Hyundai Extends Partnership with FIFA for 2018 & 2022
FIFA World Cup™
- FIFA Partner sponsorship continues to enhance Hyundai’s brand image
- Football sponsorship is core element of Hyundai’s sports marketing programs
- Hyundai to sponsor all FIFA competitions until 2022 as FIFA Partner
(Seoul, Korea) With only two weeks left until the announcement of the host countries for the 2018 and 2022 FIFA World Cup™, Hyundai Motor Company has extended the agreement with the world football governing body, FIFA, to an unprecedented long-term commitment for sponsoring the FIFA World Cup™ in 2018 and 2022 in the product category of an Automotive Official Partner.
Based on the successful sponsorship experience over the past three FIFA World Cups, Hyundai has decided to renew the partnership agreement four years ahead of the expiration date, showing the dedication and commitment the two organizations have towards each other in sharing corporate values and visions. An additional 8-year extension until 2022 will entitle Hyundai to gain sponsorship rights to all FIFA competitions, exclusive marketing opportunities, extensive global media exposure and affiliation with FIFA's special events and development initiatives.
“Since our first association with FIFA in 1999, our commitment and support for FIFA has been unrivaled,” said Mong-Koo Chung, Chairman and CEO of the Hyundai Motor Group. “FIFA has always set a benchmark for us, pushing our brand value and exposure to the highest levels. Although extension of the agreement has been made without the knowledge of the host countries for the 2018 and 2022 FIFA World Cup™, we are confident that this renewal will further enhance our business values and corporate vision.
“We are extremely happy to extend the partnership with Hyundai as one of the top FIFA Partners who will provide active support for an additional two editions of the FIFA World Cup™ in 2018 and 2022,” said FIFA President Joseph S. Blatter. “Hyundai is a true football partner who understands and shares our philosophy and passion for the beautiful game of football. FIFA is confident that Hyundai will continue to support us in developing the sport and further extending its reach around the world through its dedicated commitment to the game.”
Hyundai has already demonstrated itself to be a reliable and effective FIFA Partner, having served as the official automotive supplier in the 2002, 2006 and 2010 FIFA World Cup™. As the Official Automotive FIFA Partner, Hyundai will put its best endeavors to support FIFA for the efficient transportation operation on a global basis for the next twelve-year period, including the current contract term until 2014. Hyundai will provide a full range of models to satisfy all requirements for the three editions of FIFA World Cup™ in 2014, 2018 and 2022 and other FIFA competitions through its sprawling distribution network.
Established in 1967, Hyundai Motor Co. has grown into the Hyundai-Kia Automotive Group which was ranked as the world’s fifth-largest automaker since 2007 and includes over two dozen auto-related subsidiaries and affiliates. Employing over 75,000 people worldwide, Hyundai Motor sold approximately 3.1 million vehicles globally in 2009, posting sales of US$41.8 billion (including overseas plants, using the average currency exchange rate of 1,276 won per US dollar). Hyundai vehicles are sold in 193 countries through some 6,000 dealerships and showrooms. Further information about Hyundai Motor and its products are available at www.hyundai.com.