Hyundai achieves record sales and market share increase
Hyundai Motor Company Australia has posted its best-ever annual sales and December results since the brand was introduced to Australia back in 1986, achieving the biggest market share gain of any brand in 2010, with a total market share of 7.7%, up 1% over 2009.
Hyundai sales grew to 80,038, an increase of 26.6% over 2009, following 24 consecutive months of year-on-year sales growth. In December 2010, Hyundai posted a sales result of 5,877 units, representing a 46% increase versus the same period in 2009.
Nationally, Hyundai ranked fifth for the year (fifth December 2010) in total sales and fourth for the year (fourth December 2010) in passenger car sales with a market share of 10.2%.
“2010 was a fantastic year for the Hyundai brand in Australia. Our dealer network was the cornerstone in seeing Hyundai’s market share increase one percentage point,” said Damien Meredith, Director of Sales Hyundai Motor Company Australia. “2010 saw the launch of the award winning i20, ix35 and i45 and in 2011 we will continue to focus on bringing the products to Australia that our customers are asking us for.”
Hyundai’s Australian highlights include:
· For the second consecutive year, Getz ranked first in the light car segment achieving 21,547 vehicle sales in 2010 (up 9.7% on 2009) and a 15.6% segment market share for 2010.
· i30 ranked third in the small car segment after posting a sales result of 29,772 units (up 39% on 2009) and a 12.4% segment market share for 2010.
· iMax ranked second in the people mover segment after posting a sales result of 2,476 (up 133.6% on 2009) and a 19.6% segment market share for 2010.
· Santa Fe lifted sales by 100.1% in 2010 versus 2009.
· iLoad ranked second in the van segment after posting a sales result of 5,990 units (up 59.9% on 2009) and a 26% segment market share for 2010.
Overseas, Hyundai Motor Company’s global sales increased +16.1% (2010 versus 2009) to 3,608,442 units. Hyundai Motor America (HMA) posted an all-time record 2010 result with total sales of 538,228 units, up 103,164 units (a 24% increase) on 2009.
Hyundai’s global December 2010 results include:
· Hyundai’s South Korean domestic sales decreased -20.6% to 60,092 units in December from 75,709 units a year earlier.
· Total overseas sales, including both exports from South Korea and sales from overseas plants, rose by +10.9% to 245,248 units in December, up from 221,219 units a year earlier.
· Exports were down -4.6% in December as compared to a year earlier.
· Sales from overseas plants rose +21% to 161,722 units.
Hyundai’s global 2010 results include:
· Hyundai’s South Korean domestic sales fell -6.1% to 659,565 units in 2010 from 702,672 units a year earlier.
· Total overseas sales, including both exports from South Korea and sales from overseas plants, rose by +22.7% to 2,948,877 units in 2010, up from 2,404,273 units a year earlier.
· Exports were up +17.1% in 2010 as compared to a year earlier.
· Sales from overseas plants rose +26% percent to 1,881,719 units.
Hyundai Motor Company’s December 2010 Global Results
Unit = one vehicle
1. Commercial Vehicles (CV) include buses & trucks.
2. Hyundai Motor currently has 6 overseas plants in China, India, Turkey, the U.S.A., the Czech Republic and Russia (Russian plant will begin production in 2011).
※Excludes CKD (Complete Knock Down) unit sales.