February 29, 2016 – Thirty years ago, a small company from a country not known for building cars came to the U.S. and began selling its first and only car, the Excel. Today, Hyundai Motor is the fifth largest automaker in the world with 14 vehicles in its U.S. lineup and is celebrating its 30th year in the U.S., recently surpassing more than 10 million vehicle sales. Its Super Bowl 50 commercial won the top ranking in the USA TODAY Ad Meter, the first automaker to do so, and it recently launched a new luxury brand, Genesis, to the U.S. automotive landscape. Not bad for a 30 year old.
Hyundai Motor America Celebrates
30 Years in the United States
“Our vision for future mobility focuses on choice, with a variety of vehicle options – from our all-new luxury brand Genesis to our advanced alternative-fuel vehicles like the all-new IONIQ,” said Dave Zuchowski, President and Chief Executive Officer at Hyundai Motor America. “We are challenging automotive paradigms to reflect customers’ varied lifestyles, without compromising on design, safety, technology or driving enjoyment.”
The Genesis brand seeks to create a new definition of luxury, one that will provide a platform for future mobility centered on people. By anticipating human needs at every touch point, Genesis models will embody four key aspects: human-focused innovation, refined and balanced performance, athletic elegance in design, and hassle-free customer experience.
Hyundai Motor is also ahead of the curve with IONIQ, the first electric-based model line to offer a choice of three electrified powertrains -- electric, plug-in hybrid and hybrid -- available in a single body type. IONIQ breaks hybrid stereotypes by delivering an engaging drive experience with class-leading fuel economy and appealing design.
Just as Hyundai Motor is a leader in products, it also is a leader in marketing. Hyundai Motor is an official sponsor of the National Football League. Hyundai Motor is excited to connect the passion NFL fans have for football with the excitement they have for their vehicles. Not only is Hyundai Motor involved in professional football, but the automaker also has a successful college football marketing program, where the brand continues to connect with the millions of passionate fans across the country. But it doesn’t stop there, as Hyundai Motor is further committed to its sports sponsorships as the official automotive partner of FIFA and the title sponsor of the PGA TOUR’s longstanding tournament at Riviera Country Club in Los Angeles.
“The U.S. is an incredibly important market for Hyundai and we will continue to invest in the American market and economy,” said Zuchowski. “Our mission is to constantly improve and make things better for our owners, and today we will continue that promise by pushing the envelope with exceptional design, quality and value. Hyundai Motor is well positioned for the coming growth and evolution of the American car market.”
When it first entered the country, all Hyundai Motor vehicles were imported. Today, more than 60 percent of the cars Hyundai sells in the U.S. are made here. Ten years ago, Hyundai Motor expanded its operations to include building cars in the U.S. when it opened the doors of its Hyundai Motor Manufacturing Alabama (HMMA) plant in Montgomery. HMMA builds two of Hyundai Motor’s all-time best-selling models: Sonata and Elantra. In addition, the Santa Fe Sport will be added to the production line at HMMA this summer to meet the demands of the popular crossover segment.
About Hyundai Motor America
Hyundai Motor America, headquartered in Fountain Valley, Calif., is a subsidiary of Hyundai Motor Co. of Korea. Hyundai vehicles are distributed throughout the United States by Hyundai Motor America and are sold and serviced through more than 830 dealerships nationwide. All Hyundai vehicles sold in the U.S. are covered by the Hyundai Assurance program, which includes the 5-year/60,000-mile fully transferable new vehicle limited warranty, Hyundai’s 10-year/100,000-mile powertrain limited warranty and five years of complimentary Roadside Assistance. Hyundai Blue Link Connected Care provides owners of Hyundai models equipped with the Blue Link telematics system with proactive safety and car care services complimentary for one year with enrollment. These services include Automatic Collision Notification, Enhanced Roadside Assistance, Vehicle Diagnostic Alert, Monthly Vehicle Health Report and In-Vehicle Service Scheduling.
For more details on Hyundai Assurance, please visit www.HyundaiAssurance.com
Please visit our media website at www.hyundainews.com and our blog at www.hyundailikesunday.com
About Hyundai Motor Company
Established in 1967, Hyundai Motor Company is committed to becoming a lifetime partner in automobiles and beyond. The company leads the Hyundai Motor Group, an innovative business structure capable of circulating resources from molten iron to finished cars. Hyundai Motor has eight manufacturing bases and seven design & technical centers worldwide and in 2015 sold 4.96 million vehicles globally. With more than 110,000 employees worldwide, Hyundai Motor continues to enhance its product line-up with localised models and strives to strengthen its leadership in clean technology, starting with the world’s first mass-produced hydrogen-powered vehicle, Tucson Fuel Cell and IONIQ, the world’s first model with three electrified powertrains.
More information about Hyundai Motor and its products can be found at:
http://worldwide.hyundai.com or http://globalpr.hyundai.com/