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Hyundai Opens Africa & Middle East Training Academy

2013.09.25 09:00:00 No. 1939

Hyundai Motor's new training academy in Dubai.

Hyundai Motor Opens First Africa & Middle East Training Academy
-  New facility will train Hyundai staff from across the GCC, Levant and Africa
-  Opening underlines Hyundai’s commitment to customer service and training

Dubai, Sept. 24 - Hyundai Motor today officially opened its new Africa & Middle East Training Academy, the company’s first such dedicated training facility. This is the latest in a series of steps implemented by Hyundai Motor across the region to ensure customers receive the very highest standards of service and to build on the company’s remarkable sales success.  
Located in Dubai, United Arab Emirates, the new facility will host Hyundai staff from across the GCC, Levant and Africa, offering training in disciplines such as sales, marketing, Customer Relationship Management and product training. The specialist trainers will deliver comprehensive courses to distributor staff in order to enhance customer service levels and the abilities of employees.   
The opening of the Hyundai Training Academy represents a long-term commitment to the brand’s customers to ensure they receive the best possible service. Other initiatives launched recently include the Hyundai Premium Assurance Plus (HPAP+) Programme, which offers buyers of premium models a range of benefits. Hyundai has also introduced well-appointed Premium Lounges into showrooms across the region to enhance the customer buying experience, all part of the company’s aim to become the most beloved car brand in the Middle East and Africa.

Covering 764 square meters, the well-equipped facilities feature classroom-style lecture rooms, catering facilities and car display with mock-up showroom environment. The new academy will host 50 trainees per course, with potential to accommodate more than 700 delegates a year. The extensive training courses are offered in both Arabic and English.

The effectiveness of the program will be monitored regularly using customer satisfaction surveys in order to measure the academy’s success and ensure optimum performance from the training courses.

The facilities were officially opened by Mr. Tom Lee, Vice President and Head of Hyundai Africa & Middle East, who said: "Our focus on enhancing the customer experience complements the progress we have made since the introduction of our ‘Modern Premium’ brand direction. We aim to produce the best cars and provide the best customer experience. 

The Middle East and Africa are extremely important regions for Hyundai, and the launch of this facility underlines our promise to deliver the best standards of customer service by investing in the training of our people.”

Further information about Hyundai Motor Company and its products is available at:
Twitter: @hmcglobalpr
For more information, please contact:
Jodie Davies – Account Director
Performance PR ME
Tel: +971 (0) 4 434 7365
Mob: +971 (0) 56 7995727
Jonathan Kanaa - Account Executive
Performance PR ME
Tel: +971 (0) 4 434 7365
Mob: +971 (0) 50 857 7868
About Hyundai Motor Company
Established in 1967, Hyundai Motor Co. has grown into the Hyundai Motor Group, with more than two dozen auto-related subsidiaries and affiliates. Hyundai Motor -- which has seven manufacturing bases outside of South Korea including Brazil, China, the Czech Republic, India, Russia, Turkey and the U.S. -- sold 4.4 million vehicles globally in 2012. Hyundai Motor, which employs over 80,000 worldwide, offers a full line-up of products including small to large passenger vehicles, SUVs and commercial vehicles.
About Hyundai Middle East
Hyundai Motor’s Middle East headquarters are located in Dubai, United Arab Emirates, and are run by Vice President and Head of Hyundai Middle East, Tom Lee. Hyundai’s retail network in the GCC and Levant consists of: Bahrain, Kuwait, Qatar, KSA: Dammam, Jeddah and Riyadh; UAE, Jordan, Lebanon, and Syria.
Hyundai Middle East has continued to build on its remarkable success last year, recording a 2% increase for the first half of the year in 2013. The previous year, 2012 was a record year for Hyundai in the Middle East Region. The company sold 305,800 vehicles, a year-on-year increase of 7.7%. The year also saw another landmark figure, as the Korean manufacturer sold its two millionth car in the region since it began exports in 1976. 

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