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Awards Hyundai Motor Takes Stage at Cannes Lions with 'Night Fishing'
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Awards Hyundai Motor Takes Stage at Cannes Lions with 'Night Fishing'
Awards Hyundai Motor Takes Stage at Cannes Lions with 'Night Fishing'
Awards Hyundai Motor Takes Stage at Cannes Lions with 'Night Fishing'
Awards Hyundai Motor Takes Stage at Cannes Lions with 'Night Fishing'
Awards Hyundai Motor Takes Stage at Cannes Lions with 'Night Fishing'
CANNES/SEOUL, June 23, 2025 – Hyundai Motor Company captured the spotlight this week at the prestigious Cannes Lions International Festival of Creativity with its short film ‘Night Fishing.’ Having been invited to participate in the highly coveted program, the company hosted an exclusive seminar entitled ‘Cut the Ad. Roll the Show’ with Innocean to delve into the creative genius behind this acclaimed short film project.
Speaking at the seminar at Rotonde Stage were Sungwon Jee, Senior Vice President and Global Chief Marketing Officer of Hyundai Motor Company, and Jung A Kim, Chief Creative Officer of Innocean. They shared insight on how ‘Night Fishing’ exemplifies the dynamic blending of cutting-edge technology with compelling narratives to engage audiences worldwide. They also shed light on the collaborative process between Hyundai Motor and Innocean as creative partners that made ‘Night Fishing’ possible.
'Night Fishing' is not an ad that merely resembles a film, but a piece of content that stands as a film in its own right. The project signaled a new direction for branded content. I am incredibly proud that our innovative journey has earned us a place at Cannes, showcasing our commitment to transforming brand content into engaging entertainment that resonates with a broad audience.
Senior Vice President and Global Chief Marketing Officer of Hyundai Motor Company
In an era where content saturation makes it challenging for brands to grab attention, Hyundai Motor created content that consumers actively choose with ‘Night Fishing.’ The film transcends conventional advertising by presenting a cinematic narrative devoid of overt promotional elements. Presented by Hyundai Motor in association with Innocean, this collaborative film was directed by Moon Byonggon starring actor Son Sukku, and was produced by Stannum and Markenfilm Asia.
In addition to the exclusive seminar, Hyundai Motor has been gaining recognition at the Cannes Lions with multiple awards for its brand projects. ‘Night Fishing’ won Grand Prix in the Entertainment – Branded Content category last week, and newly earned the Silver Lion in the Classic – Innovation in Film category. The company’s ‘Tree Correspondents’ campaign also won two Gold Lions and one Silver Lion in the Digital Craft category.
Hee Chon
media@hyundai.com
Global PR Strategy & Planning · Hyundai Motor Company
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About Hyundai Motor Company
Established in 1967, Hyundai Motor Company is present in over 200 countries with more than 120,000 employees dedicated to tackling real-world mobility challenges around the globe. Based on the brand vision ‘Progress for Humanity,’ Hyundai Motor is accelerating its transformation into a Smart Mobility Solution Provider. The company invests in advanced technologies such as robotics and Advanced Air Mobility (AAM) to bring about revolutionary mobility solutions, while pursuing open innovation to introduce future mobility services. In pursuit of sustainable future for the world, Hyundai will continue its efforts to introduce zero emission vehicles equipped with industry-leading hydrogen fuel cell and EV technologies.
More information about Hyundai Motor and its products can be found at:
https://www.hyundai.com/worldwide/en/ or Newsroom: Media Hub by Hyundai
