Hyundai Brings The World Cup™ To Europe's Football Fans

2010.06.07 00:00:00 No. 108

Hyundai Brings the World Cup™ to Europe’s football fans

Hyundai Motor kicks off its FIFA 2010 World Cup South Africa™ extravaganza today with a pan-European road show, giving football lovers all over the continent the opportunity to come together in celebration of this summer’s football games – and even win tickets to attend the finals in South Africa.

The 21-day long tour will take place in each of the 12 European countries represented at the tournament, engaging with fans and sharing the passion of the year’s biggest sporting event. Hyundai Motor Co., one of the six official partners of the FIFA 2010 World Cup™, will launch a 52-vehicle convoy from its European head office in Offenbach, Germany. The fleet will comprise of Hyundai’s most popular models in Europe, namely the i20 and i30 cars and ix35 compact SUVs, all dressed with graphics and images depicting the event.

The cars will split into four groups, travelling to major cities in the 12 countries. During the latter stages of the competition, the cars will return to the nations who qualify for the final rounds, up to and including the final on 11 July. At each city stop Hyundai will be staging a range of interactive games and events for fans. The decorated cars will also parade through each of the hosting venues and be displayed in dealer showrooms, even being available for test drives. Dealerships will also offer games and activities, offering great prizes such as a Vuvuzela, a South African blowing horn, and T-shirts to official World Cup™ footballs.

The European road show will blend in with Hyundai Motor’s other marketing programs such as the Hyundai Fan Parks, where fans can watch the games on huge screens in major public spaces, revving up the excitement of the games.

Allan Rushforth, Vice President at Hyundai Motor Europe, says, “Hyundai is very proud to be an official partner to this summer’s World Cup celebrations, further cementing our position as a dynamic global brand and a supporter of football. All the teams have worked extremely hard to get to South Africa, and for the millions of fans across Europe Hyundai wants to ensure that as many people as possible can take part in the month-long celebrations. This World Cup promises to be a truly captivating spectacle, and we wish all the teams the best of luck throughout June and July.”

Hyundai’s FIFA 2010 World Cup South Africa™ road show – itinerary

	Group 1	Group 2	Group 3	Group 4
June 7	Frankfurt	Frankfurt	Frankfurt	Frankfurt
June 8	Günzburg	Saarbrücken/Reims/ Paris	Bruxelles	Wien
June 9	Günzburg	Paris	London	Bratislava
June 10	Günzburg	Dijon/Saint Etienne/Lyon	Bristol/Birmingham	Bratislava
June 11	Berlin	Marseille	Chester/Liverpool	Nitra
June 12	Berlin	Marseille	Manchester	Zilina
June 13	Berlin	Barcelona	Sheffield/Nottingham	Presov
June 14	Berlin	Valencia	Eindhoven	Kosice
June 15	Berlin	Malaga, Marbella	Rotterdam	-
June 16	Berlin	Sevilla, Lisboa	Den Haag/Utrecht	Maribor
June 17	Berlin	Lisboa	Amsterdam	Llubljana
June 18	Berlin	Lisboa / Estoril	Tillburg	Padova
June 19	Magdeburg, Hannover	Guimaraes	Eindhoven	Verona
June 20	Hamburg	Porto	Münster	Milano
June 21	Bremen, Dortmund	Porto	Copenhagen	Parma
June 22	Kassel, Chemnitz, Dresden	Madrid	Munich	Bologna
June 23	Heilbronn	Pamplona	Bregenz	Rome
June 24	Stuttgart, München	Barcelona	Geneva	Florence
June 25	Nürnberg	Toulouse, Bordeaux	Zurich	-
June 26	Köln, Düsseldorf	Paris	Frankfurt	Patras
June 27	Frankfurt	-	-	Athens