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Hyundai Equus Named Best New Vehicle By The Greater Atlanta Automotive Media Association

2011.03.25 00:00:00 No. 1168


GAAMA “Peach” Awards presented at the 2011 Atlanta International Auto Show
FOUNTAIN VALLEY, Calif., March 25, 2011 – Hyundai’s Equus sedan has been recognized as the “Best New Car” at the 2011 Atlanta International Auto Show by the Greater Atlanta Automotive Media Association (GAAMA).  A panel of seven veteran automotive journalists announced the third annual selections before the opening of the five-day auto show.
“Hyundai has come a long way in a very short time," said Ryan Rees, GAAMA President.  “The Hyundai Equus offers value priced luxury with the engineering, technology and content of fully-optioned flagship models.”
“Hyundai’s all-new flagship Equus embarks in the new way of thinking, where smart luxury enables consumers to experience the advantages of a luxury vehicle without the typical six-figure price tags,” said Mike O’Brien, Vice President of Product and Corporate Planning, Hyundai Motor America.  “Compared to its primary competitors, the Equus delivers a remarkable advantage in technology and feature content with higher residual value than Mercedes-Benz S-Class, BMW 7-Series, and Audi A8.”
As Hyundai’s flagship rear-wheel-drive sedan, Equus contains many Hyundai firsts. One innovative new technology is the Vehicle Stability Management (VSM) system, which governs ESC, the electronic parking brake, smart cruise control, the collision warning sensor and the seatbelt tensioning system for optimal safety. The seatbelt tensioning system works through sensors, which detect critical driving situations and retract the seatbelts accordingly to prevent passenger movement. The Equus’ dynamic safety is further enhanced by the Lane Departure Warning System and driver’s knee airbags.
Equus delivers an extraordinary array of interior technologies and features including an Alcantara suede headliner, heated and cooled front seats, heated steering wheel, memory system, electronic parking brake, auto vehicle hold, navigation system, iPod connection, rear seat climate and seat function controls, lexicon premium surround sound audio system, power rear side-window shades, driver-seat massage, power reclining rear seats (60/40), heated rear seats and a power rear sunshade.
This straightforward lineup of just two extremely well-equipped configurations enables a simple and elegant purchase experience, a key aspect of Hyundai’s innovative perspective on intelligent luxury, which also includes “Your Time, Your Place,” the industry’s first at-home vehicle demonstration program, “At Your Service,” the valet service program which provides at-home pickup for Equus service and maintenance and the industry’s first iPad-based interactive owner’s manual.
The Objective of the Greater Atlanta Automotive Media Association is to further professionalism of the automotive media, to provide a forum for newsworthy people and products connected with the automotive industry and the motor vehicle and to bring together at regular intervals people whose activities are related to the field of automotive journalism, automotive public relations and related automotive fields for the mutual benefit of all parties. 
Hyundai Motor America, headquartered in Fountain Valley, Calif., is a subsidiary of Hyundai Motor Co. of Korea. Hyundai vehicles are distributed throughout the United States by Hyundai Motor America and are sold and serviced through more than 800 dealerships nationwide. All Hyundai vehicles sold in the U.S. are covered by the Hyundai Assurance program, which includes the 5-year/60,000-mile fully transferable new vehicle warranty, Hyundai’s 10-year/100,000-mile powertrain warranty and 5-years of complimentary Roadside Assistance. 
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