Hyundai Worldwide Global Navigation
● First image of the new Santa Fe reveals a rugged yet refined design for Hyundai’s ultimate family adventure vehicle
● Teaser reveals bold, expressive grille with stereoscopic geometric pattern and eye-catching T-shaped DRLs that hint at technological enhancements
SEOUL / OFFENBACH, May 26, 2020 – Hyundai Motor Company has pulled back the curtain just enough to offer an initial glimpse of its new Santa Fe. The latest generation of the company’s longest-running SUV will feature a rugged yet refined exterior design, as well as interior design updates providing premium amenities and comfort.
The teaser image reveals several new design cues, including the combined front grille and daytime running lights (DRLs) that reflect Hyundai’s new integrated vehicle architecture. Santa Fe’s redesigned grille is wider than before, expressing bold character, its chrome framing a geometric pattern that produces a striking stereoscopic effect. The eye-catching T-shaped DRLs are designed to be seen from a distance and hint at technological enhancements yet to be revealed.
More information will be revealed in the coming weeks.
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About Hyundai Motor Company
Established in 1967, Hyundai Motor Company offers a range of world-class vehicles and mobility services in more than 200 countries. Hyundai Motor sold more than 4.4 million vehicles globally in 2019, and currently employs some 120,000 personnel worldwide. The company is enhancing its product lineup with vehicles designed to help usher in a more sustainable future, while offering innovative solutions to real-world mobility challenges. Through the process Hyundai aims to facilitate ‘Progress for Humanity’ with smart mobility solutions that vitalize connections between people and provide quality time to its customers.
More information about Hyundai Motor and its products can be found at:
http://worldwide.hyundai.com or http://globalpr.hyundai.com
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Contact:
Jin Cha
Global PR Team / Hyundai Motor Company
sjcar@hyundai.com
+82 2 3464 2128
