ICC takes delivery of new Hyundai fleet for the ICC U19 Cricket World Cup
Dubai, UAE, 12 February 2013 – Hyundai Motor Company, the world’s fastest-growing automaker by brand, today handed over the keys to 18 of its premium Hyundai Genesis models to the International Cricket Council (ICC) as part of its on-going official partnership with the global governing body of the sport.
The vehicles will be used by the teams and tournament officials for the upcoming ICC U19 World Cup in the UAE, which takes place between the 14th February and 1st March 2014. The tournament will see the world’s best young cricketers representing 16 top teams from across the globe in a bid to be crowned world champions.
With stylish design, high-tech features and refined levels of comfort, the Genesis fleet will provide a comfortable way for the cricket teams, match officials and tournament staff to travel between the three emirates where the event will take place – Abu Dhabi, Dubai and Sharjah.
The official handover ceremony was held at the Dubai International Cricket Stadium – the venue that will stage the Final of the tournament – and was attended by representatives from Hyundai and the ICC.
Tom Lee, Head of Hyundai Africa and Middle East Headquarters, commented: “Hyundai Motor has always had a strong affiliation with top-class sporting events and organisations, and the ICC is one of our most important partners. For the ICC U19 Cricket World Cup, we wanted to once again offer the best of our range to the ICC to help them run what is sure to be another extremely successful event.”
David Richardson, ICC Chief Executive, was in attendance to officially receive the vehicles: “Hyundai Motor Company has been a valued ICC sponsor, and its enthusiastic involvement in the ICC Under-19 World Cup UAE 2014 highlights the on-going commitment to the current sponsorship which began back in 2011. The Hyundai vehicles will, as always, provide tournament officials with quality and reliable transportation throughout the tournament.”
The ICC, which is based in Dubai, is the global governing body for international cricket. It encompasses men’s, women’s and youth participation and competition, and has 106 member countries across five continents.
Hyundai Motor Company signed a five-year deal with the ICC in 2011 to become an Official Partner. The agreement - which also covers the ICC World Twenty20, ICC Champions Trophy and ICC Cricket World Cup - is part of Hyundai’s efforts to expand its global sports marketing activities and build brand awareness worldwide.
Hyundai is also the Official Automotive Partner for the upcoming 2014 FIFA World Cup in Brazil, and is involved in a variety of other sports, including golf and ski jumping. As of January 2014, the brand also began its first ever challenge in the prestigious World Rally Championship.
(Left to right) David Richardson, ICC Chief Executive, and JY Cho, Hyundai Africa and Middle East Regional Headquarters General Manager, during the handover of the Genesis fleet at the Dubai International Cricket Stadium.
(Left to right) JY Cho, Hyundai Africa and Middle East Regional Headquarters General Manager, David Richardson, ICC Chief Executive, and Khaled Issa, COO of Juma Al Majid Group, during the handover of the Genesis fleet at the Dubai International Cricket Stadium.
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About Hyundai Motor Company
Established in 1967, Hyundai Motor Company is committed to becoming a lifetime partner in automobiles and beyond. The company, which leads the Hyundai Motor Group, an innovative business structure capable of circulating resources from molten iron to finished cars, offers top-quality best-sellers such as Elantra, Sonata and Genesis. Hyundai Motor has seven manufacturing bases and seven design & technical centers outside of South Korea and in 2013, sold 4.73 million vehicles globally. With over 100,000 employees worldwide, Hyundai Motor continues to enhance its product line-up with localized models and strives to strengthen its leadership in clean technology, starting with the world[s first mass-produced hydrogen-powered vehicle, ix35 Fuel Cell.
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About Hyundai Middle East
Hyundai Motor’s Middle East headquarters are located in Dubai, United Arab Emirates, and are run by Managing Director for the Middle East, Tom Lee. Hyundai’s retail network in the GCC and Levant consists of: Bahrain, Kuwait, Qatar, KSA: Dammam, Jeddah and Riyadh; UAE, Jordan, Lebanon, and Syria.
Hyundai Middle East has continued to build on its remarkable success in 2012, by posting another record year for 2013. The company broke the 300,000 unit mark for the second year in succession by selling 328,856 vehicles - a year-on-year increase of 7.5%.