Hyundai Motor Company mainly organizes its CSR activities into the six central themes of its campaigns “ Dream Move” , “ Next Move”, “Easy Move”, “Safe Move”, “Green Move” and “Happy Move” that capture and reflect the company’s business philisophy in the contributions it makes to the society at large.
Safe Move takes the initiative in establishing a safety-conscious culture by carrying out a wide range of projects, education programs, and campaigns to raise awareness of traffic safety among children and the elderly.
1. Traffic Safety Stories with Robocar Poli
Hyundai offers diverse traffic safety programs for children such as traffic safety classes, exhibition and training. Traffic safety class in particular is conducted at kindergartens and daycare centers throughout Korea. All programs are based on the animation ‘Traffic Safety Stories with Robocar Poli’ created by Hyundai as a global project for the traffic safety of children.
In 2017, we plan to create within our Ilsan building a ‘Hyundai Poli Traffic Safety Playground’ where children and their parents can play together and learn about traffic safety.
Check details on "Traffic Safety Stories with Robocar Poli"
Since March 2016, we have cooperated with the traffic safety organization Citizen’s Coalition for Safety in launching a ‘Traffic Accident Zero for Children’ campaign through which we provide school vehicles and install new safety technologies to help protect children from traffic accidents. Together with our partner, we invite applications from parents and child care centers, carry out on-site investigations and have safety experts review our findings.
To those found to be more worthy of our support, we provide new school vehicles and safety features as well as safety devices that are mandatory following the passage of the ‘Serimi Act’ requiring school vehicles carrying children under 13 years old to have guardians on board. By further expanding the uses of new safety technologies and utilizing our automobile technology, we plan to consistently explore ways of protecting children from traffic accidents.
3. Safety Quiz Campaign
Hyundai has run the Safety Quiz Campaign, to address the importance of safety education and to enable children to learn about safety in an easy and fun way.
From the first one through the eighth quiz in 2016, a cumulative number of around 148 thousand children participated, and some 3.3 million people visited the quiz contest website. As such, Hyundai is taking the lead in spreading a safety culture for children and preventing safety-related accidents.
4. Health Care Project for Taxi Drivers
Korean taxi drivers drive 250km on average per day; but due to a lack of time and places to take breaks, many suffer from illnesses related to the lumbar and nervous system. Such health and age issues may cause traffic accidents and have negative impacts on road safety as well. In order to contribute to solving these social issues, Hyundai began to put together a project to help improve taxi drivers’ health.
In 2016 alone, approximately 2,000 drivers used the stations. Hyundai also has in place an Energizing Bus, a 45-seat bus renovated to enable a customized exercise therapy service.
The bus is fitted with cutting-edge instruments for measuring physical constitution and body mass as well as fitness equipment for muscle development and flexibility. As one of the 100 public fitness programs operated by the Korea Sports Promotion Foundation, Hyundai’s Energizing Bus enabled approximately 900 people to experience customized exercises in 2016.
5. Give Driving Campaign
Hyundai launched a ‘Give Driving’ campaign in 2016, in partnership with the maker of CARIV, an app that awards drivers points for safe driving.
Drivers earn more points as they drive longer within speed limits, and lose their points for each sudden start or acceleration or speeding they make. The app also offers diverse features that help drivers manage their driving data and vehicle maintenance.
We matched the accumulated points of participating drivers with donations which then were used in the installation of safety signals in school zones and road-kill prevention features.