Hyundai x Top Eleven:
From the Road to the Pitch
6 minute read
Hyundai is bringing its long-standing passion for football into the gaming world. The Hyundai x Top Eleven collaboration marks an exciting move into football gaming, with the launch of the 'Hyundai NEXT Cup Tour'. Running April 23–May 2, this in-game event invites players on a global journey across 10 countries, starting in Indonesia and finishing in the US, with each stop presenting a unique club inspired by a Hyundai vehicle's real-world strengths.
Hyundai and football: A passion that never stands still
The roar of the crowd. The tension before kick-off. The surge of emotion when everything changes in a second. Football moves people in ways that go far beyond the physical. It fuels passion, sparks ambition and brings people together across cultures and borders. At Hyundai, this belief in football's power has kept us deeply committed to the sport for more than two decades.
From the FIFA World Cup to partnerships with major clubs around the world, we have grown alongside football itself. Football pushes human limits, connects people who might otherwise remain apart, and generates energy that extends far beyond the stadium. Now, we are taking that commitment somewhere new.
New field, same passion: Hyundai expands into football gaming
Historically, Hyundai's football partnerships have included a mix of on-ground experiences and digital fan engagement across social platforms. But the way people experience football continues to evolve. Millions of passionate fans now follow, play, and celebrate the sport through games, controllers, and online communities that rival the energy of any stadium.
With this shift, the moment felt right to bring that same passion deeper into gaming. Hyundai is expanding its commitment into football gaming, opening up a new way for fans to experience the sport they love. And what we have in store is something genuinely exciting: a collaboration that puts our DNA at the very heart of the game.
From the touchline to the screen: Hyundai teams up with Top Eleven
Ever dreamed of running your own football club? Setting the tactics, shaping the squad, and making the calls that could change everything? That's the thrill behind Top Eleven, the football management game that turns online gamers into team managers, giving them the chance to build their club, select their players, and chase success on their own terms.
Across the world, Top Eleven has grown into a global community of passionate football fans who live and breathe the sport. Now, Hyundai is excited to present the 'Hyundai NEXT Cup Tour' through a new collaboration with Nordeus' Top Eleven. Running April 23 to May 2, this exclusive in-game event arrives as football fever builds around the globe.
Hyundai NEXT Cup Tour: Shifting vehicle strengths into football tactics
What if the way Hyundai thinks about mobility could help you level up your Top Eleven game? That’s the thinking behind the 'Hyundai NEXT Cup Tour'. Rather than simply placing a logo in the game, Hyundai has woven its mobility philosophy into the very heart of the Top Eleven experience, translating the real-world strengths of its vehicles into football gaming in a way that feels natural, compelling, and genuinely fun.
The 'Hyundai NEXT Cup Tour' follows a global tour format across ten countries, each chosen to reflect Hyundai's key global markets. At each stop, a specific Hyundai model takes center stage, providing unique inspiration for each football club that Top Eleven Managers can challenge. The 'Hyundai NEXT Cup Tour' begins in Indonesia, and travels across Asia, Europe, and South America before arriving at its final destination: the United States.
Think you have what it takes to go all the way? Every stop on the 'Hyundai NEXT Cup Tour' brings a new test, a new Hyundai vehicle to master, and another opportunity to prove yourself as a manager. Play the 'Hyundai NEXT Cup Tour' and compete for great rewards including an exclusive Hyundai-branded jersey and emblem for your virtual club, in-game rewards that let you wear your achievement with pride. The road to the top starts in April. Where will it take you?
Inside the Hyundai NEXT Cup Tour: Ten countries, ten challenges
1. Indonesia: The Smart Cruise Control of the Hyundai STARGAZER Cartenz gives you complete command of the pitch, keeping you in control of every aspect of the game.
2. India: The intelligent cockpit technology of the Hyundai VENUE provides instant tactical readiness, giving you the sharp decision-making of a true football strategist.
3. Turkey: The aerodynamic efficiency of the Hyundai IONIQ 6 translates into electrifying pace on the pitch, letting you move like a star winger with low resistance and unstoppable range.
4. Italy: The agile, compact performance of the Hyundai INSTER translates into quick reactions and sharp footwork, essential for playing and winning in tight spaces.
5. Germany: The outstanding space and flexible layout of the Hyundai IONIQ 9 creates the kind of openings that lead to goals, giving your squad room to breathe and opportunities to score.
6. UK: The ultra-fast charging capabilities of the Hyundai IONIQ 5 become rapid recovery on the pitch, keeping your squad's stamina high across long, demanding seasons.
7. France: The precise maneuverability of the Hyundai KONA Electric mirrors fast, accurate passing and sharp decision-making, perfect for tight match situations.
8. Spain: The balanced versatility of the Hyundai TUCSON Hybrid translates into adaptable tactics, keeping you ready to respond to whatever your opponent has in store.
9. Brazil: The panoramic cluster panel of the Hyundai CRETA inspires creative, expressive and attacking play, capturing the flair and innovation of the beautiful game.
10. USA: The versatile cargo space of the Hyundai SANTA FE becomes full team unity, with every player committed and pulling together to drive your club to victory.
In the feed: Hyundai meets gamers where they play
On the pitch as in the feed, the right play starts with understanding the game you are stepping into. Reaching gamers authentically means speaking their language, showing up in the spaces they already trust, and letting the content do the talking. That is exactly the approach Hyundai is taking with the Hyundai x Top Eleven campaign.
Hyundai will partner with gaming influencers who know Top Eleven inside out. Their diverse content, real gameplay, genuine reactions, and honest enthusiasm for the 'Hyundai NEXT Cup Tour' will bring something no advertisement can: authentic credibility. When the right players talk about the right game, the community listens. Now that is a play worth joining.
A new chapter in Hyundai’s gaming and football story
For Hyundai, sport has always been more than sponsorship. It is a bridge connecting people across geographies, experiences, and passions. With the 'Hyundai NEXT Cup Tour' , that bridge now extends into gaming, bringing together football, mobility, and digital culture in a way that feels as natural as the beautiful game itself.
The 'Hyundai NEXT Cup Tour' represents a new kind of brand experience, one where the energy, unity, and inspiration of sport meet the excitement of football gaming. It reflects how Hyundai is reimagining brand engagement for the digital generation, without losing sight of what has always driven us: a genuine, lasting passion for the game.
The tour is about to begin. Running April 23 to May 2, ten countries, ten challenges, and ten Hyundai vehicles are ready to take your game further. The final whistle? Not even close.
Follow @hyundai on Instagram for all the latest news and vehicle highlights.