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Hyundai Motor Debuts at CES Asia with ‘Future Mobility’ Vision

2017.06.08 00:00:00 No. 15026

· Hyundai Motor reinforces its Future Mobility vision at CES Asia 2017 

· Strategic partnership with Baidu for connected car services announced

· CES Asia Innovation Award-winning exoskeletons introduced to Chinese market

Shanghai, Jun 7, 2017 Hyundai Motor will reinforce its vision for ‘Future Mobility’, as it makes its debut at CES Asia 2017 (June 7-9) at the Shanghai New International Expo Center, China.


Flowing from a central theme ‘Innovation for Mobility Freedom’, Hyundai Motor will explore three visions for future mobility – ‘Freedom in Mobility’, ‘Clean Mobility’, and ‘Connected Mobility’. The Hyundai booth (at Exhibit N3) will show an array of current and next-generation technologies, including a Tucson-based connected car, the IONIQ Electric, the FE Fuel Cell Concept, wearable robots, autonomous virtual reality (VR) simulators, and innovative IONIQ scooters.


“Hyundai Motor is well placed to lead the rapidly-changing industry into a new era of technological convergence and hyper-connectivity,” Woong-Chul Yang, Vice Chairman and Head of R&D Center at Hyundai Motor Company said. "Our efforts are concentrated on breaking barriers, using connectivity intelligently, and creating the most eco-friendly transportation. Through these efforts, and inspired by enhancing the lives of our customers, we pioneer and reinvent the accepted model of mobility.” 


Connected Mobility: Hyundai Motor at the heart of converging technologies 

Hyundai Motor is expanding strategic partnerships with global leaders in the field of Information and Communication Technology. By forging these new relationships Hyundai Motor is moving closer to the ultimate objective of its Connected Mobility vision – creating a ‘hyper-connected intelligent car’. 


Hyundai Motor has also established a new partnership with technology giant Baidu, one of the biggest internet companies in China. The cooperation will provide Chinese drivers a wider range of connected car services, including connected navigation and voice-controlled technologies.


The collaboration with Baidu extends from existing relationships with leading IT companies such as Cisco, a worldwide leader in IT and security technology. The two companies are working together to create a platform optimized for connected Hyundai Motor cars and the partnership is an important step towards Hyundai Motor’s ‘Car to Life’ connected car vision.

Last year, Hyundai Motor announced plans to build a hub for ‘big data’ at the Guian New Area – China’s national epicenter for big data business. With operations starting this year, the new facility will be Hyundai Motor’s first overseas strategic hub for big data analysis, boosting the company’s development of advanced connected cars and technologies.


The Hyundai Motor booth at CES Asia will present an interactive experience for visitors by demonstrating the elements of its vision for the connected car. A connected Tucson concept will demonstrate how Hyundai Motor’s connected platform operates, alongside a suite of interactive demonstrations that showcase its vision for future mobility.


Enhancing customer’s lives through freedom in mobility 

Hyundai Motor’s goal in delivering ‘freedom in mobility’ to customers extends to providing: effortless access to mobility whenever and wherever; the freedom to connect everyday life while on the move; a pollution-free environment; and safer, more convenient transportation.


Demonstrating the vision for greater convenience and safety, virtual reality (VR) autonomous driving simulators at the Hyundai Motor booth show how the company’s self-driving platform operates. Through this immersive experience, Hyundai Motor aims to entertain visitors while highlighting how autonomous driving will enhance safety for all road users.


Hyundai Motor’s advanced self-driving systems are kept as simple as possible by integrating existing functions from the production IONIQ model, including the Smart Cruise Control system’s forward-facing radar and Lane Keeping Assist cameras. By further refining its self-driving technologies and using less computing power, Hyundai Motor aims to building a low-cost self-driving platform that the typical consumer can afford.


Meanwhile, Hyundai Motor will also showcase wearable, powered robots that will revolutionize the future of personal mobility. The CES Asia 2017 Innovation Award-winning Hyundai Waist EXoskeleton, known as H-WEX, provides upper-body and hip support to prevent back injuries for workers doing repetitive manual work or lifting heavy objects.


The H-MEX (Hyundai Medical EXoskeleton) helps patients with lower spinal cord injuries regain the ability to walk. By utilizing a wireless clutch with on-board motion control system, the equipment gives paraplegics the ability to sit, stand, move, turn and even walk up or down stairs.


Hyundai Motor will also present its portable-mobility concept – IONIQ Scooter – which was first introduced at CES 2017 in Las Vegas earlier this year. The lightweight, electrically-powered scooter concept is shown stored in the front door of the IONIQ Electric and allows customers to continue easily to their final destination.


Pioneering a clean-mobility future

Hyundai Motor is committed to create a cleaner environment through eco-friendly vehicles. Demonstrating this aspiration, Hyundai Motor’s CES booth will display the futuristic FE Fuel Cell Concept – epitomizing the next generation of clean energy and mobility. The FE Fuel Cell Concept represents the next step for Hyundai Motor toward its ultimate ambition of creating a zero-emission Hydrogen Energy Society.


In early 2017, at the Davos World Economic Forum, Hyundai Motor joined the launch of the Hydrogen Council, a global initiative to promote the development and commercialization of fuel cell cars as an alternative to fossil fuel vehicles. This follows two decades at the forefront of hydrogen vehicle development, most recently with the Hyundai ix35 Fuel Cell (Tucson Fuel Cell in some markets). This trendsetting vehicle became the world’s first mass-produced hydrogen-powered vehicle in 2013, and is currently on sale in 17 countries around the world.


In its third year, CES Asia showcases the innovation value-chain in the Asian consumer technology marketplace. Last year’s exhibition hosted 33,879 attendees, including 1,137 members of the media. Hyundai Motor’s interpretation of Future Mobility will be on display at the Hyundai Motor booth (Exhibit N3) in the Shanghai New International Expo Center from June 7 to 9.


About Hyundai Motor

Established in 1967, Hyundai Motor Company is committed to becoming a lifetime partner in automobiles and beyond. The company leads the Hyundai Motor Group, an innovative business structure capable of circulating resources from molten iron to finished cars. Hyundai Motor has eight manufacturing bases and seven design & technical centers worldwide and in 2016 sold 4.86 million vehicles globally. With more than 110,000 employees worldwide, Hyundai Motor continues to enhance its product line-up with localized models and strives to strengthen its leadership in clean technology, starting with the world’s first mass-produced hydrogen-powered vehicle, ix35 Fuel Cell and IONIQ, the world’s first model with three electrified powertrains in a single body type.


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