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Ark Performance To Unveil Performance Parts For Hyundai Genesis Coupe At Sema Show 2010

2010.09.23 00:00:00 No. 198



ARK Track Time Attack Genesis Coupe 3.8L to be Featured in Hyundai Booth


FOUNTAIN VALLEY, Calif., Sept. 23, 2010 – To enhance the tunability of its most dynamic performance car ever, Hyundai has teamed with ARK Performance Inc. to develop custom parts for the Hyundai Genesis Coupe. These high-performance parts will debut on the ARK Track Time Attack Genesis Coupe 3.8L show car at SEMA 2010.  The Genesis Coupe from ARK is designed for enthusiasts looking for quality performance products and inspiration for their own modifications. All of the ARK Performance parts designed for the Genesis Coupe are production ready and will soon be available for enthusiasts everywhere.

 “At ARK Performance we strive to produce superior aftermarket products for vehicles enthusiasts love to tune, and our performance parts for the Genesis Coupe accomplish just that,” said Ted Lee, owner, ARK Performance Inc. “The Hyundai Genesis Coupe is the ideal car for enthusiasts with its strong performance characteristics and dynamic design.  The ARK Track Time Attack Genesis Coupe SEMA car demonstrates the ways tuners can improve the performance of their own Genesis Coupe.”

The ARK Hyundai Genesis Coupe will showcase engine, interior, exterior, brake, wheel and suspension modifications. Among the initial performance targets, ARK is striving for 450- horsepower with engine modifications to Genesis Coupe’s already powerful 306-horsepower, DOHC 3.8-liter V6 engine.  As an added feature the ARK Genesis Coupe’s paint scheme will be designed and completed in collaboration with artists from Hyundai's North American Design Center in Irvine, Calif. 

 “The performance parts from ARK will allow enthusiasts to further personalize our latest 3.8 R-Spec Genesis Coupe model,” said Michael Deitz, manager, Product Planning, Hyundai Motor America. “The modifications made by ARK are what SEMA is all about and why we offer the R-Spec model as the ultimate upgradeable, affordable, rear-wheel drive performance platform.”


Powertrain components ARK plans to customize include:

  • Mahle Performance Ring Set 3.8L Lambda
  • Brian Crower Connecting Rods – Pro Series w/ ARP2000
  • ARK 3.8 Supercharger Kit
  • HKS M45XL Spark Plugs
  • ARK Custom Turbo with Intercooler Piping
  • ARK Intercooler
  • ARK Oil Cooler
  • Koyo Radiator
  • ARK True Dual GRIP Exhaust System
  • ARK 3-1 Dual headers
  • ARK Dual Downpipes
  • ARK Testpipes
  • ARK Hi Flow Intake
  • ARK Carbon Fiber Cooling Plate
  • TIAL Wastegate
  • Blow Off Valve
  • Camshafts
  • Pulley


To the brakes, wheels, tires and suspension ARK plans to customize the following:


  • ARK 6POT Big Brake Kit
  • Stainless Steel Brake Lines
  • DBA Drilled Slotted Rotors
  • Endless Brake Pads



  • Clutchmaster Stage 4 Kit with Lighten Steel Chromoly Flywheel


Wheels and tires

  • VOLK TE37 SL (Super Lights) – Mackin Industries
  • Toyo Tires
  • Kics Lug Nuts
  • Kics Wheel Spacers



  • ARK DTP Coilovers System
  • ARK Front Sway Bar
  • ARK Rear Sway Bar
  • ARK Front Strut Bar
  • Cusco Front Pillow Ball Mount
  • Cusco Front Adj. Control Arms
  • Cusco Front Lower Power Brace
  • Cusco Rear Member Power Brace


Interior upgrades include:

  • Apple iPad Integration Kit
  • Apple iPad Custom Bezel
  • Alpine Audio System Kit
  • Defi Guages – Provided by Driveline Motoring
  • Bride Zeta 3 Hyper Red Seats - Provided by Driveline Motoring
  • Additional Bride Fabric - Provided by Driveline Motoring
  • Takada Short Harness - Provided by Driveline Motoring
  • Shift boot - Provided by Driveline Motoring
  • ARK Racing Pedals
  • ARK 6-point Chromoly Roll Cage
  • Sparco Champion Edition Steering Wheel - Provided by Driveline Motoring
  • NRG Black Carbon Ring Quick Release - Provided by Driveline Motoring
  • NRG Steering Wheel Short Hub - Provided by Driveline Motoring
  • Sparco Seat Rails - Provided by Driveline Motoring


ARK Performance will also make moderate exterior modifications to the Genesis Coupe, including:

  • ARK CONCEPT Front Bumper
  • ARK CONCEPT Rear Bumper
  • ARK CONCEPT Front Fenders
  • ARK CONCEPT Rear Fender
  • ARK CONCEPT Side Skirts
  • ARK CFX Carbon Hood
  • ARK CFX Carbon Grille
  • ARK Front and Rear Diffuser
  • Voltex Type 1S 1480mm CF Wing - Provided By Driveline Motoring





The goal of ARK Performance Inc. is to become a leader in providing superior after­market solutions for a variety of vehicles. Showcasing our excellence through prod­uct demonstrations, ARK Performance currently leads the way in the automotive aftermarket. ARK Performance Inc. was founded fifteen years ago, and is now one of the largest manufacturing facilities in the Republic of Korea. Our primary objec­tives are to produce superior quality OEM and aftermarket automotive parts, while developing applications to contribute to the advancement of the automotive com­munity.

ARK has steadily achieved an increased market share. Our company has broad­ened its product line into performance exhaust systems, suspension, and CNC machined products that are currently being distributed to North America, the Middle East, and Asia. ARK Performance has received high marks for quality manufacturing, which is demonstrated by our ISO9001 and QS9000 certifications. This is the result of using the latest cutting-edge technology, and ultimately producing superior products. As our slogan suggests, the quality of our products directly contributes to the overall quality of performance. ARK Performance will continue to maintain its stance as a leader in quality, providing a satisfying experience for our customers.



Hyundai Motor America, headquartered in Fountain Valley, Calif., is a subsidiary of Hyundai Motor Co. of Korea. Hyundai vehicles are distributed throughout the United States by Hyundai Motor America and are sold and serviced through about 800 dealerships nationwide. All Hyundai vehicles sold in the U.S. are covered by the Hyundai Assurance program, which includes the 5-year/60,000-mile fully transferable new vehicle warranty, Hyundai’s 10-year/100,000-mile powertrain warranty and 5-years of complimentary Roadside Assistance.


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