Hyundai Unveils All-New Sub-Compact ‘Solaris’ in Russia
Hyundai Motor Manufacturing Rus (HMMR)
to meet local needs
St. Petersburg, Sep. 21, 2010 – Hyundai Motor Company, South Korea’s largest automaker, today unveiled a new sub-compact four-door sedan Solaris. The first model to start its production in January next year at Hyundai Motor Manufacturing Rus (HMMR), the company’s sixth overseas manufacturing base located in St. Petersburg, Russia, is expected to shake up the country’s biggest C1-segment sedan market with its daring design and features tailored to meet local needs.
THE NAME, SOLARIS
Hyundai held a national car naming contest in the early summer of this year to celebrate the first new car of its first manufacturing plant in Russia and “Solaris” has been selected as the winner among more than 27,000 entries from all over the country. The word Solaris is derived from a Latin word for sun, Sol, and implies Hyundai Motor’s strong will to expand its business in the Russian Federation with its new car.
As intimation was given in the Concept RB that was displayed at 2010 Moscow International Motor Show (MIMS), the Solaris continues Hyundai Motor’s ‘Fluidic Sculpture’ design philosophy that injects sophistication and dynamic angles as well as elegant lines resembling a calligrapher’s “orchid strokes” into the shape of a vehicle. Like any timeless work of art, the fluidic essence that characterizes molding design of Hyundai’s latest models is inspired by nature, realizing the harmonic coexistence of all things created.
Having roots in the Fluidic Sculpture design philosophy, Hyundai designers put their efforts to reflect the design concept key words “Sleek on Dynamic” in both exterior and interior of the new sub-compact sedan. With a coupe-like profile found in the company’s latest models like the all-new Sonata, the Solaris’ outer design is highlighted by dynamic and sophisticated graphic elements like eagle-eye looking two-tone bezel headlamps, unique L-shaped fog lamps and the large hexagonal front grille. Its refined and stately image is completed by continuous character lines that start from right above the front fog lamps and extend out to the rear combination lamps.
Inside the cabin where the character lines flow continuously, a Y-shaped crash pad showing bilateral symmetry gives a sense of stability. Furthermore, high-glossy black and metallic colors used in the center fascia add more futuristic and high-tech looks to the interior of the Solaris.
Solaris will be powered by the modern Gamma engine, 1.6L or 1.4L DOHC in-line four cylinder gasoline engines that feature multiport fuel injection with CVVT (Continuously Variable Valve Timing). By replacing the old Alpha engine of its predecessor with Gamma, the sedan promises more power and torque, as well as improved fuel economy, in keeping with Hyundai's pledge to be the industry's eco-leader. The power and torque of 1.6 Gamma are respectively 123ps and 155 N.m while those of 1.4 Gamma are 107ps and 135 N.m. The powerful and fuel-efficient Gamma engine will be mated to a four-speed automatic transmission or a standard five-speed manual transaxle.
Average Fuel Economy
To meet the most stringent automotive safety and crash requirements, the Solaris is built with hot-stamped ultra high-strength steel. In addition, Hyundai offers Electronic Stability Program (optional) further upgrading safety. The top trim model will also feature standard six airbags.
As a result of Russian automotive market researches carried out by Hyundai engineers and marketers for a couple of years, the Solaris is equipped with many specialized features that suit the local weather, road conditions and driving habits. For long and bitterly cold Russian winter, rear heating duct, 4.0L washer fluid reservoir with a fluid level sensor that warns the driver when a refill is necessary and 60Ah battery for higher cold start performance are offered as standard. The wiper deicer, front seat warmers and heated outside mirrors are also available. Furthermore, in consideration of local road conditions and driving habits, standard long-lifespan (1,500 hr) lamps as Russian drivers tend to drive with lights on even during day time, standard front/rear mud guards that prevent the car from being contaminated by such car-unfriendly elements like dry calcium chloride for snow removal as well as optional Emergency Stop Signal (ESS) which automatically triggers the emergency hazard lights in the event of a panic stop to reduce the risk of rear end crashes are offered.
Hyundai Motor plans to sell 85,000 units of Solaris annually in Russia starting 2011 including the five-door hatchback model which will join the line-up later that year. Hyundai is confident that the new sub-compact sedan, with trendy and stylish design as well as vastly improved features, will attract and satisfy young Russian aspirants.
Established in 1967, Hyundai Motor Co. has grown into the Hyundai-Kia Automotive Group which was ranked as the world’s fifth-largest automaker since 2007 and includes over two dozen auto-related subsidiaries and affiliates. Employing over 75,000 people worldwide, Hyundai Motor sold approximately 3.1 million vehicles globally in 2009, posting sales of US$41.8 billion (including overseas plants, using the average currency exchange rate of 1,276 won per US dollar). Hyundai vehicles are sold in 193 countries through some 6,000 dealerships and showrooms. Further information about Hyundai Motor and its products are available at www.hyundai.com.