Hyundai Motor France Signs Partnership with Olympique Lyonnais
Hyundai name, colors to appear on jerseys through 2014 season
The Saint-Ouen Alms, August 10, 2012 – Today, Hyundai Motor France signed its first partnership through sports agency SPORTFIVE (subsidiary of Lagardère Unlimited), with one of the most prestigious football clubs in France: Olympique Lyonnais
For two consecutive seasons in Ligue 1 (2012-2013 and 2013-2014), Lyons Club will sport Hyundai's name and colors. The partnership will kick off during the Rennes / Lyon match on August 11, 2012 at 21:00.
Hyundai will present the shield on the jersey of 11 OL players at both meetings Championnat de France Ligue 1 played outside or at home.
Olympique Lyonnais is one of the most successful clubs in France and also a major European football club, with sixteen consecutive appearances in the European Cup.
Through football, Hyundai Motor is seen as a dynamic, young and a friend of sports. The sponsorship strengthens the brand in the automotive industry and with French customers.
"Today we are pleased to realize the national sporting commitments of Hyundai Motor Company. Olympique Lyonnais is a major team in Ligue 1 with seven championship titles already in France. OL is a dynamic club with real ambition, and those are values we share," said Jeong Deok-Im, President of Hyundai Motor France.
Hyundai: A faithful partner of football
Hyundai Motor has sponsored UEFA EURO since 2000 and will sponsor the 2016 tournament. Hyundai is also an official partner of 2014 FIFA World Cup ™; its affiliation with FIFA began with the FIFA World Cup Korea / Japan 2002 ™.
