greatest Moment is Yet to Come

In celebration of the FIFA World Cup 2022™, Hyundai and BTS are proud to unveil the 'Goal of the Century' campaign’s official song ‘Yet To Come (Hyundai Ver.)’.

The Greatest Moment is Yet to Come

Sports

Lorenzo Quinn: Committed to climate change

Lorenzo Quinn is a contemporary artist who channels his constant commitment to climate change through his sculptures. Meet the latest Team Century member!

Lorenzo Quinn: Committed to climate change

Sports

Nicky Woo: An eye for sustainability

Nicky Woo, is dedicated to opening our eyes to the impact of climate change and social unrest. Get to know Team Century's number 19, her work, and what she brings to the team!

Nicky Woo: An eye for sustainability

Sports

Ali Al-Habsi: Trailblazing for Team Century

Find out more about Team Century's newest teammate from Oman, the football legend Ali Al-Habsi. Get to know the team here.

Ali Al-Habsi: Trailblazing for Team Century

Sports

Jisung Park: Two Hearts for Team Century

Meet the South Korean football legend who will join Team Century – our team for FIFA World Cup 2022™ and the Goal of the Century. Find out why he has turned his focus to sustainability.

Jisung Park: Two Hearts for Team Century

Sports

Enjoy the FIFA World Cup 2022 ™ with Hyundai’s Customer Engagement Program

Our partnership with FIFA for the FIFA World Cup 2022 is looking to score big with our Customer Engagement Programs. Read on to participate.

Enjoy the FIFA World Cup 2022 ™ with Hyundai’s Customer Engagement Program

Sports

Nadia Nadim: A united goal for the future

Meet the latest member of Team Century – footballer Nadia Nadim. Join us as we find out more about one of the most powerful women in Sports.

Nadia Nadim: A united goal for the future

Sports

Hyundai and Common Goal team up for sustainability

We have teamed up with Common Goal for the FIFA, again, for the FIFA World Cup 2022™. Read on to find out more about our partnership for sustainability.

Hyundai and Common Goal team up for sustainability

Sports

SPOT: Programmed for sustainability

Team Century’s number 1 is none other than the dancing robot – Spot! Join us as we find out more about this robot’s big dreams for helping the planet

SPOT: Programmed for sustainability

Sports

BTS: From the stage to the pitch

Gear up for the FIFA World Cup 2022™! Meet Team Century's number 7s – the world's most influential k-pop band and climate ambassdors – BTS!

BTS: From the stage to the pitch

Sports

Steven Gerrard: A Captain who leads the way

Meet the Captain of Team Century, the former captain of Liverpool FC and the English National Team – Steven Gerrard.

Steven Gerrard: A Captain who leads the way

Sports

Playing together for the Goal of the Century (GOTC)

Who are the heroes behind Team Century – our team for FIFA World Cup 2022™ and the Goal of the Century? Get to know the players, here.

Playing together for the Goal of the Century (GOTC)

Sports

Hyundai × FIFA: A successful partnership since 1999

This year, we’re teaming up with FIFA again for the FIFA World Cup 2022™, read on to find out more about our longstanding partnership.

Hyundai × FIFA: A successful partnership since 1999

Sports

Introducing: The Goal of the Century

At this year's FIFA World Cup 2022™, we are setting our eyes on a new goal – The Goal of the Century. Find out more about our greatest goal.

Introducing: The Goal of the Century

Sports

The road to 2 WRC titles: Looking back at Hyundai’s Rally Heritage

Hyundai Motorsport has had a long and exciting journey to the top of international rallying, find out more about our rally heritage.

The road to 2 WRC titles: Looking back at Hyundai’s Rally Heritage

Sports

Why Hyundai craves sports partnerships

Hyundai's football sponsorship with FIFA is one example of how we cherish the hardship, joys, and unity from various sporting events.

Why Hyundai craves sports partnerships

Sports

Hyundai x Red Bull Can You Make It? 2020

A partnered event where multiple teams go on an adventure to travel across Europe while completing challenges with Red Bull as their only currency.

Hyundai x Red Bull Can You Make It? 2020

Sports

2019 FIA World Rally Championship Winner

Sealing the 2019 season of the FIA World Rally Championship (WRC), the Hyundai Motorsport team clinched its inaugural manufacturers' title.

2019 FIA World Rally Championship Winner

Games

How Hyundai Connected FIFA World Cup 2026™ Fans Through Gaming

Celebrate the FIFA World Cup 2026™ with Hyundai as the IONIQ 6 N Line arrives in Rocket League, Fortnite and Roblox through exclusive in-game events and rewards.

How Hyundai Connected FIFA World Cup 2026™ Fans Through Gaming

Games

Hyundai x Top Eleven: From the Road to the Pitch

Hyundai x Top Eleven launches the 'Hyundai NEXT Cup Tour': a ten-country football gaming tour running April 23 to May 2. Ready to play?

Hyundai x Top Eleven launches the 'Hyundai NEXT Cup Tour': a ten-country football gaming tour running April 23 to May 2. Ready to play?

Games

Hyundai INSTEROID makes a bold JDM in-game debut

The Hyundai INSTEROID drifts its way to gaming fame in Japanese Drift Master

Hyundai INSTEROID makes a bold JDM in-game debut

Games

INSTEROID gets its game on at the Cologne gamescom

Hyundai brought the INSTEROID and fast-paced gaming action to the 2025 gamescom in Cologne

Visitors at the Cologne gamescom engage with the Hyundai gaming machines and the displayed Hyundai INSTEROID

Games

Hyundai's EV and hydrogen lineup gets its game on

The IONIQ lineup makes its online gaming debut in two fast-paced racing games where the fun is always in high gear.

The IONIQ 5 N soaring above the Golden Gate Bridge in the trailer video.

Games

Hyundai x Roblox:
Putting next-level mobility in the fast lane

Ready for a world of fast-paced action and surprises? Then step into a Roblox metaverse like no other: Hyundai Future Adventure.

Hyundai x Roblox: Putting next-level mobility in the fast lane