Hyundai Motor Raises Sales Target in U.S.
- Hyundai Motor aims to sell 624,000 units in the U.S. this year
- Chairman Chung visits U.S. plant to reinforce quality, encourage employees
Hyundai Motor Company raised its sales target for the U.S. market this year due to popular demand for its newly launched models and its plans to introduce more vehicles – such as the Veloster - later this year. Hyundai’s new U.S. target is 624,000 units, 16 percent higher than last year’s sales figure of 538,228 units.
As of the end of May, Hyundai Motor had sold 6.86 million units in the U.S. since it began importing to the market in 1986. Hyundai’s market share increased to 4.6 percent last year, and has more than doubled over the past decade.
Hyundai Motor’s multi-million dollar local manufacturing, sales and R&D facilities in the U.S. enable the company to develop high-quality products fully reflecting American consumers’ needs, and provide them at the right time.
The all-new Sonata - which is manufactured at Hyundai Motor’s plant in Alabama - has been attracting U.S. consumers since its launch last year, for its sophisticated design and outstanding quality. In addition, the 40 mpg gas-sipping Elantra – also manufactured in Alabama -- is posting strong sales since its launch earlier this year.
Hyundai’s flagship luxury sedan Equus is increasing its presence in its class, exceeding monthly sales expectations. The Equus was chosen as the second-best large premium sedan in the 2011 Initial Quality Study (IQS) by J.D. Power and Associates, beating longtime segment bestsellers, such as the BMW 7 series, Mercedes-Benz S-Class and Audi A8.
The revised sales target for the U.S. market comes after Hyundai Motor Chairman and CEO Mr. Mong-Koo Chung visited the U.S. this week. Mr. Chung visited Hyundai’s manufacturing plant in Montgomery, Alabama, to thank and encourage employees, and met with Alabama Gov. Robert Bentley to discuss ways to further strengthen mutual cooperation.