• Hyundai Motor is the Official Automotive Sponsor of the 2018 FIFA World Cup Russia™
• Hyundai and FIFA World Football Museum run an international football fan contest to discover amazing FIFA World Cup™ heritage and cheering cultures from around world
• Football legends Thierry Henry, Lukas Podolski and Cafu star in series of viral videos to celebrate the fan contest
• 32 winners worldwide will be rewarded with a pair of final match tickets of 2018 FIFA World Cup Russia™ as well as a package of flights and accommodation
SEOUL, April 16, 2018 – Hyundai Motor Company, South Korea’s largest automaker and proud Official Partner of the 2018 FIFA World Cup Russia™, is pleased to announce the launch of the “Hyundai World Football Heritage” contest in the lead up to world’s most prestigious football event.
Legendary football stars Thierry Henry, Lukas Podolski and Cafu also took part in celebrating the fan contest, starring in a series of viral videos to pay homage to their respective national teams’ heritage. These videos playfully introduce cheering gears from the past, when the players were still active on their national teams.
International football fans are given the opportunity to attend the most coveted football match in the world, the final of the 2018 FIFA World Cup Russia™. In addition to flights and accommodation, this once-in-a-lifetime experience is further enhanced as fans heritage and cheering cultures will be exhibited in Hyundai Motorstudio Moscow selected from the FIFA World Football Museum.
The contest consists of online entry submissions, and an interactive website announcement displaying each of 32 qualified country’s best online entries. For more information on how to enter, visit 'worldcup.hyundai.com'.
For the 2018 FIFA World Cup Russia™, the company has developed a new program accessible via a digital platform, which will connect fans and enhance their experience during every moment of the global football event. Previously, Hyundai Motor established the Hyundai Fan Park for everyone to enjoy the event by cheering his or her national football team, but from this year, the company will reach to a lot more global fans with a good use of digital platforms and SNS.
In addition to Hyundai World Football Heritage, Hyundai Motor will provide test drive events as well as slogan submission contests to give the opportunity to share their passion and experiences toward the World Cup event.
“We are excited to invite football fans from around the world to take part in this special contest and have a chance to be our guests at the 2018 FIFA World Cup Russia™.” Minsoo Kim, Vice President of Hyundai Motor’s Marketing Division said. “As the FIFA World Cup™’s Official Automotive Partner, we are committed to supporting and furthering the development of world football by providing fans with unique and enjoyable experiences like this, in the same way we are committed to caring for our customers by ensuring special and rewarding Hyundai ownership experiences the world over.”
Entries can be submitted via posting their World Cup related stories with hashtags (#myfootballheritage) in SNS channels or through Hyundai Motor’s official webpage (worldcup.hyundai.com) until May 13 by football fans from all over the world. The 32 winners of the contest will be revealed on the website later on, earning the chance to visit the final match of 2018 FIFA World Cup Russia™.
Furthermore, in collaboration with the FIFA World Football Museum, selections of Hyundai World Football Heritage program will be installed at the Hyundai Motorstudio Moscow during the 2018 FIFA World Cup Russia™ period.
Hyundai began its association with FIFA in 1999 and will continue to be a top-tier sponsor of FIFA as the Official Automotive Partner until 2022.
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About Hyundai Motor
Established in 1967, Hyundai Motor Company is committed to becoming a lifetime partner in automobiles and beyond. The company leads the Hyundai Motor Group, an innovative business structure capable of circulating resources from molten iron to finished cars. Hyundai Motor has eight manufacturing bases and seven design and technical centers worldwide and in 2017 sold about 4.5 million vehicles globally. With more than 110,000 employees worldwide, Hyundai Motor continues to enhance its product line-up with localized models and strives to strengthen its leadership in clean technology, starting with the world’s first mass-produced fuel cell electric vehicle and IONIQ, the world’s first model with three electrified powertrains in a single body type.
Global PR Team / Hyundai Motor
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