Visit Hyundai in your country/region

Hyundai CRADLE Expands Strategic Roles in Silicon Valley

2017.11.15 11:00:00 No. 15592

• Organization will Focus on Enhancing Experiences Through Human-Technology Systems 

November 15, 2017 – Hyundai Motor Group (HMG) is announcing the launch of Hyundai CRADLE, the Center for Robotic-Augmented Design in Living Experiences. Formerly Hyundai Ventures, CRADLE will strengthen HMG’s core automotive business and expand into new and adjacent markets with the goal of enhancing transportation on and off the road. The company also plans to expand the Hyundai CRADLE innovation concept globally.

To enhance transportation technology and innovations, CRADLE will operate with three primary functions: strategic venture capital, open collaboration with the startup community and early-stage new concept development. To drive these primary functions, CRADLE’s strategic investments will focus on five themes:

• Robotic and intelligent systems
• Eco-friendly technologies
• Mobility services
• Materials and manufacturing technology
• New vehicle concepts

In keeping with Hyundai’s vision of the future of mobility debuted at CES 2017, the advancement of these technologies will go beyond automotive transportation into many forms of mobility on the road, in the home and beyond.

“In addition to Hyundai Ventures’ purview of identifying and investing in new technologies and markets, CRADLE will drive growth of innovations from their initial conceptualization into the prototype phase and far beyond” said John Suh, vice president of Hyundai CRADLE. “To this end we will look both externally and internally for innovation and ways to tap new markets and technologies.

Hyundai Motor has been bolstering efforts to expand cooperation with globally renowned organizations and institutions. These efforts will allow Hyundai Motor to quickly and effectively respond to rapidly changing needs and environments associated with the automotive industry. The goal is have an ‘open innovation’ philosophy. 

Earlier this month, Hyundai Motor announced plans to establish an “Open Innovation Center” in Israel, spearheaded by the Strategy & Technology Division which was launched in February to oversee the company’s research in future technologies. These technologies include mobility services, smart cities, artificial intelligence (AI), advanced materials, ecofriendly energy, robotics, and new platforms.



About Hyundai Motor

Established in 1967, Hyundai Motor Company is committed to becoming a lifetime partner in automobiles and beyond. The company leads the Hyundai Motor Group, an innovative business structure capable of circulating resources from molten iron to finished cars. Hyundai Motor has eight manufacturing bases and seven design & technical centers worldwide and in 2016 sold 4.86 million vehicles globally. With more than 110,000 employees worldwide, Hyundai Motor continues to enhance its product line-up with localized models and strives to strengthen its leadership in clean technology, starting with the world’s first mass-produced hydrogen-powered vehicle, ix35 Fuel Cell and IONIQ, the world’s first model with three electrified powertrains in a single body type.

More information about Hyundai Motor and its products can be found at: or


Global PR Team

+82 2 3464 2139


- Ends -

Related News

notice close