Hyundai Ranked No.1 in Brand Keys Customer Loyalty Index
March 17, 2016 - For the seventh year in a row, Hyundai is ranked No. 1 in the automotive category in the Brand Keys Customer Loyalty Index. Brand Keys, a New York–based customer loyalty and engagement consultancy, publishes this annual syndicated study, which examines customers’ relationships with 635 brands in 72 categories.
“Psychologists say that seven years is a mark that a friendship will last a lifetime. It’s also the seventh year in a row that Hyundai has been named #1 in our customer loyalty and engagement index,” said Robert Passikoff, founder and president, Brand Keys. “When you’re a brand that can build that kind of emotional engagement, and a company that can build cars that meet high expectations, you can count on customers being your friends for a long, long time. We congratulate Hyundai for the great job they’ve done and will undoubtedly continue to do.”
For the Brand Keys 2016 survey, nearly 43,000 respondents self-selected the categories in which they are consumers and the brands for which they are top 20 percent customers. Assessments fused rational and emotional aspects of the categories to identify the behavioral drivers of brand loyalty and customer engagement, which in turn gauged how well each brand met consumer expectations for each category.
“Hyundai has a long-standing history of being on top for loyalty,” said Dean Evans, Chief Marketing Officer, Hyundai Motor America. “This means more consumers who buy a Hyundai buy another, and more than any other car at any price. Our brand mission is to make things better, from the owner to the driving experience, to keep our customers coming back.”
Loyalty is something that Hyundai is serious about. Just as Hyundai fans show their loyalty by buying another Hyundai, fans go to any length to express their loyalty, passion and dedication for their team. Hyundai is excited to connect the passion NFL fans have for football with the excitement they have for their vehicles as an official sponsor of the National Football League. Not only is Hyundai involved in professional football, but the automaker also has a successful college football marketing program, through which the brand continues to connect with the millions of passionate fans across the country. But it doesn’t stop there, as Hyundai is further committed to sharing the passion of loyalty as the official automotive partner of FIFA.
HYUNDAI MOTOR AMERICA
Hyundai Motor America, headquartered in Fountain Valley, Calif., is a subsidiary of Hyundai Motor Co. of Korea. Hyundai vehicles are distributed throughout the United States by Hyundai Motor America and are sold and serviced through more than 830 dealerships nationwide. All Hyundai vehicles sold in the U.S. are covered by the Hyundai Assurance program, which includes the 5-year/60,000-mile fully transferable new vehicle limited warranty, Hyundai’s 10-year/100,000-mile powertrain limited warranty and five years of complimentary Roadside Assistance. Hyundai Blue Link Connected Care provides owners of Hyundai models equipped with the Blue Link telematics system with proactive safety and car care services complimentary for one year with enrollment. These services include Automatic Collision Notification, Enhanced Roadside Assistance, Vehicle Diagnostic Alert, Monthly Vehicle Health Report and In-Vehicle Service Scheduling.
About Hyundai Motor
Established in 1967, Hyundai Motor Company is committed to becoming a lifetime partner in automobiles and beyond. The company leads the Hyundai Motor Group, an innovative business structure capable of circulating resources from molten iron to finished cars. Hyundai Motor has eight manufacturing bases and seven design & technical centers worldwide and in 2015 sold 4.96 million vehicles globally. With more than 110,000 employees worldwide, Hyundai Motor continues to enhance its product line-up with localised models and strives to strengthen its leadership in clean technology, starting with the world’s first mass-produced hydrogen-powered vehicle, Tucson Fuel Cell and IONIQ, the world’s first model with three electrified powertrains.