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Hyundai Motor America Reports Its Best-Ever May

2011.06.01 00:00:00 No. 1098

 Elantra and Sonata each top 20,000 monthly
 sales for the second month in a row
Hyundai achieves 35.8 MPG average fuel economy
FOUNTAIN VALLEY, Calif., June 1, 2011 – Hyundai Motor America today announced all-time record May sales of 59,214 units, up 21 percent compared with the same record-breaking period last year. This marks the fifth consecutive month that Hyundai has set an all-time monthly sales record.  For the year, total sales are up 29 percent, with retail volume rising 40 percent.  Sales to fleet accounts represent 11 percent of the total sales year-to-date and just seven percent for the month of May.  Thirty-four percent of Hyundai vehicles sold in May achieved 40 MPG fuel economy ratings.    

“May was another outstanding month for Hyundai,” said Dave Zuchowski, Hyundai Motor America’s executive vice president of national sales. “With high gas prices continuing to alter consumer behavior, car buyers are increasingly looking at Hyundai’s fuel-efficient line-up, with the all-new Accent, Elantra sedan, and Sonata Hybrid all delivering 40 miles per gallon, standard.”

 “The launch this month of the Assurance Trade-In Value Guarantee program, which takes the uncertainty out of future resale value, is another important plank in our comprehensive strategy to improve consideration, increase consumer confidence and continue to elevate the Hyundai brand,” Zuchowski added.   
“Consumer response to the Assurance Trade-In Value Guarantee program has been terrific – it’s already driving a much higher level of consideration and brand lift than our original Assurance job-loss program, and is a key factor in our on-going retail sales strength,” said John Krafcik, Hyundai Motor America’s president and CEO.  “While we’ve still got a lot of work to do, we’re getting good response to our consumer-driven Hyundai recipe -- Assurance programs like Trade-In Value Guarantee and America’s Best Warranty, industry-leading fuel economy, and the freshest designs in the industry.”

 Genesis’ sustained growth trajectory continued with May representing the 23rd consecutive month of year-over-year sales increases for Hyundai’s first premium products.  Equus continues its strong launch, with sales and market share exceeding targeted levels.

While Hyundai sales were strong in all regions of the country, California was the brightest spot, with sales up 95 percent so far in 2011 vs. last year.
CARLINE MAY/2011 MAY/2010 CY/2011 CY/2010
ACCENT         1,529 4,185 20,406 22,463
SONATA 22,754 21,195 96,370 71,478
ELANTRA      20,006 9,781 83,309 43,319
SANTA FE 6,671  6,157 26,834 36,790
AZERA 160 218 873 1,153
TUCSON 4,363 4,395 19,131 16,307
VERACRUZ 741 634 3,189 2,745
GENESIS 2,769 2,480 12,305 10,322
EQUUS 221 0 1,171 0
TOTAL 59,214 49,045 263,588 204,577
Sales-Weighted Fuel Economy (mpg) May 2011 CYTD
Car 36.5 36.3
Truck 28.7 28.7
Hyundai Brand 35.8 35.6
  May 2011 CYTD
40-MPG Sales 20,113 71,746
Mix of Total Sales 34% 27%
  Hyundai continues its industry-leading approach to fuel efficiency data transparency, achieving a corporate average fuel economy level of 35.8 MPG in May, and 35.6 MPG for the year-to-date, while selling 20,113 vehicles (Elantra sedan, Sonata Hybrid, and 2012 Accent) with 40 MPG fuel economy ratings, representing 34 percent of total Hyundai sales.  The 2012 Hyundai Veloster, to launch later this summer, will be the fourth Hyundai model achieving a standard 40 miles per gallon fuel economy rating.
Hyundai Motor America, headquartered in Fountain Valley, Calif., is a subsidiary of Hyundai Motor Co. of Korea. Hyundai vehicles are distributed throughout the United States by Hyundai Motor America and are sold and serviced through more than 800 dealerships nationwide. All Hyundai vehicles sold in the U.S. are covered by the Hyundai Assurance program, which includes the 5-year/60,000-mile fully transferable new vehicle warranty, Hyundai’s 10-year/100,000-mile power train warranty, 5-years of complimentary Roadside Assistance and the Hyundai Trade-in Value Guarantee. 
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