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Hyundai Motor Group Reveals Life-changing Technology to Assist Hearing-impaired Drivers

2019.01.10 20:00:00 No. 16106
Hyundai Motor Group Reveals Life-changing Technology to Assist Hearing-impaired Drivers

• The technology delivers true ‘freedom of mobility’ by providing hearing-impaired people with a safe and comfortable driving experience
• A heart-warming campaign video illustrates the possibilities for automobiles to help hearing-impaired drivers interact with their external environment

SEOUL, Jan. 10, 2018 — Hyundai Motor Group (HMG) revealed a new innovative technology that assists hearing-impaired drivers. 

Hearing-impaired drivers are dependent mainly on their sight and touch senses. HMG created a way of communication for hearing impaired people that incorporates both internal and external sounds through tactile and visual means, thereby expanding freedom of mobility to all drivers regardless of their physical limitations.

The technology utilizes artificial intelligence to analyze the external sound patterns and employs two separate driving assist systems that work together simultaneously – the Audio-Visual Conversion (AVC) and Audio-Tactile Conversion (ATC), to help hearing-impaired drivers who have an acute, highly developed sense of touch and attuned visual capabilities.

The AVC allows for safer driving, by enabling communication with the external environment through visual portrayals of sound patterns, such as warning sounds of emergency vehicles, as pictograms on the head-up display (HUD). The steering wheel is also equipped with multi-colored LEDs which indicate navigational information while driving.

The ATC transfers the sound data into vibrations through the steering wheel, notifying the driver of information about external environments such as distance from obstacles.

HMG, demonstrating the technology, has revealed a campaign video called ‘Quiet Taxi’ that aspires to give hope to drivers with impaired hearing. 

Starting with an open invitation, stories were sent in by people from all over the country, and HMG chose Daeho Lee, as Seoul’s first ever, designated hearing-impaired taxi driver to showcase the driving assist technology.

Mr. Lee, a hearing-impaired father of two children who recently began a new career as a taxi driver, had difficulties with hearing and had to rely mainly on his sight. Problems arose with other drivers on the road when he could not hear the horns or sirens of surrounding vehicles. Additionally, he needed to constantly rely on his vision, which caused fatigue at a rate many times that of the average driver.

The campaign video, along with the technology itself, will emphasize the value of ‘freedom of mobility,’ demonstrating Hyundai’s efforts to enable the hearing-impaired to drive freely and safely using state-of-the-art innovative developments. As part of its goal, Hyundai also developed an application that enables communication between passengers and drivers who are hearing-impaired.

The entire process of the ‘Quiet Taxi’ was filmed in a documentary-style video that can be viewed here:

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Hyundai Motor Group is a global corporation that has created a value chain based on automobiles, steel, and construction and includes logistics, finance, IT and service. With about 250,000 employees worldwide, the group’s automobile brands include Hyundai Motor Co. and Kia Motors Corp. Armed with creative thinking, cooperative communication and the will to take on all challenges, we are working to create a better future for all. 

For more information on Hyundai Motor Group, please see:

Jin Cha
Global PR Team / Hyundai Motor
+82 2 3464 2128

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