- Hyundai Motor held its annual IDEA Festival in Korea to uncover new ideas in future mobility
- Engineers with winning concepts presented their innovative mobility ideas at
the festival under the theme ‘Making A Better Future’
Oct. 14, 2014 – Hyundai Motor Company, South Korea’s largest automaker, held its annual R&D festival for future mobility concepts on Oct. 7 to uncover unique ideas created by its engineers. The 2014 R&D IDEA Festival, now in its fifth year, is an internal competition aimed at nurturing new ideas for customers’ needs in the future.
A total of 10 carefully-selected teams presented their ideas at this year’s event at Hyundai Motor’s Namyang Technology Research Center in Korea, under the theme ‘Making A Better Future’. The winning teams, who spent more than four months developing their concepts, displayed a variety of ideas ranging from wearable devices to new forms of mobility prototypes.
The winners’ concepts will be exhibited at motor shows worldwide and at other internal events as an example of Hyundai Motor’s brilliant and creative ideas. Some winning concepts have gained significant public recognition recently, airing on one of the most popular consumer technology TV programs in Europe.
The IDEA Festival is part of Hyundai Motor’s larger effort to encourage its R&D talent to express their creativity and strengthen engineering competitiveness. Other programs include its annual R&D Motor Show and design competition called ‘My Baby’ to enhance the futuristic design capabilities of its designers.
Some winning concepts submitted for this year’s IDEA Festival: Carry U - Luggage carrier transforms into a scooter-like mobile vehicle to travel short distances during travel.
Length and Width - The concept vehicle can fold vertically or horizontally to move through narrow areas.
Golden Time Rescue - By changing the structure of its tires, this vehicle can be used for rescue missions in any type of terrain conditions.
Hyundai Car-Meleon - A cost-efficient vehicle that can transform into three types of vehicles: A sedan, or RV, or truck.
* Concept graphics are shown in the attached document file.
Detail photos of winning concepts will be uploaded separately
About Hyundai Motor Established in 1967, Hyundai Motor Company is committed to becoming a lifetime partner in automobiles and beyond. The company, which leads the Hyundai Motor Group, an innovative business structure capable of circulating resources from molten iron to finished cars, offers top-quality best-sellers such as Elantra, Sonata and Genesis. Hyundai Motor has eight manufacturing bases and seven design & technical centers worldwide and in 2013, sold 4.73 million vehicles globally. With almost 100,000 employees worldwide, Hyundai Motor continues to enhance its product line-up with localized models and strives to strengthen its leadership in clean technology, starting with the world’s first mass-produced hydrogen-powered vehicle, ix35 Fuel Cell.
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