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2021 SEVEN


Following the 45 concepts in 2019 and the Prophecy concept in 2020, SEVEN opens a new chapter for the IONIQ brand, Hyundai’s dedicated battery electric vehicle (BEV) showcase. SEVEN prioritizes customer value with differentiated design and technological innovation. It shows Hyundai's commitment to remain carbon neutral by 2045.


IONIQ is the NEW ICON in EV era.

Every vehicle developed for the IONIQ brand offers a next-generation customer experience that seamlessly integrates the most advanced technologies into everyday life settings. The SEVEN is the perfect example of IONIQ, with its space innovation and hygienic features transforming the vehicle into an innovative living space on wheels.

SEVEN rear view


The SEVEN is built upon Hyundai Motor Group’s Electric-Global Modular Platform (E-GMP), a dedicated BEV architecture. E-GMP’s long wheelbase and flat platform floor enable a completely new class of vehicles that offers new experiences for customers.

The SEVEN has an aerodynamically pure silhouette instinctively divergent from a typical SUV. The low, leading edge of the hood, a single, streamlined roofline, and elongated wheelbase communicate a clear break from traditional SUVs powered by internal combustion engines. The pure volume of SEVEN’s minimal forms contrasts with the powerful stance and commanding rugged presence.

 In support of the SEVEN’s powerful road presence are wheels that feature integrated Active Air Flap system, which deploy or retract depending on brake-cooling or low-drag requirements.

Even under the darkness of night, the SEVEN is easily identified by IONIQ’s signature Parametric Pixel lights that deliver a Welcome Light Sequence on start-up. Parametric Pixels provide a common design thread, linking digital and analog styles, a reminder that its designers considered every aspect of the SEVEN’s design, down to a single pixel.

SEVEN side view


SEVEN’s interior design priority lies in space innovation, offering more freedom for our customers than ever before. SEVEN’s wheelbase reaches 3.2 meters with its design cue that can push the wheels outward to extend the wheelbase as much as you want.

The flat floor allows Hyundai Motor to explore an alternative to the traditional row-based seat arrangements, creating a more fluid interior layout. The Pillarless Coach Doors offer a welcoming interior with a completely new space dimension. The streamlined roofline, long wheelbase and flat floor that extends to the third row open new opportunities to furnish the interior like a premium lounge.


SEVEN also embodies Hyundai’s future vision of autonomous mobility. The driver’s seat features a retractable control stick that disappears when it is not used. Without the need for the usual driver’s equipment, the ultra slim cockpit and integrated screens create a lounge-like experience. The seat arrangement is different from traditional SUVs, with swiveling lounge chairs and a curved bench seat. This seat arrangement can be customized depending on the driver's preference or autonomous driving modes.

SEVEN offers a flexible space and various in-car appliances that can be personalized for individual passengers. This human-centered approach allows SEVEN to envision a future of mobility and connectivity whilst laying the foundation for future IONIQ models.

SEVEN top view

SEVEN has a Universal Island console, specially designed home appliances, and a multi-functional Smart Hub graphic user interface. When the Smart Hub and front seats combine with the rear chaise-lounge seating, SEVEN becomes an environment where passengers can experience quality time alone or together with the  glow of a side-door ambient light. In transit, SEVEN’s built-in mini fridge provides chilled refreshments and shoe-care compartments to refresh passengers’ footwear.

The concept’s vision roof features a panoramic screen that not only displays various content based on passengers’ tastes but also changes the overall interior atmosphere to guarantee maximum relaxation and pleasure during the journey.

SEVEN interior design

SEVEN uses various eco-friendly materials while offering segment-leading hygienic features, such as Hygiene Airflow System and UVC Sterilization.

Hyundai applied bio-paint to SEVEN’s exterior and hygienically-recycled and renewable materials throughout the interior. Mineral plaster, bamboo wood and carpet, bio-resin, and interior paint are based on renewable resources that can reduce pollution from the production process. Extensive use of copper and hygienically treated fabric with proven antibacterial functions ensure all surfaces inside SEVEN remain clean at all times.

The Hygiene Airflow System takes inspiration from the sophisticated airflow management of passenger aircraft. In its vertical mode, the air is taken in through built-in air intakes in the roof rails from which the air travels from above to below and extracted through the exterior vent behind the rear wheels. In its horizontal mode, the air flows from the slim dashboard to the rear vents.

Most importantly, this system can activate independently whether the vehicle is in motion or not to reduce cross-contamination among passengers and isolates the airflow between front and rear occupants.

UVC Sterilization activates once the vehicle is vacated by its passengers. The control stick, first-row storage drawer, and speakers pop up. Then, integrated sanitizing UVC lights help clean the living space of bacteria and viruses. In addition, there are sanitizing storage compartments on the bench and a Smart Hub console for personal belongings.


Our upcoming IONIQ models will be equipped with many customer-centric features that will enhance people’s everyday experiences. Here at Hyundai, we don’t just drive electric; we live electric, and we want you to join us on the journey. 

SEVEN interior renewable materials

Learn more concept car SEVEN



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