Hyundai’s Brand Value Reaches New High

2012.10.02 14:00:00 No. 1409

Hyundai’s Brand Value Reaches New High

Hyundai is the world’s fastest growing auto brand since 2005
Hyundai’s brand value growth continues to exceed industry average

Oct. 2, 2012 - Hyundai Motor Company, the fastest growing automotive company by brand, saw its brand value surge 24.4 percent from a year earlier to $7.5 billion, according to brand consultancy Interbrand’s 2012 Best 100 Global Brands.

Hyundai, which has been included in the Best 100 Global Brands list for eight consecutive years, ranked No. 53 out of 100 brands this year, a steady increase from the No. 84 position in 2005 and the company’s highest ranking ever.

“Hyundai’s recent investment in global campaigns and sensational new product designs are fulfilling customers’s emotional needs,” Interbrand said in a statement. “Brand awareness for Hyundai has increased phenomenally in a short period of time and we are looking forward to the brand’s future direction.”

The whopping growth rate of 24.4 percent this year significantly outperformed the industry’s average growth rate of 11.2 percent. Beyond the auto industry, Hyundai is also one of the world’s fastest growing brands, closely trailing the growth rate of brands such as Apple Inc., Google Inc., and Amazon.com.

In addition to the company’s continuous focus on quality, Hyundai attributed the stellar results to its brand management efforts. Hyundai announced its new `Modern Premium’ brand concept at the 2011 North American International Auto Show, unveiling its new
brand direction and slogan. This year, Hyundai launched its first global brand campaign “Live Brilliant.”

“The significant growth in brand value, despite global economic difficulties and fierce competition, shows our enhanced brand status,” said Won-Hong Cho, Chief Marketing Officer at Hyundai Motor’s headquarters in Seoul. “We will strengthen our efforts to become the most loved brand by delivering more values beyond customers’ expectations.”

The Interbrand rankings are calculated using companies’ financial balance sheets
combined with marketing activities, while also reflecting each brand’s potential profit.

< Automotive Brand Rankings >

Rank (Auto)	Brand	Brand Value ($100 mln)		2012 Rank (total)
Rank (Auto)	Brand		Y-o-Y	2012 Rank (total)
1	Toyota	303	9%	10
2	Mercedes	301	10%	11
3	BMW	291	18%	12
4	Honda	173	-11%	21
5	VW	93	18%	39
6	Ford	80	6%	45
7	Hyundai	75	24%	53
8	Audi	72	17%	55
9	Porsche	51	12%	72
10	Nissan	50	30%	73
11	Kia	41	신규	87