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Hyundai Named One Of Top Five Most-Considered Brands By Kbb.Com

2010.08.11 00:00:00 No. 176



FOUNTAIN VALLEY, Calif., Aug. 11, 2010 Kelley Blue Book’s Brand Watch reports that for the first time ever, Hyundai has made the list of top five most-considered brands. In Q2 2010 Hyundai brand consideration surged nearly six percentage points in the non-luxury coupe/sedan/hatchback segment. Hyundai now garners 29 percent of the total consideration among shoppers of this segment, beating out top competitors like Nissan.

Kelley Blue Book’s Brand Watch is an ongoing study tracking and trending consumer perceptions, detailing strengths and weaknesses of makes within each segment. 

“Hyundai is truly on a roll,” said James Bell, executive market analyst for Kelley Blue Book’s “Hyundai has proven that when you make dynamic, exciting and affordable products that appeal to the new-car shopping masses, consumer perception begins to change and subsequently, sales will follow.”

Kelley Blue Book’s Q2 2010 Brand Watch was fielded to more than 3,000 in-market new-car shoppers on Kelley Blue Book’s from April 6 – June 17, 2010.  Q2 findings reveal that new-car shoppers rank durability/reliability, driving comfort, fuel efficiency, driving performance and safety (respectively) as the top five important factors while shopping for their next new vehicle.

“Being named one of’s top five most-considered brands truly demonstrates Hyundai’s continued commitment to delivering stylish, fuel efficient and affordable vehicles,” said Mike O’Brien, vice president of corporate and product planning, Hyundai Motor America. “As seen with our recent Tucson and Sonata models, Hyundai is committed to providing quality vehicles with class-leading safety technologies and performance features.  Add to that our 10-year, 100,000-mile warranty and complimentary Roadside Assistance and it is clear why Hyundai’s consumer appeal is growing.”

  Since 1926, Kelley Blue Book, The Trusted Resource®, has provided vehicle buyers and sellers with the new- and used-vehicle information they need to accomplish their goals with confidence.  The company's top-rated website,, provides the most up-to-date pricing and values, including the New Car Blue Book® Value, which reveals what people actually are paying for new cars.  The company also reports vehicle pricing and values via products and services, including software products and the famous Blue Book® Official Guide. is a leading provider of new car prices, used car values, car reviews, new cars for sale, used cars for sale, and car dealer locations.



Hyundai Motor America, headquartered in Fountain Valley, Calif., is a subsidiary of Hyundai Motor Co. of Korea. Hyundai vehicles are distributed throughout the United States by Hyundai Motor America and are sold and serviced through about 800 dealerships nationwide. All Hyundai vehicles sold in the U.S. are covered by the Hyundai Assurance program, which includes the 5-year/60,000-mile fully transferable new vehicle warranty, Hyundai’s 10-year/100,000-mile powertrain warranty and 5-years of complimentary Roadside Assistance.

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