HOLLYWOOD, Calif., Mar. 10, 2020 – Hyundai Motor revealed today the first images of the all-new 2021 Elantra. The upcoming seventh-generation Elantra showcases an edgy and aggressive look based on parametric shapes and textures, which reflects Hyundai’s new design identity. The world premiere press conference will take place at 7 p.m. PT on Mar. 17, at
The Lot Studios in West Hollywood, Calif. and will be livestreamed around the world.
The livestream, a sneak preview video and teaser images can be viewed at www.hyundai.com/worldwide/ and Hyundai’s social media channels.
The all-new 2021 Elantra’s design accentuates its progressive and exotic character through Parametric Dynamics. Cutting edge engineering solutions and design innovations actualized the polyhedral appearance. Essentially, advanced digital design technology brought the Parametric Dynamics design language to life. Having three lines meet at one point is the main element of Parametric Dynamics. This formation is a daring challenge, which has been avoided in car design, marking Elantra’s disrupter-spirit.
The ‘Immersive Cocoon’ interior layout creates a driver-focused user experience. Low and wide structures go from the door and connect all the way to the center console, while the large interface consisting of two harmoniously integrated displays elevates the racing-inspired feel of the car.
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About Hyundai Motor Company
Established in 1967, Hyundai Motor Company offers a range of world-class vehicles and mobility services in more than 200 countries. Hyundai Motor sold more than 4.4 million vehicles globally in 2019, and currently employs some 120,000 personnel worldwide. The company is enhancing its product lineup with vehicles designed to help usher in a more sustainable future, while offering innovative solutions to real-world mobility challenges. Through the process, Hyundai aims to facilitate ‘Progress for Humanity’ with smart mobility solutions that vitalize connections between people and provide quality time to its customers.
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