Hyundai Motor Launches All-New Azera in Korea
November 22, 2016 – Hyundai Motor today launched the All-new Azera (badged as Grandeur in the Korean market), its new range-topping premium sedan, in Korea.
- Hyundai Motor’s premium sedan majors on advanced technologies to deliver ultimate comfort and safety
- Infinitely-flowing lines with well-balanced curves achieve a distinctive exterior appearance
- Choice of powerful engines offers premium driving performance
Woong Chul Yang, Vice Chairman of Hyundai Motor Company and Head of R&D Center, said: “The All-new Azera is born with Hyundai Motor’s ceaseless endeavor to innovate toward utter perfection, while inheriting 30 years of brand heritage from its predecessors.”
The All-new Azera, the sixth-generation of the range-topping model exhibits all the latest comfort, convenience and safety technologies and rewards premium buyers with distinctive, sporty styling. Inside and out, the car’s luxurious status is clear to see, enhanced by Hyundai Motor’s latest evolution of its characteristic styling. Under the hood, the all-new model boasts a choice of four powertrains that deliver effortless performance, in keeping with the car’s sporty yet luxurious image.
Safety through advanced technology
The All-new Azera is the most technologically advanced car in Hyundai Motor’s product line-up, incorporating advanced convenience and safety features that befit its premium status. It offers drivers and passengers a refined comfortable experience thanks to cutting-edge convenience equipment and ergonomically crafted interior features. Hyundai Motor has incorporated advanced technologies into its stylish, futuristic interior, including wireless charging for mobile devices, power trunk, and premium Nappa leather seats. A seven-inch display houses the Around View Monitor and fronts an audio system loaded with Android Auto and Apple Car Play – included as standard in global markets. Additionally, a memory seat and a panoramic sunroof further enhance the Azera’s comfort and convenience.
The luxury sedan is equipped with a host of new safety features, boosting the All-new Azera’s technological edge. The new model launched in Korea boasts Hyundai Smart Sense, a comprehensive Advanced Driver Assistance System tuned for driver safety, which includes Autonomous Emergency Braking, Lane Keeping Assist, Active Blind Spot Detection, Driver Attention Alert, Advanced Smart Cruise Control and Around View Monitor.
Distinguished by sophisticated design
The All-new Azera merges infinitely-flowing lines with well-balanced curves to achieve a distinctive exterior appearance. Inspired by sensuous, simple and modern shapes, designers explored the car’s luxurious image while focusing on the Azera’s futuristic yet original looks. Combining sporty styling with luxurious and elegant exterior design the Azera stands out in its segment. Making efforts to accentuate its individuality, designers gave the Azera the largest cascading grille in the range, a newly developed visual signature that is integral to Hyundai Motor’s identity. In addition, its unique LED headlamps combine with the heritage-inspired rear lamps to emphasize the sedan’s luxurious and imposing character.
The All-new Azera promises optimum interior comfort with ample cabin space and carefully-considered ergonomics that enhance the perception of space. Through innovative packaging and a long, 2,845mm wheelbase, the Azera matches class rivals on space.
Encapsulating Hyundai Motor’s aim to convey sensuous, dramatic expression, a choice of nine exterior colors and three interior color treatments are available. The combination of various exterior and interior colors accentuates the All-new Azera’s smooth and undulating interior surfaces for an inviting driver and passenger environment.
Befitting the premium sedan’s focus on comfort and convenience, aligned with driving performance, Korean customers can choose from four powertrains for the All-new Azera. Customers can choose either 3.0 GDi or 2.4 GDi petrol engines, or a 2.2 diesel engine. A 3.0 LPi engine will also be available for fleet/rental models. The 3.0 GDi petrol engine and 2.2 diesel engine will be fitted with a newly-developed eight-speed automatic transmission. The 2.4 GDi petrol and 3.0 LPi engines work in conjunction with a smooth six-speed automatic transmission.
The All-new Azera started pre-order sales in Korea in November. It will be available in selected regions in the world in 2017.
About Hyundai Motor
Established in 1967, Hyundai Motor Company is committed to becoming a lifetime partner in automobiles and beyond. The company leads the Hyundai Motor Group, an innovative business structure capable of circulating resources from molten iron to finished cars. Hyundai Motor has eight manufacturing bases and seven design & technical centers worldwide and in 2015 sold 4.96 million vehicles globally. With more than 110,000 employees worldwide, Hyundai Motor continues to enhance its product line-up with localized models and strives to strengthen its leadership in clean technology, starting with the world’s first mass-produced hydrogen-powered vehicle, ix35 Fuel Cell and IONIQ, the world’s first model with three electrified powertrains in a single body type.
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