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Hyundai Motor and Kia Recruit AI Expert to Strengthen Smart Technology Development and Mobility Business Opportunities

2021.04.23 08:30:00 No. 16653
Hyundai Motor and Kia Recruit AI Expert to Strengthen Smart Technology Development and Mobility Business Opportunities

· Kyunghyun Cho, associate professor at New Yor University, to provide outside expertise on Hyundai and Kia's development of AI technology

  • · With Professor Cho's counsel, Hyundai and Kia will apply AI technology in the mobility industry and plan new business opportunities
  • · Hyundai and Kia to strengthen AI capabilities in strategic areas such as AI agents, machine translators, smart factories and mobility services

  • SEOUL, April 23, 2021 – Hyundai Motor Company and Kia Corporation announced today the recruitment of Kyunghyun Cho, associate professor of computer science and data science at New York University. Professor Cho will provide outside expert counsel to strengthen the group’s development of artificial intelligence (AI) technology and its application in the mobility industry.

    Cho will work with researchers at AIRS Company, an organization dedicated to the development of Hyundai and Kia’s AI technologies and AI-based services. He will advise on the application of AI technology to the mobility industry, strategies to overcome the current limitations of AI technology, and the excavation of new AI-based business opportunities.

    “We look forward to working with Professor Cho to explore ways to incorporate AI technology in the mobility industry,” said Jeong Hee Kim, Vice President and Head of AIRS Company. “Hyundai and Kia will continue to develop innovative technologies and cooperate with diverse global institutions to become a frontrunner in the future mobility industry.”

    To pioneer the future of sustainable mobility, Hyundai and Kia are undergoing an ambitious transformation from automotive manufacturer to Smart Mobility Solution Provider and are engaged in various projects covering AI agents, machine translators, smart factories and mobility services.

    As a renowned figure in the AI field, especially of machine learning and applied AI research, Cho is expected to elevate Hyundai and Kia’s expertise in AI technology research, helping the companies to proactively respond to the growing competition in future mobility development. 

    Cho earned a doctorate and master’s degree in computer science from Aalto University in Finland, and a bachelor’s degree from Korea Advanced Institute of Science and Technology (KAIST). He developed a new simple yet effective algorithm that can resolve long-term dependency problems within recurrent neural networks (RNN).

    Cho is also considered to have revolutionized AI translation services by developing a neural machine translation (NMT) algorithm that enables high-quality translation by understanding the overall context of the translated sentence, as well as to have shown achievements in the research of multimodal AI systems, a system that can learn different types of combined data such as text and images. Based on such outstanding research achievements, Cho was granted tenure at New York University in 2019. 


    Professor Kyunghyun Cho (age 36)

            ·  Associate Professor of computer science and data science at New York University

            ·  Canadian Institute for Advanced Research (CIFAR) Fellow of Learning in Machines & Brains

  •        Career highlights:
    •             ·  2017-2020: Research scientist, Facebook AI Research
    •             ·  2014-2015: Post-doctoral researcher, University of Montreal
    •             ·  2014: PhD, Aalto University, Finland
    •             ·  2009: BS, KAIST, South Korea

  •                                                                                                                                                 – End –

    About Hyundai Motor Group
    Hyundai Motor Group is a global enterprise that has created a value chain based on mobility, steel, and construction, as well as logistics, finance, IT, and service.
    With about 250,000 employees worldwide, the Group's mobility brands include Hyundai, Kia, and Genesis. Armed with creative thinking, cooperative communication and the will to take on any challenges, we strive to create a better future for all.

    More information about Hyundai Motor Group, please see:
    Disclaimer: Hyundai Motor Group believes the information contained herein to be accurate at the time of release. However, the company may upload new or updated information if required and assumes that it is not liable for the accuracy of any information interpreted and used by the reader.

    About Hyundai Motor Company
    Established in 1967, Hyundai Motor Company offers a range of world-class vehicles and mobility services in more than 200 countries. Hyundai Motor sold more than 4.4 million vehicles globally in 2019, and currently employs some 120,000 personnel worldwide. The company is enhancing its product lineup with vehicles designed to help usher in a more sustainable future, while offering innovative solutions to real-world mobility challenges. Through the process Hyundai aims to facilitate ‘Progress for Humanity’ with smart mobility solutions that vitalize connections between people and provide quality time to its customers.

    More information about Hyundai Motor and its products can be found at: or

    Kia Corporation – about us 
    Kia ( is a global mobility brand with a vision to create sustainable mobility solutions for consumers, communities, and societies around the world. Founded in 1944, Kia has been providing mobility solutions for more than 75 years. With 52,000 employees worldwide, a presence in more than 190 markets, and manufacturing facilities in six countries, the company today sells around three million vehicles a year. Kia is spearheading the popularization of electrified and battery electric vehicles and developing a growing range of mobility services, encouraging millions of people around the world to explore the best ways of getting around. The company's brand slogan – ‘Movement that inspires’ – reflects Kia’s commitment to inspire consumers through its products and services.

    For more information, visit the Kia Global Media Center at

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